Barbara Casey's "Messages from the Soapbox"
(formerly Niche News Marketing E-zine)

Vol 6, No 1 - September 15, 2006

In This Issue:

- Celebrating Our 5-Year Anniversary with a New Name
- Rising Above Personal and Business Storms
- A Web Designer Who Makes It Easy for You
- Self-Promotion with the Spoken Word
- Virtual Book Marketing for Self-Published Authors
- Get Your Message Out with e-Reports



~ Celebrating Our 5-Year Anniversary with a New Name ~

The first issue of this newsletter was published shortly after 9/11/01. We're now entering our 6th year of continuous publication.

This newsletter has gone through two name changes - and now a third - to more properly reflect the focus of my own business and its evolution over time.

What started out as a monthly Florida-based update for friends of the "New Radiance Florida Directory," this ezine later broadened its scope to offer an international audience an array of spiritual and niche marketing ideas, tools and articles. "New Radiance Updates" became "Niche News."

Year Six brings us a new name: "Barbara Casey's Messages from the Soapbox."

With the beginning of its sixth season, I'm drawing in the newsletter's niche even further to concentrate on ways for "inspired" entrepreneurs, women business owners, authors, and coaches to bring their message to a bigger audience.

You've seen the funny photo of me standing on my soapbox. Well, this newsletter will now be a self-promotion soapbox, with how-to articles, tips, links and good information about how to get your message out to the people who need your products and services the most.

We can make a difference in the world... but the world needs to find us first.

When you're visible (with a clear message), you are more likely to be seen as a known, recognized authority... someone that the rest of us are more likely to do business with, because you're familiar to us.

The ideal is to become a "household name" within your field. "The" one to call, because of your credibility. The one whose name is on the tip of our tongue, because we see you in the places we frequent.

I'm not an internet technology expert. But I know enough about it to get my name in front of way more people than I ever could without the internet.

And I know who offers quality internet marketing programs and ideas for business owners who are working from their heart center (or right brain).

In fact, that's part of my own mission now - to write easy-to-follow internet marketing tools for authors, coaches and entrepreneurs who would rather write, teach, heal, coach, or inspire than keep up with constantly changing internet technologies.

That's the reason I wrote "Make a Big Splash Selling Your Books on Amazon" - so that self-published authors could learn how big name writers (Dyer, Walsch, Vitale, etc.) use "virtual book marketing" to get their books on the Amazon.com bestseller list.

It would seem that the "Age of Information" is now merging with the "Age of Inspiration."

And this means that those of us in the "inspiration" business need to make better use of the internet marketing tools so readily available to us, if we want to have a bigger impact.

There are so many ways to make a name for yourself on the internet these days - viral marketing, blogging, article distribution, virtual networking, internet radio, podcasting - and that's just touching the surface.

And most of these communications methods are either no-or-low cost.

I hope you'll stay tuned to "Messages from the Soapbox." I will do my best to bring you terrific ideas you can use; tools that are easy to follow; and inspiration to help you stay the course (or alter it, if it's the right thing to do).

Of course, niche marketing is a cornerstone of my work, and the reason I jumped on that soapbox in the first place. So the message is: find your niche, know your audience and toot your horn.

And with the "magic" of the internet, you can get hundreds (even thousands) of others tooting on your behalf, too.

Click here for more self-promotion ideas.


~ Rising Above Personal and Business Storms ~

** This article is especially for (business) women.

My friend and colleague, Lynn "Phoenix" Marks, is known worldwide for her ability to converse with hurricanes.

When she spoke to the spirit of Hurricane Jeanne in 2004, the message was this: "My purpose isn't destruction. My purpose is to raise awareness, to raise standards. If anything is 'off' it will be revealed by my presence... I represent the storms of your life."

Phoenix is a talented and caring "business and spirit" coach. She's also the author of the acclaimed book "Messages from God" and a well-known talk show host and guest.

And she has this special gift.

Not only can she "talk to hurricanes," her powerful inner sensing abilities can get to the heart of personal life storms, too - whether it's relationship issues, money worries, career conflicts or business decisions, unexpected crises, or feeling disconnected or powerless... in any way.

Right now, many of us are feeling stalled and/or confused about the direction of our business. If it's not a tempest, it's a doldrum.

For over 15 years, Phoenix has been coaching women one-on-one to connect with their inner power, dissolve life's storms and get their life working at a higher level.

I am pleased to announce that Phoenix is now offering a group telephone course starting Tuesday, October 3rd that gets the same results at group rates.

The Women's Inspiration Network (WIN) mentoring program is guaranteed to lift you to new heights during 12 supercharged, inspired weeks.

And this guarantee is real. You get 100% of your money back if you do the work, but don't feel as if you've taken your life to the next level. I don't know another teacher whose program is so effective, it's guaranteed.

The WIN program takes place over a 12-week period, during which you'll receive group coaching, private individual coaching with Phoenix, intuitive guidance, compassionate support, spiritual success strategies, action steps and a deeper connection with your inner power.

As Phoenix says, "Once you get your life working at a higher level, you'll have achieved an accomplishment and awareness that no one can ever take away from you. It's a priceless asset you'll have for the rest of your life."

The best news is... you can catapult your life to the next level of peace, prosperity and personal power... for the price of 4 cappuccinos or smoothies a week!

If you're ready to learn the simple, practical spiritual success strategies that will help you flow through life's storms with ease and grace, please take a moment right now to learn more about this life-empowering program.

It's a terrific opportunity with a top-notch business and spirit coach.

Here's the link to learn more about WIN with Phoenix:
http://www.messagesfromgod.com/WIN-Workshop.htm.


~ A Web Designer Who Makes It Easy for You ~

Do you need help with websites, banner ads or graphics?

Elissa Joan knows how to make it easy for you. She helps you with each step, whether you do-it-yourself or opt for a full service website.

The new banner ads on my site and (in this newsletter) were made by Elissa.

Click here for www.yesyoucanwebsites.com.


~ Self-Promotion with the Spoken Word ~

We all know how important good content is on our website, and how much awesome graphics help in catching a visitor's eye.

But while content is, and always will be king, business professionals are more frequently using the SPOKEN WORD as well. Among many professionals, it is a growing consensus that people will spend more time on your website listening to your voice and hearing what you have to say, while at the same time browsing over the written content.

Many also believe that hearing your voice can actually instill a sort of "trust" in you and your products or services. While I have no proof that is really true, I'm sure it can be a determining factor in making the sale.

You can use audio - the spoken word - to explain the purpose of your website, to guide your visitors in a meditation, to teach something that a written document can't quite cover... and to introduce yourself and your services to new visitors.

Debbie Barth of the NC Women's Network is really great at interviewing people and creating an audio file for your website. You can listen to Debbie's conversation with me on either of our websites at www.newradiance.com/barbaracasey.htm or www.ncwomensnetwork.com.

I'm a writer by nature... and an introvert. Debbie made me feel so comfortable, I almost forgot we were taping the conversation.

If you would be interested in having Debbie set up an interview with you to talk about your products or services, or would like to have audio commentary on YOUR site, call toll free 1-888-238-1314 or visit the link below.

This is a great way to get your word out.

Check out Debbie Barth's audio services.


~ Virtual Book Marketing for Self-Published Authors ~

Here's how self-published authors can make waves on the internet - even a big splash - with their newly published books.

"Make a Big Splash Selling Your Books on Amazon" shows you step-by-step the method famous authors use to:

1. Launch new book sales.
2. Revive sales of previous books.

You can sell hundreds of books in a 1-2 day "virtual" book marketing campaign. You, too, can become an Amazon best-seller.

As an added bonus, you'll receive over $550 in thank you gifts when you purchase "Amazon Splash."

Click here to learn more and view all the bonuses.


~ Get Your Message Out with e-Reports ~

An e-report is a terrific tool for authors, coaches and entrepreneurs to "show what they know" before a client makes a buying decision.

An e-report can be anywhere from 3-20 pages (or more) and demonstrates why people should hire you, if you include excellent content on a topic you're expert in.

You can use e-reports as an inducement for people to subscribe to your ezine or as bonus gifts that your joint venture partners offer their customers and subscribers in their special promotions. Of course, your reports contain live links back to your website, thus bringing you visitors via someone else's promotional campaign.

You can give e-reports as "thank you" gifts, after someone buys your products or services. Clients like to receive freebies, too.

All you do is write up your report in Word, get someone (like me) to edit and proofread your document, and then convert it to a PDF file (I can do this, too, if you don't own Adobe Acrobat - the full program that makes PDF formats).

Almost everyone has Acrobat Reader nowadays and, for all the uses you can put them to, e-reports are very inexpensive tools to offer people on your website.

I'm an experienced editor, great speller, detail-oriented... and my fees are reasonable.

Click here for my e-report editing fees.



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Barbara Casey's Messages from the Soapbox:
Self-promotion tips and business ideas that get your message heard.

PO Box 86674, St. Petersburg, FL 33738 ~ (727) 397-2702
Copyright 2006 Barbara Casey
www.newradiance.com