New Radiance Updates Newsletter



	New Radiance Updates

In This Issue:

Vol 4, No 7, Feb 14, 2005

•	WHAT DO YOU CALL YOURSELF? by Barbara Casey

•	SELL YOURSELF WITHOUT SELLING YOUR SOUL

•	UPCOMING EVENTS AND TELECLASSES

•	THE SPIRITUAL CINEMA CIRCLE

•	SELLING FROM YOUR HEART by Susan Carlson

•	YOUR SPIRITUAL BUSINESS NICHE

WHAT DO YOU CALL YOURSELF? by Barbara Casey

When advertising for my target audience, I bill myself as a "Spiritual Marketing Consultant" serving the lightworker community. Lately I've been narrowing my niche even further to "Spiritual *Niche* Marketing Consultant" because, essentially, what my clients and I create is the business niche where their soul's urge and the needs of the world meet.

But that's only half the picture. What I am... really, is a person who inspires people to dream bigger and set their sights higher, especially when it comes to their business life.

If you've been following these newsletters for awhile, you might recall articles called "In Business to Raise Consciousness," "How Big Do You Dream?" or "Amping Up Your Business Energy." When I look back over three and a half years of newsletters, what I see are useful marketing tips and resources, and an equal or greater emphasis on encouragement and inspiration.

As business people, we're always in a process of expanding our skill base (hopefully) so that we can offer greater value to our clients. As a marketing consultant, I'm continuously looking for new ideas via books, ezines and teleclasses. Every healer, teacher and counselor I know is constantly attending this seminar or that, to increase their proficiency and glean new ideas for their practice.

What often happens with this expansion of understanding, however, is either an expansion in the scope of their work - or a new direction for their business altogether. I've seen this happen time and again, when the old structure and focus of the business didn't fit the new energy trying to break loose.

It takes vision - and courage - to leave the tried and true behind, especially if it's been paying the bills sufficiently well. And when you do climb that next rung on the ladder, what do you call yourself?

The crowds thin, the higher you go. As your work becomes more refined, the type of people ready for your services becomes more defined. Do you continue to use the same terminology to describe what you do... or do you fashion for yourself a fresh, new image? Will the new level of clientele respond to the old words, or will they see themselves more easily in a different picture?

How do you see yourself while this transition takes place? You're still the same person, but working at a new level. What happens when it's time to print new business cards? What words will you now place under your name to describe the work you do? As our work continues to evolve, these are things we need to think about.

What is the highest vision you can currently see for your business? Even if you haven't reached it yet, the fact that you can "see" it, means you're most likely ready to work at that level. Can you give yourself a new "label" based on this higher vision?

What we call ourselves is important, because it sets the tone for our overall business theme. It tells prospective clients what we stand for.

For example, one of my clients is a "Life Coach Specializing in People with Terminal Illness." Her mission is to bring life to the dying process, to make this the most interesting, meaningful and miraculous time in the life of a person given a diagnosis of terminal illness. Her title sums up the work she does and the very specific clientele she wishes to serve.

What do you call yourself?

Visit the 2004 newsletter archives and read the articles referenced above

UPCOMING EVENTS AND TELECLASSES

1) "Selling From Your Heart" Teleclass with Susan Carlson
4-week teleclass begins Tuesday, March 8 at 7:00 PM (EST) $100.

Email scarlson18@earthlink.net or call 941-366-9041 to register.

Increase your sales, enjoy what you're doing, meet lots of great people, bring in an abundance of new business. Learn how to "Sell From Your Heart."

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2) Sedona's Keith Varnum, author of Inner Coach: Outer Power visits Ft. Lauderdale to share the most effective transformational tools available on the planet.

Abundance Seminar: An Experiential Introductory Evening
Friday, Feb. 18th, 2005, 7PM - 10PM, $10, Open to the Public

Open the 7 Seals of Prosperity Workshop
Saturday and Sunday, Feb. 19-20, 2005 9:30AM - 7:30PM, $195

Learn More: http://www.thinkholistic.com/events/evitem.cfm?ID=1978 Register online or call 305.380.1277.

Drawing from ancient traditions of Taoist Esoteric Yoga, the Hopi Medicine Wheel, Hawaiian Huna, and Tibetan Wisdom, this playshop activates your natural energy centers to produce permanent prosperity. The key to the workshop’s potency is the demonstrating and using of the tools during the course so these abundance practices become a natural, integrated part of your life.

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3) Free teleseminar with Alex Carroll, author of "Radio Publicity" on Wednesday, February 17 at 5PM (Pacific), 8:00 PM (Eastern).

Alex and his guest, Gayl Murphy, a broadcaster and BBC correspondent, will talk about radio interview tactics for best publicity results.

Conference line is 580-474-3600, passcode: 222089#

Read about Alex Carroll's success with radio publicity

SELLING FROM YOUR HEART by Susan Carlson


The first step in Selling from Your Heart is to have a product or service that you believe in and are passionate about. This will set up the essence of how your communication will come across. People do hear what you say, but they also get a feeling about what you're saying and about you, particularly on the phone. It's important to tell them the benefits, make sure they have all the information and a clear experience of you as a person, so they can feel a sense of trust. After you've done that, you can let go knowing you have fully done your job and the process of choice for the potential client or customer begins. How to Give People a Sense of Trust and Certainty: This happens through not only what you say, but where you come from about it. I think that's why so many business people who are in the "healing arts" have trouble selling their services. They are really good at what they do, but when it comes to talking about it to other people, they lose their confidence. Here's the Secret to Success: Take a minute right now to look inside and feel how it feels to provide the service or product you offer to people. Remember the difference you make in people's lives... how you heal, uplift, and help to spread the word about different products and services that make a contribution to the planet. If you bring yourself to the phone call or meeting in this frame of mind, the other person will feel it and will be open to what you have to offer. If it's something they really want, they will say YES and purchase what you are offering. Guiding Your Prospect Through the Process to See If What You Are Offering is a Product or Service They Want or Need: This is where real skills are needed. The skill of staying in "Creation vs. Reaction." This is where most people have some trouble. Here's what really happens. As an example, I'm a coach talking to a prospective client and everything is going very well. I sense they really like me and they are beginning to get an idea that breakthroughs are really possible for them. They start talking about how they've tried everything and nothing has ever really worked and how sad they feel about that, etc. Now here's where you make your choice - you can either be seduced by their mind's conversation, or you can stay committed to the conversation you have about the product or service you believe in and feel passionate about. This is where you need to be their friend, and just observe what they are saying rather than hearing it like it's the "truth." This is a good time to take their hand and walk them through the process, and help them to stay clear so they can make a conscious choice for themselves. Once you position yourself as a trustworthy person, as someone who is interested in that person's well being and not just in making the sale, you've got that person's attention; now they will listen. Once that happens, it's time to begin asking them to buy. Sometimes people keep talking after trust in the relationship has already been established and never ask the person to buy their product or service. By the way, while you are talking to the prospective client or customer, you are feeling better and better because you are coming from your "true self," not manipulating or coercing, just communing. You can feel the vibrational difference and so can the other person. That's why they ultimately want to be around you and buy what you have to offer. I read Susan Harrow's book "Sell Yourself without Selling Your Soul." She said, "Have every client feel like a Lover... Have partnerships of passion." My favorite clients are the ones who feel like "Partnerships of Passion" because they are the most fun and most productive. When you approach selling your product or service coming from a place of friendship and service, you tend to attract people who want to have that same experience and it will be much easier to have them buy what you have to offer. Blending all of these skills together will help you enjoy what you're doing while successfully bringing many new clients and customers to your business. Happy Selling! ====================== Susan Carlson is a Personal and Business Coach who helps people connect to and live from their "Spiritual Self." She offers a program for business owners called "Selling From Your Heart" via teleclass, plus teleclasses on various topics, small group coaching, and individual coaching. She can be reached at 941-366-9041 or e-mail her at scarlson18@earthlink.net ====================== YOU'RE INVITED to join Susan Carlson's FREE introductory teleclass on "Selling From Your Heart" on Saturday, February 19, 2005 at 11:00 AM (Eastern time). Email Susan for the conference call number at: scarlson18@earthlink.net (1) Increase your sales... Learn what really makes the difference in reaching your sales goals. (2) Successfully blend your spiritual side with your business side... Allow the spiritual side of who you are to be the leader in all your business choices. (3) Enjoy what you're doing while you successfully bring new clients and customers to your business... Have fun with the process and feel a sense of connection and satisfaction.

SELL YOURSELF WITHOUT SELLING YOUR SOUL

Media Coach Susan Harrow's book "Sell Yourself Without Selling Your Soul" is subtitled: "A Woman's Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit."

Written in a conversational, woman-to-woman style without any sports talk or war tactics, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.

Sell Yourself without Selling Your Soul will teach you:

• To be the message you want to give.
• The formula professional publicists use to create a winning press kit.
• Strategies to master any type of media interview, verbally and psychologically.
• Insider secrets to help you become an overnight expert.
• The do's and don'ts of forming strong lasting bonds with the media.
• Dozens of ways to gain worldwide fame and fortune on your own terms.

Learn more about Susan Harrow and her work

THE SPIRITUAL CINEMA CIRCLE

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If You Love Movies, You Are About to Be Inspired AND Entertained!
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Finally, a service that's unique and deeply needed.

Stephen Simon, Producer of Somewhere in Time and What Dreams May Come, Producer/Director of Indigo said "Before now, hardly anyone got to see the best movies made each year. Now, by joining The Spiritual Cinema Circle, you'll see movies that will warm your heart, expand your mind, and stir your soul...without leaving home."

The Spiritual Cinema Circle is an affordable way to bring hours of inspiring entertainment into your life each month.

It's fast and easy. Here's how it works:

Each month you receive 3-5 features and shorts on DVD. These movies represent the best of spiritual cinema and art. The movies are new films you're unlikely to see anywhere else.

The DVDs are yours to keep. You don't have to return them. In fact, you're encouraged to share them with friends and family, in order to broaden the worldwide Spiritual Cinema community.

The cost of the service is kept deliberately low, so the maximum number of people can participate. If you join now, you pay the new member rate of only $21 per month instead of the regular $29 fee (plus $2.95 shipping and handling; outside USA $5.95).

There's no risk - you may cancel your membership at any time. And remember, you never have to return any of your DVDs, even if you decide to cancel your membership.

Join the Spiritual Cinema Circle Program NOW and enjoy an inspiring experience month after month

Learn more about the Spiritual Cinema Circle

YOUR SPIRITUAL BUSINESS NICHE

Barbara Casey specializes in 3-hour intensive marketing consultations - in person or by phone - in which we:

(1) Identify your target market, using The Law of Attraction

(2) Clarify the business niche where your soul's urge and the needs of the world meet

(3) Create a Core Marketing Message that is crystal-clear and focused on client needs

Just $240... and your session includes a copy of the 102-page niche marketing course "Marketing with a Mission, to help you define and refine your marketing plan.

For more information, call (727) 397-2702 or email newradiance@earthlink.net

Learn more about Barbara Casey's intensive consultations

NEW RADIANCE UPDATES - In its 4th year of publication!
Philosophical and Business Guidance for Lightworker/Entrepreneurs from Barbara Casey, Spiritual Niche Marketing Consultant

We respect your privacy and will never share your email address with anyone.

Barbara Casey/New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 Email: newradiance@earthlink.net

Copyright 2005 New Radiance Corp. Visit www.newradiance.com for more marketing tips and inspiration