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New Radiance Updates
Vol 4, No 9 - April 20, 2005
Philosophical and Business Guidance
from
Barbara Casey, Spiritual Marketing Consultant
In This Issue:
- How to Attract Website Visitors by Barbara Casey
- Your Spiritual Business Niche
- Top Notch Free Marketing Resources
- Joe Vitale's Book "The Attractor Factor"
- "You are here to enrich the world..."
~~ How to Attract Website Visitors ~~ by Barbara
Casey
Are you thinking of creating a website... or
updating your current
site? Here are a few tips to keep in mind when you
plan your
website.
Websites offer a lot of space to explain what we do,
how we do it,
and the benefits to be gained by using our product
or service.
Websites, however, cost money to write, design and
host. Many search
engines now charge annual fees to register. You have
to pay to renew
your domain name every year. These are marketing
expenses that are a
part of doing business in this millennium, but a
website, like any
other marketing tool you use, has got to earn its
keep.
How does your business, or mine, make itself known
among the
millions and millions of sites on the World wide
web? Word of mouth
works to some degree; building an email mailing list
helps; having
your articles published in other peoples' ezines
works quite well,
too. But one of the main methods is having a top 20
placement in the
search engines.
Did you know that Google lists over ten million
websites for
"coaches" and over two million sites in the
"holistic" category?
It's tough to appear in the top 1,000 on these
lists, never mind on
page 1 or 2.
How much time and attention should we realistically
spend on making
our website a useful and profitable marketing tool?
A "passive" website that serves as an online
brochure is not likely
to reap many repeat visitors, but it can be a
helpful aid for
prospective clients to learn what your business is
all about. It
offers a "safe" way for individuals to "check the
goods before they
buy."
On the other hand, people are more likely to return
to your site if
you post new content periodically. The more familiar
they are with
your product or service, the more likely they are to
buy from you or
take a chance on using your service.
How do you get prospects to visit your site in the
first place?
1. One key way is to always include your domain name
on your
marketing materials -- business cards, brochures,
flyers,
promotional items -- and in your display
advertising.
2. Another way is to make sure your web pages are
written with
search engines in mind. Suppose your website centers
around an
intuitive counseling practice. You'll want to make
sure the words
"psychic" and "intuitive counselor" are mentioned a
few times in the
text on your home page. "Readings," "psychic
readings," and "phone
readings" are other likely keywords that people will
use to search
for you.
3. Make sure the title of your website includes the
keywords that
visitors are likely to search for. For example:
"(your name) -- the
intuitive counselor the psychics use" or "the
psychic who
specializes in phone readings." Once you figure out
the words folks
are likely to use to search for you, you can tweak
your website to
gain a higher listing in the search engines.
4. You can boost traffic to your site by exchanging
links with other
websites. The more links you have coming INTO your
site, the better
you look to the search engines. Make it reciprocal
with other
websites whose themes fit with yours and everyone
gains traffic.
Here are 25 online directories where you can link
back to your
website for free or for a nominal charge:
http://www.newradiance.com/Business%20Directories.htm
5. A fifth way of making people aware of your
website is an e-mail
newsletter. You might want to check out various
formats and ideas by
subscribing to some of the ezines listed at:
http://www.newradiance.com/Newsletters-Ezines.htm
If you're serious about getting a bigger "bang for
your buck" from
your website, there are many excellent tools to help
you.
I recommend "Make Your Site Sell" by Dr. Ken Evoy.
It is the most
respected e-book in the internet marketing field. To
learn more,
please visit:
http://sitesell.com/newradiance.html
Here's a no-cost e-book you might wish to look into:
Secrets My Mom Never Told Me About Internet
Marketing. Download it
right now at:
http://www.newradiance.com/52Secrets/52secretsPDF.pdf
The book has been called "the best internet
marketing book since
Make Your Site Sell." It tells you in plain language
what you have
to do to create a successful website.
See you on Google!
Click here for many more Internet Marketing
resources:
http://www.newradiance.com/InternetMarketingHelp.htm
~~ Your Spiritual Business Niche ~~
Spiritual Marketing Consultant Barbara Casey
specializes in 3-hour
intensive consultations - in person or by phone - in
which we:
(1) Identify your target market, using The Law of
Attraction.
(2) Clarify the business niche where your soul's
urge and the needs
of the world meet.
(3) Create a Core Marketing Message that is
crystal-clear and
focused on client needs.
Just $240... and your session includes a copy of the
102-page niche
marketing course "Marketing with a Mission," to help
you define and
refine your marketing plan.
For more information, call (727) 397-2702 or email
mailto:newradiance@earthlink.net
Click here to learn more about a consultation with
Barbara Casey,
Spiritual Marketing Consultant for Lightworker-Solopreneurs
http://www.newradiance.com/BarbaraCasey.htm
~~ Top Notch Free Marketing Resources ~~
If you haven't visited
www.newradiance.com in awhile, you might want
to take a look at my new page of marketing
resources, ebooks and
tools that are no-cost and excellent to boot.
Visit the New Radiance Free Marketing Resources page
http://www.newradiance.com/FreeResources.htm
~~ Joe Vitale's Book "The Attractor Factor" ~~
I purchased my copy of "The Attractor Factor" before
the April 5
launch date, so I didn't know that Joe Vitale had
chosen my
marketing course "Marketing with a Mission" as one
of his bonus
gifts for people who purchased his book from
Amazon.com on April
5th.
Joe is making the same bonus offer on April 20, for
one day only, so
if you'd like to receive my niche marketing course,
along with 22
other great bonuses worth close to $1,000, check out
Joe's newest
book.
Learn more about Joe Vitale's book "The Attractor
Factor."
http://www.mrfire.com/factor
~~ "You are here to enrich the world..." ~~
"You are not here merely to make a living. You are
here in order to
enable the world to live more amply, with greater
vision, with a
finer spirit of hope and achievement. You are here
to enrich the
world, and you impoverish yourself if you forget the
errand."
- Woodrow Wilson
Read my article "Enrich the World with Every
Business Transaction."
http://www.newradiance.com/BusinessProsperity.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~
NEW RADIANCE UPDATES - In its 4th year of publication!
Philosophical and Business Guidance for Small Business Owners from
Barbara Casey, Spiritual Niche Marketing Consultant
We respect your privacy and will never share your email address with
anyone.
Barbara Casey/New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 Email:
mailto:newradiance@earthlink.net
Copyright 2005 New Radiance Corp.
