Inspired Marketing Ideas for Small Business Owners
Dream Bigger! Reach Higher!
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Now in our 3rd year of publication. View past issues at
http://www.newradiance.com/newsletterarchives.htm
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Does your website earn its keep?
Make extra money from your website offering
inspirational and motivational products and services
your website visitors will love --
Deepak Chopra, natural health, unique gifts,
wealth-building, personal development, creativity,
uplifting posters, books, courses, software --
Get all the details at:
http://www.inspirational-affiliates.com
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IN THIS ISSUE:
1. Revive Your Business with Niche Marketing
2. Affiliate Program Updates
3. NewRadiance.com Updates
4. Inspirational & Motivational Tips
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~~ REVIVE YOUR BUSINESS WITH NICHE MARKETING ~~
What's a Niche?
The word "niche" comes from the French verb nicher
"to nest." Webster’s Collegiate Dictionary defines a niche
as "a place, employment or activity for which a person is
best fitted." A business niche, then, is a commercial means
of livelihood involving work for which you are completely
suited, and that you feel "at home" doing. Finding the right
niche allows you to "live your real life" doing work you
love.
Why don't more businesses niche?
Creating a niche requires you to narrow your
business focus.
Unless you're by nature a highly focused person,
you've probably looked into a number of different ways
to earn a living as an independent business owner. You
can see the possibilities in quite a few of these business
opportunities and hesitate to give up the chance of making
extra income. But... what do you call yourself on your
business card?
A niche helps you simplify your business.
Some people think a niche might be boring.
Limiting your business to one thing doesn't sound too
exciting. You have varied interests, talents and skills
and you want to engage in them, but having a business
niche sounds like you'll be doing the same thing day in
and day out. That's why creating the right niche is
important.
Your ideal niche will make use of your skills and
talents in an occupation for which you have a passion.
A niche requires tough choices.
Committing yourself to becoming known for one thing
means letting other business go. You may have sidelines
you've been nurturing or clients who fall outside your
niche. You might even have to change your business
name so it stands for the "one thing" for which you've
chosen to become known.
Taking a stand takes courage.
How Can a Niche Help My Business?
1. A niche makes your work more enjoyable.
If you focus on work you love to do for people you enjoy
serving, your work seems like play. Have you found that
there is one aspect of your business that you enjoy so
much that you're happy to do it for free? That's the kind
of work you want to center your niche on.
2. A niche builds confidence.
Your niche will be based on your area of expertise. If
that is also the work you love to do, you've probably spent
a lot of time and money in educating yourself and in
perfecting your skills. Building a business around a subject
you've mastered gives you more confidence when taking
your message to the marketplace. "Sideline" businesses
don't have the same impact, because they are not where
your strengths lie.
3. A niche makes you credible to prospects.
People are more likely to trust the work of a small
business specialist than a small business generalist.
Prospects looking to purchase a product or service don't
want "okay." They want the best they can afford.
Achieving mastery in a specific area gives depth and
focus to your business. If you're a one-person operation,
breadth just isn't believable.
4. A niche helps you become known more quickly.
If you direct your marketing efforts repeatedly to the
same group of people, you will become known more
quickly. If you communicate a clear business focus to
this same group, they are more likely to remember you
when they have a need for your product or service.
5. A niche can reduce your marketing costs.
When you "target" your marketing to a specific group,
you no longer have to worry about marketing to the
"universe" through generalized ads. Tailoring your
marketing to people who already have a need for your
product or service means you won't waste money on
marginal prospects. Your cost per lead is reduced.
6. A niche can increase your income.
People are happy to pay specialists more than they
pay generalists. If you are known as an expert in your
field, you can command higher fees. You will be
worth these higher fees if you can solve a client's
problem more efficiently, quickly or conveniently than
someone with less mastery.
7. A niche makes you distinctive.
If you're the only person providing a highly specialized
service, you can say so -- loud and clear. Even after
copycats enter your field, you can still advertise that
you are the "original." And because you had a head
start, you may have captured a significant share of the
market.
8. A niche turns competitors into referral sources.
Once you decide to specialize in a specific area, you
may eliminate a number of competitors. If your
competitors don't provide the same service you do,
they are more likely to refer clients who can best be
served by your area of expertise. You can return the
favor for those needing services outside your niche.
9. Your ideal niche "feels like home."
A successful business needs a clear purpose or sense
of mission that makes it unique. In a small business,
it makes sense for the owner's life mission to form the
backbone of the business. Thus, business and personal life
are integrated into one whole, creating a perfect fit
between them. Fleshing out a niche around your mission
puts a solid body on the business and gives meaning to
the messages you communicate to the marketplace.
What Makes a Niche Work?
-- You need to be clear about your business purpose.
-- You need to create a focus for your business that
tells prospects what you stand for.
-- You need to pinpoint, or target, your clientele.
-- You need a business name describing your focus.
-- You need to communicate your uniqueness to
prospects and clients in a way that sticks in their minds.
How Do I Find My Ideal Niche?
If you don't have a lot of time for research, the quickest
way to find the niche that suits you best is to get a copy
of the 102-page step-by-step manual "Marketing with a
Mission."
Part I, "Living Your Real Life," helps you discover your
life purpose -- a meaningful, logical foundation on which
to build your business.
Part II combines marketing theory and personal
"fill-in-the-blanks" charts to help you describe on paper
the ideal business niche compatible with your purpose.
In Part III, packed with ideas, examples and practical
how-to's, you create a marketing plan that is easy to
implement and follow, so that you systematically increase
your client base and your sales.
You can learn more about "Marketing with a Mission" at
http://www.marketingwithamission.com
~~ AFFILIATE PROGRAM UPDATES ~~
Here are exciting new inspirational and motivational
products and services added to the Affiliate Program
Directory at Inspirational Affiliates.
Find out how you can add a link or banner for these
products and services to your own website... and
make money when your visitors click through and
purchase these unique products. For details, visit:
http://www.inspirational-affiliates.com
1. American Red Cross First Aid Emergency Kits
Protect the people you love and support the Red Cross.
http://elovak.com/clk/kanashinyaganairagyu
2. Now-Zen
Zen alarm clocks and fountains, chimes, tea sets,
spirit tools and gifts. They're beautiful.
http://www.now-zen.com/cgi-bin/aff?nzap324
3. "The Amazing Formula that Sells Products Like Crazy"
by Marlon Sanders. I just ordered this program for
myself. Pages and pages of testimonials from customers
who used the information to move their business forward
faster. I'll review it next month.
http://www.amazingformula.com/cgi-bin/t.cgi/268219
4. "The Power Pause" by John Harricharan
In just 3 minutes and 3 simple steps, you could change
the way your business and life work. Lots of testimonials
for this one, too.
http://www.powerpause.com/?187400
5. Motivation Posters
Motivation posters strengthen self-esteem and enhance
attitude and performance. Over 100 original designs.
http://www.automateyourwebsite.com/app/aftrack.asp?afid=99511
6. OneShare
OneShare.com allows anyone to purchase a custom framed
share of stock in his or her favorite company.
Disney, Microsoft, Harley Davidson, Coke, Apple, and
the WWF are just some of the companies from which you
can purchase just one share for yourself or as a gift.
http://www.qksrv.net/click-1303053-5338946
7. Gaiam
Choose from over 4000 natural lifestyle products at
Gaiam.com. Feng Shui, organic products, Yoga, natural
healing, aromatherapy, natural home and garden and more.
http://click.linksynergy.com/fs-bin/click?id=2PJ9VIzjkVw&offerid=30409.10000001&type=3&subid=0
8. The Prosperity Place
Learn what you need to do, both inside and out, to
remove your financial blocks, fear of success and
whatever else is keeping you from the wealth you deserve.
http://www.prosperityplace.com/c/a/c.cgi?id=ia369
9. "Rich Dad, Poor Dad"
What the rich teach their kids about money that
the poor and middle class do not. Learn how to have
your money work for you and why you don't need to
earn a high income to be rich.
http://www.myaffiliateprogram.com/u/connect/b.asp?id=8364
~~ NEWRADIANCE.COM UPDATES ~~
(1) The Power of Intuition by Dr. Judith Orloff
I have just posted an inspiring article "The Power
of Intuition" by Judith Orloff, MD. Dr. Orloff is a
board certified psychiatrist and a practicing
intuitive. Her article provides a glimpse into her
memoir "Second Sight" which is a compelling portrayal
of her journey, struggles, and the triumphs she faced
in opening up to her intuition... especially as it
related to her work as a psychiatrist.
Many of us are dealing with these same issues --
whether to "advertise" our intuitive abilities as
part of our business offerings, ignore them altogether,
or use them quietly in our daily business lives.
At one time, I had reserved the website URL
"marketingmystic.com, but chose not to advertise the
intuitive component of my work. Now I just let the
guidance flow through -- or jump out -- in my
consultations with marketing clients, without making
a big deal about it. How do you handle intuition in
your own business?
Here's the link for this special article:
http://www.newradiance.com/powerofintuition.htm
(2) New Radiance book reviewer Brenda Dupas, MLS
has just sent in her reviews for a new book,
"Seeds for the Soul" and a video on reincarnation,
"In Another Life: Reincarnation in America."
To read the reviews, please visit our Book Reviews page
at http://www.newradiance.com/newradiancereviews.htm
~~ INSPIRATIONAL & MOTIVATIONAL TIPS ~~
"Concentrate: put all your eggs in one basket,
and watch that basket." -- Andrew Carnegie
"Life isn't about finding yourself. Life is about
creating yourself." -- George Bernard Shaw
"Those who hold big dreams with integrity attract
others who catch the vision." -- Eva
"Success means getting your "but" out of the way!"
-- Author Unknown
"Happiness isn't a crop that you harvest when your dreams
come true... it's more like the fertilizer, that only makes
them come true faster." -- The Universe (Mike Dooley)
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2003 New Radiance Corp.
