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New Radiance Updates Newsletter
November 5, 2003
Vol. 3, No. 5
New Radiance Updates Newsletter
Vol. 3, No. 5 / November 5, 2003
Inspired Marketing Ideas for Small Business Owners
Delivered by E-mail Twice Monthly
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Now in our 3rd year of publication. View past issues at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To succeed in business, you've got to do two things:
raise your personal energy and raise the energy of your
business. The one drives the other. For tips and tools
to increase the vitality of your business, please visit
http://www.newradiance.com/inspiredmarketingideas.htm
Dear AOL Subscribers:
If you're upgrading to AOL 9.0 and wish to continue
receiving the New Radiance Updates Newsletter,
please add this email address to your address book:
newradiance@topica.email-publisher.com
(AOL 9.0 has very aggressive you-know-what filters.)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
1. The Dharma of Good Business
2. Marketing Yourself on the Radio
3. Affiliate Program Updates
4. Motivational Tips
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~~ THE DHARMA OF GOOD BUSINESS ~~
A group I belong to had an interesting discussion the other
night on "Dharma." I couldn't believe how many different
dictionary definitions we all came up with. I, myself,
checked three sources looking for guidance on a word
whose meaning I didn't yet understand.
In a nutshell, I discovered that "dharma" represents the
principles on which the universe functions -- the natural
laws that govern all of life, including yours and mine.
Dharma was also defined as "right behavior," as
outlined in religious or moral paths such as Buddhism
and Hinduism.
It stands to reason that "right behavior" must ultimately
follow the Universal Laws of life. Even the antics of our
own free will cannot alter natural law.
In business, for example, the dishonest marketer has
to work twice as hard because he literally repels repeat
customers. The Law of Cause and Effect sees to that.
The business owner who feels strongly about the
worth of his products and who desires to serve to the
highest of his capability - and can communicate this -
will attract customers who are likely to remain loyal
over time. His higher-placed intentions are more likely
to bring to him a higher quality of clients, according to
the Law of Attraction.
The Law of Correspondence is the one that describes
best how individual and cosmic dharma work. Each
component within a system retains its own characteristics
and also takes on the characteristics of the system as a
total sum of its parts, says the Law.
Each one of us has our own "beingness" or essence,
which determines our consciousness. Our personal
consciousness determines the nature of our dealings
with customers, and the development of our business
success. But we are each also connected with
everything that exists. Physics has proved this by now,
surely. So, what occurs elsewhere affects us... and
what we do affects everything else.
Knowing that everything you do affects everything else
in the universe, how would you choose to conduct your
business? What additional level of responsibility does this
place on you to: (a) make sure your products are the
highest quality; (b) provide consistently impeccable
service; (c) reach all the people who need you?
If each of us were to make a conscious choice to enrich
the world with every business transaction, imagine the
positive effect this would have - not only on our customers -
but on all of creation.
Millions of us have agreed (at some level) to do just this -
to enrich the world. And our business is the vehicle
through which we've chosen to reach people. It behooves
us, then, to become as knowledgeable as we can about
marketing - about effectively communicating with the
people we desire to help.
There are many high quality tools from which to learn good
marketing principles and ideas. I have assembled over 80
pages of them on my website http://www.newradiance.com.
I figure we're all on Team Universe. As we become more
familiar with the rules of the game, our lives and work
become more meaningful and enjoyable. And our "right
behavior" -- getting in step with our dharma -- puts us on
the scoreboards of both Profit and Enlightenment.
Go Team!
~~ MARKETING YOURSELF ON THE RADIO ~~
There are a couple of ways to market your products and
services through radio programs. The first is to find a show
that serves the same target audience as your own, and
arrange to become a guest expert on the show. You're
not usually paid for this appearance, but you don't pay
money for the exposure, either.
The second method is to sponsor a program. Your ad
spots will air with a frequency negotiated in your
advertising contract. Advertising packages on radio
shows often include an on-air interview. If you have a
good speaking voice and extemporaneous speaking
skills, this could provide you with great exposure in your
market area.
Here are three radio shows you might wish to research
further:
(1) Deborah Ray hosts "The Deborah Ray Show," a radio
talk program addressing health and nutrition issues. Based
out of Tampa, Fla, the show is currently broadcast on 75
radio stations across the United States. For advertising
rates and info, phone (727) 572-0400. Send your press
release or submit a topic idea to The Deborah Ray Show,
PO Box 17522, Clearwater, FL 33762 or fax (727) 572-0411.
(2) SpiritTalk Radio with Phoenix broadcasts throughout
South Florida, including Dade, Broward, the Palm Beaches,
Ft. Myers and the Keys. This is South Florida’s fastest
growing spiritual empowerment radio show, airing Wednesdays
from 4 - 5 PM on WAXY 790 AM. SpiritTalk Radio offers
comprehensive advertising and marketing for your spiritual
and personal empowerment organization, products, services
and events. For rates and information, send an email to
mailto:Phoenix@SpiritTalkRadio.com
(3) The Mind, Body and Soul Network broadcasts nationally
live on the Internet Monday, Tuesday and Wednesday
evenings at 8:00 PM (EST). Each evening features a guest
- authors, scientists, doctors, historians, clergy, teachers and
others who share their information and views on a subject
touching on some aspect of Mind, Body or Soul. See the past
and upcoming show schedules and listen in at
http://www.mbsnetwork.com. To discuss a possible one-hour
guest appearance on the show, email
mailto:hawk@mbsnetwork.com.
Here are a few radio resources for your marketing plan:
Did you know that American radio stations need more than
10,000 guests per day? Alex Carroll is a highly regarded
expert on how to get radio publicity for your products and
services -- without paying for radio advertising. His e-book
"Radio Publicity Manual" includes a database of 1,206
primetime talk shows. Visit his website, and even if you
don't purchase the manual, fill in the pop-up box to receive
by email the top 20 nationally syndicated radio talk shows
with names, addresses and phone numbers. Here's the link:
http://www.webmarketingmagic.com/
app/aftrack.asp?afid=76636
"Radio-TV Interview Report" is the magazine producers
read to find guests for their radio and television shows. You
can advertise in the magazine to make yourself known to
producers. For info, visit http://www.rtir.com
"Get Slightly Famous" is a new book by Steven Van Yoder
that shows you how to become a celebrity in your field and
attract more business with less effort. Here's the link for info:
http://www.profcs.com/app/aftrack.asp?AFID=91059
~~ AFFILIATE PROGRAM UPDATES ~~
Today's Affiliate Program "Fact or Myth?"
The resource box of an article is a great way to promote an
affiliate program. Fact or Myth?
FACT! Providing informative newsletter or e-zine articles
is an appreciated service AND a great way to promote an
affiliate program. If people like the article, curiosity often
leads them to click in the resource box to learn more. The
resource box, found at the end of an article, contains
information about the article author and their web products.
Be sure to include your affiliate link in the resource box
so you can earn commission on sales resulting from a
click through.
(This affiliate program tidbit was brought your way by
http://www.selfhealingexpressions.com, provider of
self-paced holistic email courses. By including an affiliate
link on your website to Self-Healing Expressions, you
create another source of revenue for your online business.
Visit http://www.selfhealingexpressions.com for more
details.)
Here are the most recent additions to the Inspirational
Affiliates directory, your one-stop source of inspirational
and motivational products with affiliate programs. Help
people improve their lives and create a monthly income
for yourself, too, by featuring these products and services
on your website. For more information, please visit:
http://www.inspirational-affiliates.com
(1) Mastery TV
World class programming with top authors, speakers
and teachers available 24/7 via the Internet. It is
currently in pre-launch and getting a lot of attention.
http://www.masterytv.biz/newradiance
(2) Hawaii Dolphin Retreat, Susan Castle's Essence
Method and Creating Your Heart's Vision Kit.
http://www.relax-online.com/cgi-bin/af/b.cgi/1161
(3) The Big List of Online Malls
List of over 250 online malls to submit your products to.
http://hop.clickbank.net/?nrebooks/biglist
(4) The Behavior Store
Positive parenting products.
http://www.qksrv.net/click-1303053-10298425
(5) Tree Givers
Give the gift of a living tree planted in the name of a
loved one... or as a gift.
http://www.qksrv.net/click-1303053-890757
(6) Garden Plum
Unique Gifts to Celebrate Womanhood.
http://www.gardenplum.com/Merchant2/
merchant.mvc?Screen=SFNT&Store_Code
=GPE&Affiliate=newradiance
(7) The Power Performance Program
(often called America's system for success).
http://www.motivational-inspirational-corner.com/
store/category.cfm?category=1&aff=93812
(8) Art.com for Prints, Posters and Custom Framing
http://click.linksynergy.com/fs-bin/click?id=
PNp8umg8AZk&offerid=44283.10000143&type=4&subid=0
(9) Jami Lin's Fulfilling Your Heart's Content with
Feng Shui
http://216.218.182.193/JL/index.html?nrfs
~~ MOTIVATIONAL TIPS ~~
"You are the center of your universe. Today is all about
you." -- Eva
"Most of the important things in the world have been
accomplished by people who have kept on trying when
there seemed to be no help at all." -- Dale Carnegie
"People often say that motivation doesn't last. Well,
neither does bathing; that's why we recommend it
daily." -- Author Unknown
"Fantasies are more than substitutes for unpleasant
reality; they are also dress rehearsals, plans. All acts
performed in the world begin in the imagination."
-- Barbara Grizzuti Harrison
"A man is a success if he gets up in the morning and
goes to bed at night and in between does what he
wants to do." -- Bob Dylan
HAPPY MARKETING!
Barbara Casey
Barbara Casey is author of "Marketing with a Mission"
and the host of three websites that inspire small business
owners to dream bigger and reach higher.
http://www.newradiance.com
http://www.marketingwithamission.com
http://www.inspirational-affiliates.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a twice-monthly
newsletter written by Barbara Casey and
sponsored by New Radiance Corp.
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2003 New Radiance Corp.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Thanks!
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