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2006 Issues:
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[2005 Issues] [2001-2004
Issues]
Barbara Casey's NICHE NEWS
Marketing Ezine
(formerly New Radiance Updates)
Vol 5, No 6 -
February 15, 2006
Carrying the Niche Marketing Crusade to Home Business Owners with a Dream
In This Issue:
- Where to Find Customers by Barbara Casey
- Book Launch and Special Offer
- The Marketing Dashboard
~ Where to Find Customers ~ by Barbara Casey
Where does a home based business person find new customers?
You could do what most people do - advertise in the publications you read
yourself and are familiar with, and hope someone who notices your ad actually
has a need for your product or service.
Or... you could narrow the focus of your marketing to target a population who
DOES have a need for what you're offering.
I like using Tupperware as a niche marketing example because there's so much
scope in their product line. (See
www.newradiance.com/Vol5,No5-Feb3,2006.htm for more Tupperware ideas).
Does anyone have a burning desire for "Tupperware?" Probably not.
But does the mother of a toddler have an urgent need for a sippy cup? Much more
likely.
So why not target mothers with toddlers as the starting place for your
marketing? You know they need the cups.
And how many of your sippy cup buyers might have an interest in working from
home? Sounds like a pretty easy way to build a downline.
When you run out of friends, family and co-workers for building your network,
why not look at joint venturing with day care owners to offer your Tupperware
"home party" at their center and have your parent shoppers sign up under the
center's owner or manager.
Instant downline support and a steady supply of customers as new families come
into the center.
See how targeting your audience can make your marketing easier?
If you're a wellness coach or sell health care products, the same thing applies.
Sure, you could say, "I want to serve everyone," but your marketing would be
more efficient if you chose, say, overstressed business executives and marketed
through Business Journals, the Chamber of Commerce and association meetings. If
you narrowed your executive market even further to lawyers, you could be known
as the "legal-ease" wellness consultant.
Here's another example.
I have a client who teaches Subliminal Dynamics (photo reading to learn and
retain massive amounts of information quickly) and I figured that politicians
and their staffs would have a huge need for her services. And the politicians
are potential customers who are easy to find.
On the surface, you'd think the politician market is too small, but we have
local, county, state and federal politicians - all of whom have research staffs
who need to read and retain enormous amounts of information to do the job right.
And remember the "Marketing Rule of 7." It can take up to 7 exposures within an
18-month period for a prospect to notice your marketing message.
That's why targeting your market carefully is so important.
As your name and message become familiar over time, you build trust. When your
prospective customers are ready to buy what you have to offer, it helps if your
name is the one they remember first.
And that your ad or business card containing your phone number is within reach.
Click here for information
about target market coaching.
~ Book Launch and Special Offer ~
Here's a time-sensitive offer that includes over $4,950 in F.R.E.E gifts
(including my e-book "Marketing with a Mission").
Dr. Joe Rubino and John Terhune are celebrating the official launch of their new
book "15 Secrets Every Network Marketer Must Know: Essential Elements and Skills
Required to Achieve 6 & 7 Figure Success in Network Marketing."
Joe is a leading network marketing trainer, success coach, and best-selling
author of 11 books that are available in 19 languages worldwide. His books
include "Secrets of Building a Million Dollar Network Marketing Organization
from a Guy Who's Been There, Done That, and Shows You How You Can Do It Too,"
and "The 7-Step System to Building a $1,000,000 Network Marketing Dynasty."
John is a top network marketing trainer, a captivating speaker, and one of the
highest earners in the network marketing industry. He is also the author of "The
True Entrepreneur" and "Decide to Have a Great Day."
They have put together a new awesome list of F.R.E.E BONUSES to reward those who
purchase their new book. To read about this book and these complimentary bonuses
valued at more than $4,950, please go to
www.cprsuccess.com/15secretsbonuses.
This book usually sells for $19.95 but is available today at the low
introductory price of only $13.57 plus you'll get all of the complimentary
bonuses. This offer is available for a very limited time so you'll want to jump
on it, if you're a network marketer.
Here's the link for the book plus free bonuses:
www.cprsuccess.com/15secretsbonuses
~ The Marketing Dashboard ~
If you want to know how to make money on the Internet and you're tired of
reading reams of pages in e-books (or if you're a hands-on experiential learner
more than a book-learner), then Marlon Sanders' Marketing Dashboard could be
just the thing.
The concept is you point, click and follow the steps. So it's literally "point
and click marketing."
The Marketing Dashboard is divided into 6 steps, with 6 steps each, which makes
it a 6 week program with actions you take - 6 days per week. The best
thing is to see a screen capture of the marketing dashboard, and you'll
instantly understand how it can help you.
Click here for a picture of
how the Marketing Dashboard works.
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Barbara Casey's NICHE NEWS Marketing Ezine - Carrying the Niche Marketing
Crusade to Home Business Owners with a Dream.
Copyright 2006 Barbara Casey
New Radiance Corp., PO Box 86674, St. Petersburg FL 33738
727-397-2702 ~ www.extremeniches.com ~
www.newradiance.com
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