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Barbara Casey's NICHE NEWS
Marketing Ezine
(formerly New Radiance Updates)
Vol 5, No 8 -
April 24, 2006
In This Issue:
- "Full Monty" Marketing
- The Self-Esteem Book
- Need a Website You Can Update Yourself?
- The Shared Vision Network
~ "Full Monty" Marketing ~ by Barbara Casey
How much of your personality shines through in your marketing
materials, including your websites, brochures and articles?
How many of your personal quirks and opinions do you reveal to
prospective clients?
Large corporations generally don't feel personable, unless there's a
strong, visible head honcho, such as Richard Branson of Virgin,
Donald Trump or Martha Stewart.
As home business owners most of us don't have a corporate shield to
hide behind... though many of us make the mistake of selling
ourselves as if we were Microsoft or Proctor and Gamble - selling
our products but not ourselves.
You're a massage therapist, or life coach, or network marketer, or
inspirational teacher. You offer healing sessions or phone coaching
or nutritional products or workshops. They're probably terrific,
too.
But why do people come to you in the first place? Because something
about YOU resonated with them. They were either intrigued or
comfortable enough to investigate further.
And if you're not filling your daily appointment schedule or
attracting a full house at your classes, it may be time to look at
the picture of yourself that you're showing to prospective
customers.
Are you emphasizing what's really interesting about you? Are you
saying what you believe in your articles? Are you allowing yourself
to drop your official "public" mask and let folks see the real you?
To make yourself a household name, whether in your specific field or
nationally, more of you has to shine out. People need to know what
you stand for... and what makes you different from all the others.
You don't have to drop your drawers literally, but you do need to
peel away the protective layers so that the core you is more
visible. And while you might feel somewhat exposed at first, I think
you'll find that presenting yourself from your truest, inner values
will generate far more interest and response than a generic-sounding
marketing message.
This has been my own experience: Positioning myself as a "niche
marketing crusader" and creating a picture (literally - see my
photo) that describes my concept of getting noticed from a soapbox
is one way that I stopped being a generic marketing coach.
I am an EXTREME Niche Marketing Coach for Holistic and Personal
Growth Entrepreneurs and I have a much stronger message than I used
to on the subject of niche marketing. I went with my beliefs and my
passions on this, and no longer let clients settle for a business
vision that doesn't make their heart sing. And by staying consistent
with my heartfelt message, I'm getting better known as the "extreme
niche coach." See how it works?
Would you rather make a big splash in a small pond... or a tiny
ripple in a huge ocean? Go "The Full Monty" when it comes to shining
your light in the marketplace.
Here's the link to learn more about Extreme Niche Marketing:
www.extremeniches.com
~ The Self-Esteem Book ~
Dr. Joe Rubino, the best-selling author of 11 books available
worldwide in 19 languages, has published a new book on the topic of
self-esteem. It is called: "The Self-Esteem Book: The Ultimate Guide
to Boost the Most Underrated Ingredient for Success and Happiness in
Life."
In his email to me, Joe stated that he has a goal of positively
impacting the self-esteem level of at least 50,000 people within the
next 12 months. He recognizes how diminished self-esteem is taking
its toll on our planet and he believes that he can make a difference
with this new program he's created.
I received my advance copy of the "The Self-Esteem Book" and
accompanying handbook and saw that it works on many levels... and as
a business owner you'll find it worth checking out.
If you're in a personal growth or self-help business, you might
consider becoming an affiliate and offer the book to your own
clients and website visitors.
In this book, you'll learn things like how to:
* Uncover the source of your lacking self-esteem
* Complete the past and stop the downward spiral of self-sabotage
* Replace negative messages with new core beliefs
* Design a new self-image that supports your magnificence
* Realize the power of forgiveness
* Discover the secret to an upset-free life
* Create a vision of a life of no regrets
* And much more.
By the way, it won't cost you a cent to take a look. There's
absolutely no risk involved.
Click
here to access
the book online.
~ Need a Website You Can Update Yourself? ~
I met Dean Hua of Sachi Studio Web Design on the Ryze network and we
got to talking about how to offer inexpensive websites that can be
updated by the business owner, rather than a webmaster.
Dean came up with a template-configured website that you can add
pages to yourself, and Dean and his staff will walk you through
everything you need to know first.
This type of website is ideal if you're an independent service
professional who needs a no-nonsense design package... a teacher,
coach, consultant, or virtual assistant, for example. You can even
add a blog component to your site, if you wish.
If you have class schedules that need frequent updating, but don't
require a shopping cart program and all the other bells and
whistles, this is worth looking into.
Take a look at the sample by using the link below and then call Dean
at 301-538-3326 or email him at: sachistudio@gmail.com
Here's a sample Sachi Studio website template:
http://sachitesting.com/package/home
~ The Shared Vision Network ~
I'm on the newsletter mailing list of the Shared Vision Network and
that's how I learned about a recent superb teleclass on how to make
your book an Amazon.com best-seller.
This teleclass was chock-full of great information, and so I took a
closer look at the Shared Vision Network's mission statement and
membership features. Founded in 1991, the Shared Vision Network is a
membership organization that supports business owners to meet,
network and share sales referrals on the Internet and at live
events.
Paid memberships include training from nationally recognized
speakers, authors, and business educators, dynamic networking events
at local chapters, wealth-building educational workshops,
tele-training, on-line business community, internet discussion
groups, fundraising, social events, business coaching, and an
internet-based business skills resource center geared to help you
improve in your professional and personal life.
You can also join as a virtual member (like I did - at no charge)
and receive these benefits:
Masters TeleSeminar Series - Access to receive 36 live training
teleseminars with nationally recognized business educators designed
to help you grow your business and life.
Business Resource Directory - List your business and then find the
resources you need to grow your business. You will have National and
International exposure via your directory listing.
Business Success Newsletter Subscription - Each month you will
receive the network's Premier Newsletter with featured articles
written by experts in creating wealth.
Click here for more info
about the Shared Vision Network.
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Barbara Casey's NICHE NEWS Marketing Ezine - Carrying the Niche
Marketing Crusade to Home Business Owners with a Dream.
Copyright 2006 Barbara Casey
New Radiance Corp., PO Box 86674, St. Petersburg FL 33738
727-397-2702 ~ www.extremeniches.com ~
www.newradiance.com
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