~ eXtreme Niches for Home Business
Owners ~
Dear Reader:
Now that I've jumped on my niche marketing soapbox, I realized it's time
to gather all the pieces of my business under the same umbrella.
I love the concept of spiritual marketing - working with Law of
Attraction principles, tapping into Divine Intuition for business
decisions, doing work that helps raise awareness of our Inner Power.
This will always be an integral part of my business model, and the
backbone of my main website
www.newradiance.com.
But my real passion is helping home business owners discover the special
niche that makes their heart sing - the business that draws clients to
them like a magnet.
- The business that will make them famous in their field.
- The business that adds to the vitality and upliftment of the planet,
because it's aligned with their soul's intentions and divine plan.
Each of us home business owners has a unique area in which we can shine
like no other person is able to.
Usually it takes courage to step into this niche and claim it for our
own. But once you do, the doors start flying open.
You'll feel the shift in your energy when you think about doing this
work as the main part of your business.
Business ideas will start flying into your awareness the minute you
commit to this powerful niche.
And marketing becomes a breeze, because you'll be able to identify your
audience and know where to find them.
I'm convinced that this is how home business owners can make their mark
in the world.
With an eXtreme Niche.
Here's an example...
Carna Zacharias-Miller now centers her business around
the eXtreme Niche of "Motherless Daughters" - women whose mothers were
absent, either physically or emotionally, during childhood.
Carna is a spiritual writer and facilitator for emotional healing with a
website, ezine, Google Group and meridian/aroma therapy practice focused
on "missing mother syndrome." As you can imagine, there are millions of
women in the U.S. alone who are potential clients. Visit
www.missingmother.com to see how Carna has put all of this together
in her niche business.
Here's what Carna said about her niche experience...
"I am one of Barbara's clients who is a shining
example for her "niche preaching." When I tried to reach everybody
with my EFT (an Energy Medicine Technique) business, I reached
nobody. However, once Barbara coaxed me into the seemingly very
narrow niche of "Motherless Daughters," my business started to take
off!"
** For more eXtreme Niche examples, please visit
http://www.extremeniches.com/nicheexamples.htm
Carna is in a position to become well-known in her field and, while the
niche might look small at first glance, think about how many millions of
women with absent mothers are going to have an interest in her services.
The numbers of prospective clients is huge, even though the niche is
narrow. The possibilities for free publicity through articles, tips
sheets, radio interviews, speaking engagements is enormous, because this
is a unique and interesting field. You really can become famous in your
eXtreme Niche.
Classes, workshops, teleclasses, e-books, videos, private sessions - the
scope of the work is unlimited, except for the imagination.
The target audience is clearly defined and the networking will be more
precise than most business owners are used to. But it's more likely to
pay off in qualified leads because you know who you're looking for.
In other words, with an eXtreme Niche, marketing becomes more efficient
and cost-effective. Not to mention... you're doing work you're
passionate about.
Planning a business like this is fun. Marketing a business like this
becomes second nature - you'd talk about it, even if your livelihood
weren't tied up in this business niche of yours.
See how an eXtreme Niche works?
It can work for you, too.
It only takes a couple of phone coaching sessions to revitalize your
home business into an eXtreme Niche. Let's talk. Please call me at
727-397-2702 for more information.
To learn more about eXtreme Niche Coaching, visit
www.extremeniches.com/extremenichecoaching.htm
~ Are You Squidooing? ~
This past week, I discovered (through one of my Ryze
networks) a new research and information co-operative at Squidoo.com.
One of the founders is Seth Godin, the author of "Unleashing the Idea
Virus," and I figured since he's on the cutting edge of a lot of stuff,
I'd better see what I could do on Squidoo myself.
Squidoo is free to join and use and their slogan is: Everyone's an
expert at something. So if you have an area of interest in which you
have already researched a number of resources, you could post your info
on your own Squidoo page.
I've made 4 so far:
http://www.squidoo.com/extremeniches
http://www.squidoo.com/marketingcourses
http://www.squidoo.com/weightlossforwomen
http://www.squidoo.com/metaphysics
The pages at Squidoo are called "lenses" and you can make as many as you
wish, as long as you have information to share in an area of expertise.
The program is still in Beta mode, but will be sharing Google AdWords
proceeds with the rest of us "lensmasters" at some point.
There are over 10,000 lenses so far, and growing every day. Have fun
browsing. And click on the "Build My Own Lens" button if you're ready to
jump in.
Click here for the link to my eXtreme Niches Squidoo page:
http://www.squidoo.com/extremeniches
~ Virtual Networking for Business
Owners ~
Diana Kennedy -
http://www.dianakennedy.com - told me about Ryze a year ago, but at
the time, I wasn't clear enough of my target audience and message to
make good use of this excellent virtual networking opportunity.
Now I've jumped in full tilt.
Ryze is free to join, you can network with thousands of other
like-minded people around business... or personal endeavors. If you wish
more exposure, you can create your own network for a nominal monthly
fee.
I've seen a significant increase in traffic to my website from my Ryze
network page, and wanted to pass this information along to other home
and small business owners. You can join through the Ryze.com home page
or through my networking page.
Click here to visit the eXtreme Niches Network on Ryze:
http://nichemarketing-network.ryze.com
~ How to Be a Kick-Butt Publicity
Hound ~
Joan
Stewart and Tom Antion, two big names in marketing and publicity, teamed
up to create this breakthrough e-book to help you promote your expertise
and become a household name in your field.
Joan Stewart has one of the best online newsletters for understanding
how to create your own free publicity campaigns. While you're browsing
her website, I urge you to subscribe to her ezine, especially if you
want to become well-known in your business niche.
Click here to learn more about kick-butt publicity and to sign up
for Joan's newsletter The Publicity Hound
===================
Barbara Casey's NICHE NEWS Marketing Ezine (formerly New Radiance
Updates) - Carrying the Niche Marketing Crusade to Home Business Owners
with a Dream.
We respect your privacy and will never share your email address with
anyone.
Copyright 2006 Barbara Casey
New Radiance Corp., PO Box 86674, St. Petersburg FL 33738
727-397-2702 ~ Barbara@extremeniches.com
www.newradiance.com
