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New Radiance Updates
September 2002
~~ WHAT YOU SEE IS WHAT YOU GET ~~
Within the body, mind, spirit community, we tend to be
generous in overlooking minor gaffes in print -- typos,
misspellings, do-it-yourself looking ad layouts. We recognize
that the inner energy that is projected is more important than
the outer looks of an ad, brochure or flyer.
But what about prospective clients who just see what they
see: a homemade ad or a brochure that wasn't proofread?
For those who notice, how you show yourself to the public in
print says a lot about how you see your business in fact.
Writing and designing an ad that captures the reader's
attention takes skill and training. A good exercise is to study
the ads in your local holistic and metaphysical magazines
to see which ones attract you most easily. Which ones turn
you off? Which ones do you ignore?
I have this perfectionistic bent and when I see marketing
materials with a design that is hard to read or that include
misspelled
words or bad grammar, I wonder what the business
owner
was thinking, putting something less than perfect
into the public eye.
If "the medium is the message," the message appears to be,
to thousands of people, "that's as good as it gets."
But your marketing materials can be viewed as holographic
representations of your business. For those who notice, the
manner in which you communicate your professional expertise
reflects the actual level of your professional skills -- whether
this is true or not.
In other words, "What you see is what you get."
To make sure you present yourself to the public in the best
light possible, why not look into having your ads professionally
written and designed? New Radiance is compiling a growing
resource list of writers, designers and marketing consultants to
help you do this. Find this list at:
http://www.newradiance.com/Artists%20&%20Writers%20List.htm
~~ NEW RADIANCE NEWS AND UPDATES ~~
(1) To celebrate the first anniversary of the New Radiance
Updates Newsletter, I'm putting the entire Florida Directory
online as a free PDF e-book.
Browse the articles, look up practitioners, find bookstores and
churches, visit the websites (via live links). Print the book out,
if you wish. The 7th Edition of the Metaphysical & Holistic
Florida Directory contains 192 pages of solid information and
reputable body, mind, spirit professionals.
If you prefer to own the softcover book version (easier to carry
around), the order form is at the New Radiance website:
http://www.newradiance.com/orderform.htm
or order by credit card at Amazon.com. Here's the direct link:
http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou
(2) Carol Dooley, RN has received certification as a past life
regression facilitator. She specializes in helping you become
aware of how your present life conditions are related to your
past life experiences. A talented physical and spiritual healer,
Carol may be reached at (727) 441-9909.
(3) Rebecca Clemments, The Sound Healer, offers free
demonstrations of Vibro-Acoustic Sound Healing monthly in
Brandon, Florida. The next demonstration takes place 7:00 PM,
Thursday, October 10 at 522 Oakfield Drive, Brandon.
Please reserve your space early for your personal demonstration.
Call (813) 684-8385 to be sure you are scheduled. Additional
information is online at http://www.thesoundhealer.com.
~~ BE CAREFUL WHAT YOU WRITE ~~
(IT MAY COME BACK TO BITE!)
From Joe Vitale's "News You Can Use" e-zine comes this eye-
opening tip: ( http://www.mrfire.com )
Watch what you put in writing on the internet, whether on a
web page, an email to a friend, or a discussion room posting.
Everything is stored and is retrievable. For proof, visit:
http://www.google.com and do a search on your own name,
or go to the Internet Archive at:
http://www.archive.org/index.html. Click on the "Take Me
Back" button and you can search old web pages that you
thought were removed and trashed ages ago.
Joe's advice: Always "write in kindness" so that you won't be
embarrassed if your message ever shows up later.
~~ RESOURCE LIST OF WRITERS AND DESIGNERS ~~
Here's a new addition to our growing resource list of writers,
designers and marketing consultants working in the body,
mind, spirit field.
Keth Luke and Jan Carter offer professional photography,
web and brochure design, guidance and healing. They have
been professional photographers for over 20 years. Degreed
graphic designers and artists, Jan and Keth can guide you to
your heart's desires. Relocated from Maui, they can bring some
of the Aloha spirit to your life's business. See their website at
http://www.awakening-healing.com. To subscribe to their
free weekly email Newsletter of Light, email:
mailto:news@awakening-healing.com.
Based in New Port Richey, Florida, Keth and Jan can be
reached by phone at (727) 842-6788.
~~ MARKETING TIPS AND RESOURCES ~~
(1) For a free email marketing course by Joe Vitale called
"Easy Marketing Secrets for Coaches," send a blank email to:
mailto:hypnoticmarketing@getresponse.com
(2) The St. Petersburg Times Festival of Reading is inviting
book vendors and self-published authors to sell their books
at the 10th Annual Festival of Reading to be held Nov. 3 at
Eckerd College in St. Petersburg, Florida. Limited space is
available in the outdoor Book Market. The fee for vendors
and bookstores selling multiple titles is $150. Self-published
authors who sell their own works can receive a 10 x 10 foot
tented space for $75. For an application, call (727) 892-2358
or visit http://www.festivalofreading.com. Deadline is Oct. 4.
(3) Publishers Weekly has moved to:
360 Park Avenue S., 13th Floor, New York, NY 10010-1710.
(646) 746-6400.
Publishers Weekly, the book industry's premier pre-publication
reviewer, now reviews illustrated books, self-help and
reference. Online at http://www.publishersweekly.com.
(4) Download Dan Poynter's Secret List of Book Promotion
Contacts -- free. Includes names and numbers for CIP and
ISBN, prepublication reviewers, directories to be listed in
and 50 places to send your book for review. Visit
http://www.parapub.com/getpage.cfm?file=resource/promote.html
(5) Free information kits for publishers and authors at:
http://www.parapub.com/getpage.cfm?file=/infokit.html
(6) John Kremer offers a $5.00 report that includes
(a) 35 publishers who distribute books for other publishers,
as well as (b) 20 distributors. Order at:
http://www.bookmarket.com/orderform.html
(7) If you are interested in teaching at Baywinds Learning
Center, headquartered in Tampa, Florida, visit their website
and complete the online form for teacher submissions:
http://www.baywinds.net/teachers.htm
(8) Coachville.com is waiving its $79 membership fee
until December 31, 2002. If you join now, you have a free,
lifetime membership and can gain access to 30 different
free coaching tools, plus get news of Coachville's
training programs and telecourses.
Visit http://www.coachville.com
(9) Two upcoming networking events are:
-- 2002 Earth Charter Community Summit takes place
Saturday, September 28, 8:30 - 5:00, with local
summits in 22 cities nationwide. The Tampa Bay, Florida
gathering takes place at USF St. Petersburg Campus
Activities Center. For information, call 813-254-8454 or
visit http://www.earthchartersummits.org.
-- The Women of Worth Seminar will be held on
Saturday,
November 16 from 9:00 - 5:00 at the Sarasota Garden
Club in Sarasota, Florida. This event was launched two
years ago by Eileen Kemp, LMT and includes a drumming
circle, speakers, music, comedy and a fashion show.
Sponsorships and table top displays are available. For
information, please call Eileen Kemp at 941-794-2228.
~~ REVIEWS OF SPIRITUAL MARKETING BOOKS ~~
(1) "Spiritual Marketing" by Joe Vitale is a 122-page book
outlining a five-step process for realizing your heart's desires.
Joe describes how he developed his formula over the
years, blending proven marketing techniques with timeless
spiritual principles.
The book is easy to read and is full of personal anecdotes
illustrating his theory. He also gives recognition to the place
of energy workers and spirit teachers in helping us create
new miracles in our lives.
One of my favorite stories is about a woman who sits and
meditates over her ad, sending her energy into it. As Joe
explains, if you are clear about what you want to accomplish
in your marketing and infuse your ad with your personal
energy, the Law of Attraction will pull the right people to you.
The spiritual principles in the book will be familiar to you.
How Joe Vitale applies them to his own business may give
you some new ideas to work with.
Purchase the book at Amazon.com:
http://www.amazon.com/exec/obidos/ASIN/0759614318/newradianceresou
(2) "Success: A Spiritual Matter" is subtitled "Discover How
Using Simple and Practical Spiritual Practices Can Create
the Success You Always Desired!"
A 224-page e-book by Rick Beneteau, "Success: A Spiritual
Matter" contains a series of powerful, in-depth interviews with
many successful authors, entrepreneurs and speakers,
including John Harricharan, Joe Vitale, Yanik Silver, Drew
Rozell and Michel Fortin.
I've been reading the marketing newsletters of Vitale, Silver
and Fortin for some time now and, while Vitale came out of the
"spiritual closet" in 2001 with his book "Spiritual Marketing,"
I was curious to hear what these other major internet
marketers had to say.
A bonus was an interview with Jim Rohn who offered great
inputs, including "If you try to make something clear for
someone else, you make it more clear for yourself. When you
try to inspire someone else, you inspire yourself... It's a
transformation for the audience who hears... but also a
transformation for the teacher who teaches."
Michel Fortin had this to say: "... true, fulfilling authentic
success is not about doing more, being more or getting
more... These external symbols of success are in and of
themselves sheer opinions."
Yanik Silver advises us to learn from the best there is
available in our field, even if it means attending seminars
over buying a new car.
Most of the philosophy will sound familiar. What's helpful
about the book is the examples the interviewees give for
applying the principles to their business success (inner
and outer).
Purchase "Success: A Spiritual Matter" at:
http://www.ebooks.wz.com/spiritual/a514.html
(3) And then, of course, there's Stuart Wilde's
"The Trick to Money is Having Some."
Here are a few excerpts to ponder:
"The basic physical aspects of abundance are your
actions in the marketplace of life. The Universal Law
cannot mail you a check from the clouds."
"Learning to charge properly is a vital key to abundance.
Affirm that you will never devalue yourself by charging
less than what you feel you are worth."
"The whole trick to money is balance. Balance at a
thousand a month or balance at a million a month. The
great value of that balance is that it underpins the
spiritual you and allows the inner beauty and creativity
to come out."
Available at Amazon.com:
http://www.amazon.com/exec/obidos/ASIN/0930603486/newradianceresou
P.S. Amazon.com is now offering free shipping for
orders over $25.
(4) "Marketing with a Mission: How to Stay True to
Your Soul's Purpose While Building a Successful
Business" is a 102-page marketing course in e-book
format by Barbara Casey.
This easy to follow self-study course takes you step by
step from seeing your mission in life as the foundation of
your business, to creating a business niche that fits you
perfectly and is easy to market, to actually writing a
marketing plan you can live with...and are likely to follow.
For information and free samples of the course content,
please visit http://www.marketingwithamission.com.
New Radiance
