|
| |
New Radiance Updates
November 2002
~~ NEW RADIANCE NEWS AND UPDATES ~~
The New Radiance website has been transformed.
Now chock full of marketing tips and resources for
alternative and holistic business owners, the New
Radiance website has tripled in size and offers marketing
tools chosen to harmonize with a holistic/alternative
business style.
New Radiance makes marketing easy with:
-- Marketing How-to Articles
-- Marketing E-zine Reviews
-- Book Marketing Help
-- Marketing Courses (many at no charge)
-- Internet Marketing Tools
-- Co-op Mailing Service
-- Book Review Service
-- Publicity and PR Tips
-- Designers and Writers Resource List
-- Reviews of Marketing Books
Please come visit -- http://www.newradiance.com
-------------------------------------------------------
*** Please Note: AOL and HOTMAIL E-mail Users ***
To ensure that your mail server continues to receive this
newsletter, you may wish to add the newsletter list name to
your "People I Know" folder, "Address Book," or "Safe List."
The list name is: newradiance@topica.email-publisher.com.
The sp*m filters don't always get it right. Thanks
--------------------------------------------------------
The PDF version of the New Radiance Metaphysical
& Holistic Florida Directory is still available online at no
charge. There's a direct link on the New Radiance website
home page: http://www.newradiance.com
--------------------------------------------------------
~~ TO E-ZINE OR NOT TO E-ZINE: AN UPDATE ~~
If many of your clients and prospects are online, you really
ought to consider starting your own e-zine. Here's an
informative article by Alexandria K. Brown to help you decide.
I read both of her newsletters; she knows what she's talking
about.
Alexandria has just revised her e-book on creating your own
e-zine and is offering to her newsletter subscribers a half-hour
consultation if you purchase her award-winning e-book"Boost
Business with Your Own E-zine" by December 31, 2002.
For info, go to http://hop.clickbank.net/?nrebooks/ezinequeen
After you read the article, take a look at the list of e-zines
below to see the different ways you can format and present your
own newsletter. I've only included e-zines that pass the
"Barbara Casey Test" of reliability and usefulness. I get them all
and each one has something of value in each issue.
~~ The Ultimate Self-Promotion Tool: The "E-zine" ~~
By Alexandria K. Brown, "The E-zine Queen"
If you're looking for low-cost ways to promote your business (and
aren't we all?), I do hope you've considered publishing an e-mail
newsletter, or "e-zine."
I began my "AKB MarCom Tips" e-zine three years ago, when I'd
just started doing freelance copywriting and marcom consulting. I
wanted an easy way to stay in touch with past associates, current
clients, prospects ... just about everyone!
And I wanted them to realize I really knew my stuff about writing
compelling copy for web sites, ads, brochures, etc. I wanted to
be seen as an "expert" in their eyes, to encourage them to hire
me and/or refer me to possible clients.
Well, it's worked far better than I'd imagined. Each year I gain
tens of thousands of dollars in new business based on leads from
my e-zine alone. I now have thousands of subscribers and hope
to have more than 10,000 by next year.
If you need to promote YOUR business (and/or yourself) to others,
I highly recommend publishing your own e-zine.
Here are 5 darn good reasons why you shouldn't wait any longer:
1. An e-zine is the perfect way to STAY IN TOUCH with your
clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects,
they'll soon forget about you. But imagine calling or writing
each and every one of your clients and prospects every week!
Nearly impossible to pull off, right?
Well, an e-zine achieves the same goal -- keeping you on their
"radar screens" in an unobtrusive way. This makes them more
likely to think of YOU -- not someone who just called them
yesterday -- when they need to hire someone who offers your
services or products.
2. An e-zine allows you to effortlessly SPREAD THE WORD
about you and your business.
If you write a decent e-zine, your readers will be very likely to
pass it on to friends and colleagues. Remember that '70s
shampoo commercial that went, "And I told two friends, and
she told two friends, and so on, and so on..."? That principle
-- clients passing on the word about your product or service
-- is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers (their
clients and associates). But after several months they can end
up with thousands of readers on their list -- thanks to viral
marketing mixed with some promotional legwork.
3. An e-zine is a CREDIBLE and SUBTLE way to promote your
services or products.
Instead of simply *saying* how great you are by pitching
yourself, an e-zine lets you *show* how great you are by sharing
your expertise through tips or case studies. (As my old
journalism professor used to say, "Show me, don't just tell me!")
You're avoiding simple bragging, and are instead offering useful
information that demonstrates your knowledge. Bravo!
4. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract
more clients. And by sharing what you know well, you're saying,
"Hey, I know my stuff! I'm an expert! You should listen to me."
And don't be scared of the word "expert" -- you don't have to
know EVERYTHING in the world about your topic to call yourself
an expert -- you just need to know a lot more than most people. If
you make a living doing what you do, you're likely an expert in
your own right. If you're still uncomfortable with that term, try
on the word "resource." Okay, feel better? ; )
5. An e-zine is CHEAP and EASY to publish -- especially
compared with a print newsletter.
If you were to produce and mail a snazzy-looking printed
newsletter, you could easily spend thousands of dollars each
year. But an e-zine is essentially free to put together and
publish -- it just takes a bit of your time.
And you can make it as long or short as you'd like. (Some of the
best e-zines I get feature only one tip per issue and are less
than one computer screen long.) For best results, keep it simple!
© 2001 Alexandria K. Brown
---------------------------------------------------------------
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of
"Boost Business With Your Own E-zine." This step-by-step guide to
e-zine publishing comes with "The E-zine Queen Resource Report,"
featuring more than *268* Web links to help you promote your
e-zine, choose your list service, get free content, and more.
Learn more now at http://hop.clickbank.net/?nrebooks/ezinequeen
---------------------------------------------------------------
~~ BARB CASEY'S FAVORITE MARKETING E-ZINES ~~
These are the e-zines I consistently read and frequently print out
to save as reference material. Most, but not all, are marketing
newsletters, to help me build my business. Only one has a fee, and
it's Ralph Wilson's highly acclaimed Web Commerce Today.
Just click on the links below the e-zine descriptions to visit
the websites where you can subscribe and view past issues.
-- $10,000 Marketing Tip of the Day by Markus Allen
Delivered daily to your e-mail box. See the example on the
Ezines Page of the New Radiance Website. It changes daily.
http://www.newradiance.com/Ezines.htm
-- Balancing Act by Alan Weiss
Musings about balancing work, play, family. Always presents
something for you to think about.
http://www.summitconsulting.com
-- Bob Bly's Direct Response Letter by Bob Bly
Tips to improve your writing of marketing materials by one of the
top copywriters in the business.
http://www.bly.com
-- Doctor E-Biz by Ralph Wilson
-- Web Commerce Today ($49.95 per year)
-- Web Marketing Today
Three excellent newsletters from a highly respected internet
marketer who is also not afraid to express his spirituality with
a "God Bless You" to close each e-zine.
http://wilsonweb.com/a/go.to/newradiance
-- Ezine-Tips by Janet Roberts
If you publish an e-zine, this daily newsletter keeps you up-
to-date.
http://www.ezine-tips.com
-- Jim Rohn's Weekly E-zine by Jim Rohn
I am a big fan of this weekly motivational newsletter by
"America's foremost business philosopher." It's one you'll
forward frequently to your email list.
http://www.jimrohn.com/ps.dll?a=esacb1495
-- John Kremer's Book Marketing Tip by John Kremer
Weekly tips for authors and self-publishers by the author of
"1001 Ways to Market Your Books."
http://www.bookmarket.com
-- More Clients by Robert Middleton
A must-read for independent professionals. Very helpful for
understanding the marketing process and for business planning.
If you click on the link below you'll receive a FREE 24-page
Marketing Plan Workbook along with your e-zine subscription.
http://www.1shoppingcart.com/app/aftrack.asp?afid=53722
-- Publicity Hound by Joan Stewart
You will always get an idea or two in each issue for using in
your own publicity-generating efforts.
http://www.publicityhound.com
-- Publishing Poynters by Dan Poynter
The monthly e-zine all authors and self-publishers should read.
http://www.parapub.com
-- The Marketing Minute by Marcia Yudkin
Brief, useful marketing tips by one of Barb Casey's favorite
marketing authors.
http://www.yudkin.com
-- The Profit Pill by Michel Fortin
To-the-point articles by a top marketing copywriter and author.
http://www.successdoctor.com
-- Tips from the E-zine Queen by Alexandria K. Brown
Free tips for e-zine publishers to help make the most of your
e-zine publication.
http://www.ezine-queen.com
~~ MARKETING RESOURCES UPDATE ~~
Crystal Bay Hotel
This historic 66 room metaphysical hotel overlooks Boca
Ciega Bay in St. Petersburg, Florida. It features a dining
room, meeting rooms and a meditation room and offers
space for workshops, seminars, weddings and special
events. Your attendees can stay overnight, weekly or...
for the whole season. For information, call 727-381-0220
or visit http://www.crystalbayhotel.com
Think Holistic
Florida's Alternative Calendar has gone national with a
new website and format. Connect with the holistic community.
Find information, practitioners, teachers, centers,
businesses, products & events with ease. Post your own
events, business information, newsletters. Host a chat.
It's a holistic meeting place. Check it out at:
http://www.thinkholistic.com
Tallahassee Workshop: 100 Clients in 100 Days
On Friday, November 22, from 6:30-9:30 pm, Intuitive
Marketing Consultant John Shoemaker will present his
workshop 100 Clients in 100 Days. John will teach
you to increase your income & your career satisfaction.
United Church in Tallahassee, 1834 Mahan Drive.
Only $37 in advance or $44 at the door. Contact Diana
Kennedy (mailto:dikennedy.geo@yahoo.com
or 850-878-2130) or Judee Pouncey
(mailto:judeelight@nettally.com or 850-514-4843).
Additional info at:
http://www.intuitivemarketingconsultant.com.
~~ PINELLAS FORTUNE-TELLING FEE SKYROCKETS ~~
In the fall of 2000, Pinellas County, Florida started charging
psychics, intuitive counselors, astrologers, numerologists and
other metaphysical "readers" an annual $125 fee for a
"fortune-telling" license in order to conduct business in the
county. Many professionals paid the fee so they could continue
to charge a set price for their services and stay in business
without being hassled by county enforcers.
This rule also applies to ministers who charge set fees (but not
to reverends who "suggest" a donation amount.)
On October 1, 2002, the county commissioners raised the
fortune-telling fee to $425, without even a public hearing on
the issue. Apparently the budget to administer all licenses is
now to be paid for by the license fees collected.
Given the fact that the county did away with occupational
license fees altogether a few years back, this annual $425 fee
seems rather excessive, even as a "consumer protection"
measure. Also, not all the commissioners agree with the need
for a fortune-telling license and steps are being taken to petition
for a public hearing on the need for this ordinance. I'll keep you
posted as events unfold.
~~ "THE CLASSIC SEED MONEY IN ACTION" E-BOOK ~~
Joe Vitale, author of the book "Spiritual Marketing" has
obtained exclusive rights to "The Classic Seed Money in Action"
by Dr. Jon Speller and Kathleen Shedaker.
The original book went through 53 printings, sold 1,000,000
copies since 1964 and changed the lives of millions of people.
Testimonials from many of them are included at the end of the
book.
Using the ancient principle of "giving to receive" -- and acquiring
a certain mindset, as explained in Dr. Speller's book -- you can
actually receive multiple times what you give.
For the first time, this famous book is now available as a revised
and downloadable 125-page e-book -- and it only costs $10.
The idea is that you can practice the seed money principle with
the book itself. Invest $10 in it and expect ten times that amount
to come back to you.
To read more about "The Classic Seed Money in Action" go to:
http://hop.clickbank.net/hop.cgi?nrebooks/seedmoney
The release of the e-book version was nicely timed for the
holiday season. You have time to test the seed money principle
for yourself and then buy copies of the e-book for others as
holiday gifts. Every time you do this, you can look forward to
receiving ten times the purchase price back in some
unexpected way.
Just click on the link below, buy the e-book and then send the
secure, confidential link as a gift to someone you care about.
http://hop.clickbank.net/hop.cgi?nrebooks/seedmoney
PS: It's a nifty "practice what we preach" tool and a good
test of our faith in spiritual principles -- plus it's enjoyable to
read.
Until next month,
HAPPY MARKETING!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a free monthly newsletter written by
Barbara Casey, Spiritual Marketing Coach and sponsored by
the New Radiance Metaphysical & Holistic Florida Directory.
Back issues since September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Marketing with a Mission: How to Create and Successfully
Market a Business Niche That Fits You Perfectly" is a
102-page marketing course in e-book format by Barbara Casey.
This easy to follow self-study course takes you step by
step from seeing your mission in life as the foundation of
your business, to creating a business niche that fits you
perfectly and is easy to market, to actually writing a
marketing plan you can live with...and are likely to follow.
For information and free samples of the course content,
please visit http://www.marketingwithamission.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The New Radiance Florida Directory is your statewide guide
to metaphysical bookstores, spiritual centers, alternative
health care, intuitive counselors, coaches, spiritual advisors,
metaphysical teachers & classes, holistic/new age publications,
and a lot more.
To purchase the Florida Directory by credit card online, go to:
http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou
To order the 192-page book by mail, just send your check for
$12.84 (includes sales tax and shipping) to New Radiance,
PO Box 86674, St. Petersburg, FL 33738.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
www.newradiance.com
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2002 New Radiance Corp.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you received this issue of New Radiance Updates from a
friend, and wish to subscribe, please take a moment to
sign up now --
(1) by email to: mailto:newradiance@topica.email-publisher.com
or
(2) use the sign-up box at http://www.newradiance.com.
Thanks!
|
New Radiance
