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New Radiance Updates Newsletter
October 18, 2004
Vol. 4, No. 4
IN THIS ISSUE:
1. News and Updates
2. The Marketing High Road
3. Marketing Book Review
4. For Women Business Owners
5. Take Courses, Teach Courses at Holistic Village
6. Motivational Tips
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~~ NEWS AND UPDATES ~~
** Soul Ministry Action Groups are being postponed
until the new year, while I focus on shorter classes
and helping lightworkers refocus their businesses.
** Barb Casey's New "ReFocus Consultation"
In addition to my normal 3-hour Intensive Focus
Consultation, I am now offering a 90-minute
"ReFocus Consultation," to help you pivot your
business and marketing focus so you are seen as
offering an essential service in today's "hunker
down" atmosphere.
This new 90-minute Refocus Consultation is just $99
and is conducted by phone. Reserve your time slot by
calling: (727) 397-2702 or email:
mailto:newradiance@earthlink.net
~~ THE MARKETING HIGH ROAD ~~
During October and November, I'll be focusing on
re-focusing -- on helping you repackage and refocus
your business services and your marketing message
while we get through the post-hurricane doldrums and
the rather frantic election energies.
The business sections of the daily papers have already
begun running rather gloomy headlines about the
economy and, while I believe we can rise above mass
consciousness, we also have to be aware of our clients'
and prospects' special needs during this time.
For example, normally I offer a 3-hour consultation in
which we revitalize your business focus so that your
marketing plan has a definite audience and desired result.
If you already have a pretty good idea of your niche and
your target market, but just need to adjust your marketing
for an uncertain economy, I am now offering a 90-minute
"Refocus Consultation" to help you repackage your
services and revise your marketing message for the times.
This is an example of repackaging my services to meet the
needs of lightworkers whose own businesses may be
a bit sluggish right now. For just $99, you can inject new
life into your business and reposition yourself as a relevant
and essential service for your prospective clients.
You could try a similar approach for your own business.
A few days ago, I participated in a teleclass with one of
my marketing heroes, Marcia Yudkin. Her topic was on
pricing your products and services, and her presentation
offered some very practical advice. She made the point
that if your prices are too low, you become invisible as a
vendor-to-be-taken-seriously. Even in a wobbly economy.
On the other hand, if you raise your prices, everything
about you and your business must look like it contains
that degree of value. No home-made ads and brochures,
for instance, if you're not a desktop publishing expert.
In the Q & A session, I asked Marcia if she had any ideas
for Florida business owners who are experiencing the
effects of a post-hurricane economy. She said that,
rather than lowering prices to keep business going, it
would be public-spirited to offer different options for clients
to pay for your services. Offering to delay payments or to
spread payments out over a longer period would keep your
fee structure from being eroded but at the same time would
help people whose finances have taken a hit.
Another repackaging option is the "Small, Medium, Large"
approach. If you're a coach, you could offer shorter sessions,
pro-rated at your usual fee, as a starter package. "Medium"
could be your typical coaching package, and "Large" might
be an intensive package of weekly or twice-weekly full
length sessions, plus unlimited emails, for people who want
to move quickly and have the funds to do so.
The September 20th "Special Edition" of New Radiance
Updates contained an article called, "Re-focus Your
Marketing for an Uncertain Economy," in which I used
Maslow's Hierarchy of Needs as a tool for refocusing
your business. If you missed it, here's the link:
http://www.newradiance.com/Vol4,SpecialEdition-Sept20,2004.htm
My experience is that most lightworker/entrepreneurs are
so service-oriented, they don't like to leave anyone out.
Unfortunately, this makes it difficult to implement a strong,
tightly focused marketing plan. If you don't have the
marketing budget of Coca-Cola or General Motors, focus
is essential.
I've been hearing about some business owners cutting
back or eliminating their advertising to "save money." Of
course, what they are really doing is making themselves
invisible at a time when people need them the most. Now,
more than ever, you'll want to stay in the forefront,
providing a practical solution for someone's problems.
And be an evangelist for your business offerings. If you
really believe that your work is special, say so! People
will catch the energy of your message.
Finally, it always helps to continue doing those things
that keep you balanced and able to stay in higher states
of consciousness, even when the world around you feels
like a tempest... or a hurricane. You know the drill...
meditation, prayer, inspirational reading, massage therapy,
energy work, inner healing, staying fit, eating well, getting
lots of rest. Good self-care is essential for people who are
in business to make a difference, especially if we want
to be seen as "practicing what we preach."
I call this "Taking the Marketing High Road." Staying
healthy, positive, focused and in a higher place of
consciousness while, at the same time, giving people
what they want and need. In other words, a marketing
plan you can love.
(c) Copyright 2004 Barbara Casey
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If you would like to schedule a 90-minute "Refocus
Consultation" or the full-tilt 3-hour Intensive Focus
Consultation, phone: (727) 397-2702 or email me:
mailto:newradiance@earthlink.net
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~~ MARKETING BOOK REVIEW ~~
"How to Make More Money and Help More People
in Your Alternative Health Business" by Stephen Keighery
and Michael Pang.
This is a new e-book from the folks at Alternative Health
Marketing. It's a basic marketing primer for body-mind-spirit
professionals and begins with a chapter called "Why
Alternative Health Businesses Struggle and How You Can
Overcome This." The book also discusses your Unique
Selling Proposition - how to identify what sets you apart
from others in your business - and shows you what to do
and NOT do for effective advertising results.
I especially liked the chapter called "The Seven Common
Pitfalls of Advertising and How to Avoid Them." It is still
amazing to me that many business owners prefer to see
more graphics than text in their ads. A high quality picture
of a product might be worth a thousand words, but it can't
tell you the benefits you'll receive when you buy it. Words
are necessary to tell the story.
There's also a good explanation of how direct mail works
and when to use it... plus a worksheet for figuring out the
lifetime value of your customers. This is helpful when you're
setting a marketing budget and wonder how much is too
much to spend on advertising.
For a limited time, Alternative Health Marketing is offering
a free, 7-part Alternative Health Business Course to help
you increase your client base. Here's the link:
http://www.autopilotriches.com/app/aftrack.asp?afid=175059
~~ FOR WOMEN BUSINESS OWNERS ~~
Cheryl Lynch Simpson is offering - at no charge - a new
e-book called "10-Minute Stress Zappers for Women
Service Business Owners."
Each Stress Zapper is like a mini coaching session
which you conduct for yourself, with short exercises
to make you think about what's going on in your life
that is causing you stress... plus steps you can take to
achieve and maintain balance.
To get your e-book, visit Cheryl's website:
http://www.coachingsolutionsforwomen.com and
click on the "Free Ebook" tab. Cheryl will email you
the link for the Stress Zappers book.
~~ TAKE COURSES, TEACH COURSES ~~
I was revisiting the Holistic Village website a few days
ago and noticed that they are accepting e-courses from
teachers. If you'd like to take classes or are looking for
a venue to teach classes, here's the info I received from
Jan at Holistic Village:
If you are someone who is just exploring holistic living
or if you are a seasoned traveler, Holistic Village is for
you. In this one place, beyond physical or cultural
boundaries, we are coming together to form a new,
interactive global community. It's a compassionate and
caring place where we can meet one another, learn
together, assist each other along the way and even grow
our holistic businesses. http://www.holisticvillage.org
At Holistic Village University you may take online courses
(both free and tuition-based) in the areas of: Natural
Health, Spirituality, Relationships, Earth, Conscious Living,
Food & Cooking, Social Awareness and The Arts. If you
are interested in teaching an online course of your own
creation at Holistic Village University, we invite you to
submit a proposal to do so. Contact us at:
mailto:teach@holisticvillage.org.
~~ MOTIVATIONAL TIPS ~~
Ability is what you're capable of doing. Motivation
determines what you do. Attitude determines how
well you do it.
-- Lou Holtz
If you don't find God in the next person you meet,
it is a waste of time looking for him further.
-- Mahatma Gandhi
Resentment is like taking poison and waiting for
the other man to die.
-- Malachy McCourt
There are two rules on the spiritual path: Begin
and Continue.
-- Sufi Expression
It is inevitable that some defeat will enter even the
most victorious life. The human spirit is never finished
when it is defeated... it is finished when it surrenders.
-- Ben Stein
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Please forward this newsletter to anyone who
might benefit from its message. Thank you!
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HAPPY MARKETING!
Barbara Casey
==============================
Barbara Casey is a marketing consultant for lightworkers.
Her specialty is intensive 3-hour Focus Consultations that
show you the truth of your mission and the direction of
your marketing.
Now offering a 90-minute "Re-Focus Consultation" by
phone for just $99. What is your passion... and what do
people need most right now? Marry the two, market your
products and services to the right audience, create
pricing packages and payment options that people can
handle... and you'll ride more smoothly over the bumps
and blips in the economy.
To reserve your time slot, please call (727) 397-2702
Email: mailto:newradiance@earthlink.net
http://www.newradiance.com/barbaracasey.htm
==============================
We respect your privacy and will never share your
email address with anyone.
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New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp
