Barbara Casey's NICHE NEWS Marketing Ezine
(formerly New Radiance Updates)

Vol 5, No 12 - August 8, 2006

In This Issue:

- Make a Big Splash Selling Your Books on Amazon
- Holistic Publicity Co-operative - Hope You'll Join!
- Two No-Cost Press Release Resources


~ Make a Big Splash Selling Your Books on Amazon ~

Self-published authors in the holistic, self-help and inspirational fields now have the option of becoming Amazon best-sellers with the same methods used by big name authors.

Whether you want to jumpstart sales of a new book or revive sales for an earlier title, the 'Amazon best-seller formula' has worked for big name authors... and it can work for you, too.

Are you a self-published author (1) with a book about to launch or (2) who has written good books but got discouraged because you couldn't get bookstore shelf space or line up enough book-signings to reach a decent-sized audience? Are cartons of earlier books still stored in your closet?

Virtual book marketing makes it possible to put your books in front of thousands - even hundreds of thousands - of potential buyers at one time.

"Make a Big Splash Selling Your Books on Amazon" shows you a step-by-step method you can use for your new book launch - and you'll find out how to create a permanent network of book marketing partners for future book launches.

If you have previous books that deserve more sales, this formula can work wonders.

"Make a Big Splash Selling Your Books on Amazon" outlines 14 steps for a successful book launch on Amazon.com, the major online bookseller. It includes checklists, timelines, copy-and-paste email letters, book promotion web page layout, promotional text examples, contact forms and detailed instructions for a 1-2 day "Amazon splash" book marketing campaign - all conducted virtually via emails and websites.

Pre-launch reviews...

"This little book will save authors a ton of money & time. It is a bottom-line, non fluffy, nitty gritty, step by step "how to" that will work for anyone."
--- Viveca Stone-Berry, founder of Get Ready for Love! Radio and pending co-author, What a Dog Loves! and the Fatigue Be Gone! Guide to Recovery series. http://www.getreadyforlove.com

"Great stuff. So much practical, down-to-earth, usable info. Lots of useful links and the templates are priceless. Plus all done in an easy-to-follow step-by-step outline. All I can say is, "Great job!"
--- Bruce Carlson of http://www.dynamic-copywriting.com
(Dynamic Words to Build Your Wellness Business to the Sky).

"Barbara has done it again! Her easy-to-understand style walks you through the process of getting your books on Amazon and making your book launch a success. And she has generously included many of her marketing suggestions throughout the guide. This is a must-read."
--- Betty Walker of http://www.affirmationart.com
(Bring joy, peace and prosperity into your life with affirmation art.)

Over $550 worth of bonus thank-you gifts are yours when you order "Make a Big Splash Selling Your Books on Amazon," my new step-by-step book marketing guide for holistic, self-help and inspirational authors - which launches August 8!

Authors: Please click here for more details


~ Holistic Publicity Co-operative - Hope You'll Join! ~

Would you like to be part of ongoing publicity partnerships and joint ventures with like-minded business owners?

Do you have books and e-books you'd like to promote?

Have you been looking for like-minded ezines and websites to market your products, teleseminars and events?

If so, I hope you'll check out the new Holistic Publicity Yahoo Group, a publicity co-operative of authors, speakers, coaches, teachers and business owners serving the holistic and personal growth market.

We use the Yahoo Group format - http://www.groups.yahoo.com - for communicating with one another by email. You'll need to log-in with an existing Yahoo Group profile... or you can create a profile just for this group. You'll be asked to do this when you join.

We provide a venue for idea-brainstorming, joint venturing, networking and creating publicity teams for your new books, products, classes and services.

Our intention is to create a group with access to 200,000 names through our collective mailing lists. You retain control over your own list of subscribers, but we can all ask one another for help promoting our books, products and services through newsletters like this one.

We're just getting started - hope you'll join us.

Here's more info about the Holistic Publicity Co-operative.


~ Two No-Cost Press Release Resources ~

(1) I just sent out a news release for my new e-book through PRWeb.com. They have an interesting format.

You can submit and distribute a release through their no-cost service... or upgrade anywhere from $10 to $200 for more bells and whistles, including statistics and a wider reach.

And you can bid to give your release a higher placement on the daily summary pages. On the day I sent in my news release (with $30 upgrade), the highest bid was $400, leaving me at number 149 on the list.

Because I haven't used this service before, I wanted to see how much mileage I could get from the no/low cost service before raising the stakes on my next news release.

I'll report back next issue. In the meantime, if you want to learn more, the link is http://www.prweb.com


(2) Joan Stewart, The Publicity Hound, is offering a complimentary Press Release Tutorial - 89 Ways to Write Powerful Press Releases for the Web.

I used her tutorial to help me draft my release for PRWeb. It's well worth subscribing to this mini-course from one of the acknowledged masters in the publicity field.

While you're signing up for Joan's Press Release Tutorial, you might want to subscribe to her newsletter at the same time. Consistently great stuff.

Click here for Joan Stewart's Press Release Tutorial


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Barbara Casey's NICHE NEWS Marketing Ezine ~ Since 2001

Copyright 2006 Barbara Casey
New Radiance Corp., PO Box 86674, St. Petersburg FL 33738
727-397-2702 ~ www.newradiance.com