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New Radiance Updates Newsletter
November 17, 2004
Vol. 4, No. 5
IN THIS ISSUE:
1. News and Updates
2. The Niche Marketing Crusades
3. Motivational Tips
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~~ NEWS AND UPDATES ~~
Are you a flame... or an ember?
SPECIAL OFFER THROUGH NOVEMBER 30, 2004
Order Barbara Casey's self-study niche marketing
e-course "Marketing with a Mission" for just $39... and
receive a F-R-E-E two hour group coaching session
via teleconference.
When I receive notification from Clickbank of your
"Marketing with a Mission" e-book purchase, I will
email you with the conference call phone number
and a choice of two dates on which to call in. Join us
to see how you can combine your passions and interests
and your talents and skills with specific needs and wants
in the marketplace, in a lucrative, manageable niche.
If you desire to be a flame, not an ember, if you want to
make a real difference in the world by becoming a more
recognized expert in your field, here's the link:
http://www.marketingwithamission.com/MarketingCourse.htm
Radio Publicity via The Internet
HealthyLife.net has openings for program hosts who are
comfortable talking on the phone... also for guests with
expertise in various health-oriented subjects. They are
offering to companies and individuals who wish to promote
their services commercial slots for as little as $10 per spot
with a commitment of at least two weeks. Contact Joe
Eberle at 888-222-8414 or 303-424-3970. The website is:
http://www.healthylife.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ THE NICHE MARKETING CRUSADES ~~
by Barbara Casey
The word niche comes from the French verb "nicher"
- to nest. Webster’s Collegiate Dictionary defines a niche
as "a place, employment or activity for which a person is
best fitted." A business niche, then, is a means of
livelihood involving work for which you are completely
suited, and that you feel "at home" doing.
Many people have such a strong urge to serve, that they
don't feel right leaving anyone out. But if you're a home
business owner, the only way to really stand out from the
crowd is to, well... stand out from the crowd.
And that means identifying what you want to be known
for and determining those people whom you are best
suited to serve.
I am somewhat of a crusader for niche marketing.
A significant portion of my business revolves around this
concept. For example, I offer intensive 3-hour
consultations to help clients focus on a strong business
theme. I wrote a self-study marketing course, "Marketing
with a Mission" to help you create the business of your
dreams in niche that suits you perfectly. My website,
http://www.marketingwithamission.com contains
over 75 resources to help you discover your purpose,
prepare your mindset for success, find your niche, and
master the basics of marketing.
Home business owners owe it to themselves to seriously
consider niche marketing. Here are 8 good reasons why:
1. A niche makes your work more enjoyable.
If you focus on work you love to do for people you enjoy
serving, your work seems like play. Have you found that
there is one aspect of your business that you enjoy so
much that you’re happy to do it for free? That’s the
kind of work you want to center your niche on.
2. A niche builds confidence.
Your niche will be based on your area of expertise. If that
is also the work you love to do, you’ve probably spent a
lot of time and money in educating yourself and in
perfecting your skills. Building a business around a subject
you’ve mastered gives you more confidence when taking
your message to the marketplace. "Sideline" businesses
don’t have the same impact, because they are not where
your strengths lie.
3. A niche makes you credible to prospects.
People are more likely to trust the work of a small business
specialist than a small business generalist. Prospects looking
to purchase a product or service don’t want "okay." They
want the best they can afford. Achieving mastery in a
specific area gives depth and focus to your business. If
you’re a one-person operation, breadth just isn’t believable.
4. A niche helps you become known more quickly.
If you direct your marketing efforts repeatedly to the same
group of people, you will become known more quickly. If
you communicate a clear business focus to this same group,
they are more likely to remember you when they have a
need for your product or service.
5. A niche reduces your marketing costs.
When you "target" your marketing to a specific group, you
no longer have to worry about marketing to the "universe"
through generalized ads. Tailoring your marketing to people
who already have a need for your product or service means
you won’t waste money on marginal prospects. Your cost
per lead is reduced.
6. A niche can increase your income.
People are happy to pay specialists more than they pay
generalists. If you are known as an expert in your field,
you can command higher fees. You will be worth these
higher fees if you can solve a client’s problem more
efficiently, quickly or conveniently than someone with
less mastery.
7. A niche makes you distinctive.
If you’re the only person providing a highly specialized
service, you can say so - loud and clear. Even after
copycats enter your field, you can still advertise that you
are the "original." And because you had a head start,
you may have captured a significant share of the market.
8. A niche turns competitors into referral sources.
Once you decide to specialize in a specific area, you may
eliminate a number of competitors. If your competitors don’t
provide the same service you do, they are more likely to
refer clients who can best be served by your area of
expertise. You can return the favor for those needing
services outside your niche.
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MORE ABOUT "MARKETING WITH A MISSION"
Here's more about the "Marketing with a Mission"
Self-Study Niche Marketing Course for Home
Business Owners who Want to Make a Difference
If the home based business you're running now isn't
the "real one" - the business of your dreams - how do
you maintain your enthusiasm for making it grow and
prosper? How do you justify your business to your soul?
If you can figure out how to transform your business into
the business of your dreams, based on the passion and
purpose of your life, your business is destined for success,
with that kind of positive, uplifting energy behind it.
Here's why...
If business owners love what they're doing, they feel good,
their clients and customers absorb their good energy... and
their business prospers financially (almost as a side effect).
Clients gravitate toward you because it feels so good to be
there.
If lots of business owners build this higher energy in their
businesses, that in turn affects lots more clients and
customers who absorb all this good energy... and the
planet feels like a nicer place to live in.
Imagine yourself owning a business that:
-- feels like home
-- earns a great income
-- makes a difference
-- fulfills your highest calling
The Marketing with a Mission Self-Study
Niche Marketing Course shows you how to:
-- Discover your passion and purpose,
-- Find out what your soul has been training you for all
these years,
-- Translate it into a business niche that suits you perfectly,
-- Target your market (using the Law of Attraction),
-- Focus and position your business for success in the
marketplace,
-- Create a Completely Comfortable Marketing Plan that you
can live with and will be sure to follow.
"Marketing with a Mission" guides you every step of the way.
Learn more at http://www.marketingwithamission.com
~~ MOTIVATIONAL TIPS ~~
If one advances confidently in the direction of his dreams,
and endeavors to live the life which he has imagined, he
will meet with a success unexpected in common hours.
He will put something behind, will pass an invisible
boundary; new, universal, and more liberal laws will begin
to establish themselves around and within him, or the old
laws will be expanded and interpreted in his favor in a
more liberal sense; and he will live with the license of a
higher order of beings.
-- Henry David Thoreau
Until one is committed
there is hesitancy,
the chance to draw back,
always ineffectiveness.
Concerning all acts of initiative
there is one elementary truth,
the ignorance of which kills countless ideas
and splendid plans:
that the moment one definitely commits oneself,
then Providence moves too.
All sorts of things occur to help one
that would never otherwise have occurred.
A whole stream of events issues from the decision,
raising in one's favor all manner
of unforeseen incidents and meetings
and material assistance,
which no man would have dreamt
would have come his way.
-- Johann Wolfgang von Goethe
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Reminder...
SPECIAL OFFER THROUGH NOVEMBER 30, 2004
Order Barbara Casey's self-study niche marketing
course "Marketing with a Mission" for just $39... and
receive a free 2-hour group coaching session via
teleconference.
http://www.marketingwithamission.com/MarketingCourse.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a niche marketing consultant for
lightworkers. Her specialty is intensive 3-hour Focus
Consultations that show you the truth of your mission
and the direction of your marketing.
Now offering a 90-minute "Re-Focus Consultation" by
phone for just $99. What is your passion... and what do
people need most right now?
To reserve your time slot, please call (727) 397-2702
Email: mailto:newradiance@earthlink.net
http://www.newradiance.com/barbaracasey.htm
We respect your privacy and will never share your
email address with anyone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp
New Radiance
