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New Radiance Updates
Vol 4, No 12 - August 16, 2005
- Summer Issue
Spiritual Marketing Guidance to Promote
Your Vision in the Marketplace from
Barbara Casey, Business Vision Coach
In This Issue:
- On the Skinny Branch by Barbara Casey
- Review: The Radio Publicity Manual
- Getting Booked on Oprah
- Purposeful Partnering
- Business Vision Coaching
~ On the Skinny Branch ~ by Barbara Casey
In September 2005 New Radiance Updates will enter its 5th year of
publication... and I'd like to take this opportunity to thank you
for subscribing to this newsletter.
Over the years, the tone and content of New Radiance Updates has
revised and evolved as my own understanding of my work has revised
and evolved. We're no longer in a time of static, traditional
business operations. As soon as we think we "get" what our business
is really about, doors close, doors open... and we reach a new level
in the game.
So how do we keep our business viable with all these changes going
on?
As we evolve in consciousness, and as our skill levels increase, we
become more particular about how we want to do business - and with
whom. Our fee structure might rise, with our "target market"
adjusting accordingly.
Then, too, we might want to focus more deeply on our soul's urging,
rather than settle for work that feels stale and old-hat, or that
just doesn't make our heart sing, no matter what.
As we get more selective about what we want to do, we may realize
that what we actually need is a business niche. We've discovered
that "serving humanity" is a bit too broad-based and, besides, we
find we're attracted vibrationally more to some people than to
others.
So what do we do next?
One of my clients is a very talented writer who discovered the
Emotional Freedom Technique a year or two ago, and got such good
personal results from it, she took the course and hung out her
shingle as an EFT practitioner herself. After a few months of
offering help with a wide range of issues - including improving your
golf game - she found that people were not beating a path to her
door, no matter how excellent a service she provided.
Here's what happened in just one phone coaching session.
It became super-evident that golf was not her passion and that,
while helping people heal a variety of issues was satisfying, her
real passion lay in helping women with "missing mother syndrome" -
the daughters who were abandoned by their mothers, either physically
or emotionally, when they were young children.
And a new niche was born.
You have only to visit my client's website to see how much she cares
about helping women heal from the long term effects of early mother
loss. This is a very specific niche with millions of potential
clients - and it works.
Check it out for yourself at
www.missingmother.com.
My own work has evolved over the years, too, into a narrower and
more refined niche. As I worked with individuals the Universe
delivered to me as clients, I couldn't help but notice a definite
trend in our sessions toward a higher vision than the client thought
was possible for their business. The nature of my clientele sifted
toward spiritual authors, teachers and wayshowers with a clear
message to impart.
And a niche was clarified.
I discovered that I most enjoy researching and sharing resources for
this audience. I'm always on the lookout for articles, teleclasses
and books for authors, speakers and teachers, particularly those
whose mission is raising consciousness and speaking Truth.
And my job is to help them bring their message and vision to the
marketplace.
A coach I worked with last year called me a "vision pusher."
Sometimes we could all use a little nudge to move us out of our
comfort zone and on to the skinny branch.
Need a vision pushed along? Call me. (727) 397-2702.
Or click here to
learn more about Business Vision Coaching
~ Review: The Radio Publicity Manual ~
I purchased and read Alex Carroll's Radio Publicity Manual last week
and found it to be an excellent primer on how to get free publicity
through radio interviews.
Alex has refined a methodology which has landed him over 1,200
interviews on larger market radio stations and helped him sell over
$1,500,000 worth of his book on how to beat unfair speeding tickets.
He got so good at getting on the radio, he is now regarded as one of
the leading marketing experts on radio publicity.
In the manual he tells you what to include in your press kit, the
best time of day to pitch producers and hosts, how to take charge of
your interview, how to handle in-studio interviews versus phone
interviews... and much more. If you upgrade from the $39 manual, you
can get a database of the top 1,364 radio shows, sorted into
categories with contact information.
It's worth checking out... and when you visit Alex' website, you can
sign up to receive a free list of the top 20 nationally syndicated
talk radio shows.
Click here to
learn more about The Radio Publicity Manual
~ Getting Booked on Oprah ~
Learn the strategies that top publicists use to consistently get
their clients on the Oprah Show. Many people who have appeared on
Oprah have seen their businesses boom, become millionaires or
best-selling authors - sometimes overnight.
These techniques can be used for landing spots on any major TV
shows, if you have access to producer names and phone numbers.
This is on my "to order before the end of the year" list.
Learn more about The Ultimate Guide to Getting Booked on Oprah
~ Purposeful Partnering ~
Linda Miller and Diana Kennedy are organizing a new unique
Purposeful Partnering Program, which will include business owners
who are interested in forming joint ventures and alliances to
support one another in promoting their businesses using the Law of
Attraction and other spiritual principles. The initial program is
free and consists of a 3 week Yahoo Group/Class where each
participant will provide a profile on their business which will be
sent to the other spiritual business owners. All businesses
participating will have similar target markets.
Each business owner will agree to help promote the other members.
For example, Diana will put up a page on her site with the 30
businesses, their site descriptions, a link, etc. I have posted
information and a link on my website and in this ezine. It's a
great concept and worth looking into. Contact Linda Miller to
inquire about joining the next group: 269-685-7024 or email: linda@allowprosperity.com.
Click here to learn more about Purposeful Partnering:
http://www.purposefulpartneringblog.com
~ Business Vision Coaching ~
Sharpen your business vision into a powerful niche so you stand out
in the crowded self-help and inspiration markets.
1. Business Vision Coaching: Amp up your business vision and
message for greater impact.
2. Target Market Coaching: Clarify your audience and niche to become
a recognized authority in your field.
3. Personal Brand Coaching: Dr. Ruth and The E-Zine Queen are
identifiable personal brands. What are you known for?
Read more about Barbara Casey's coaching services:
www.newradiance.com/barbaracasey.htm
NEW RADIANCE UPDATES - Completing 4 years of publication!
Spiritual marketing news and updates from Barbara Casey, Business
Vision Coach and Niche Marketing Crusader.
We respect your privacy and will never share your email address with
anyone.
Barbara Casey/New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 mailto:newradiance@earthlink.net
Copyright 2005 New Radiance Corp.
