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New Radiance Updates Newsletter
June 18, 2004
Vol. 3, No. 19
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Looking for ways to increase your website revenue?
Consider promoting inspirational and motivational books,
products and services... and receiving referral fees.
Details at: http://www.inspirational-affiliates.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IN THIS ISSUE:
1. In Business to Raise Consciousness
2. Affiliate Program Updates
3. Motivational Tips
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~~ IN BUSINESS TO RAISE CONSCIOUSNESS ~~
"To become more conscious is the greatest gift anyone can
give to the world." -- David R. Hawkins, MD, PhD
We have Dr. David Hawkins to thank for making the world
of business more of a sure thing.
Dr. Hawkins and his researchers spent decades calibrating
the consciousness levels of people, events, books,
emotions, attitudes and more on a logarithmic scale of
1 to 1,000. He conducted his tests in multiple double blind
studies over many years using applied kinesiology (muscle
testing) as the testing procedure.
And we can use Dr. Hawkins' findings to enrich the power
of our advertising by understanding how the energy level
of our business attracts people or turns them off entirely.
We can also now be more aware of the consciousness
levels at which we operate our business marketing, and
aim for the higher, even though marketing at the lower
levels may be more common... and easier.
Dr Hawkins' "Map of Human Consciousness" is laid out in
his book "Power vs. Force: The Hidden Determinants of
Human Behavior." He describes the evolution of
consciousness from the very low end of "shame" (which
calibrates at an energy level of 20), to the highest recorded
level of "enlightenment" (between 700 - 1,000).
The current level of humankind in general is in the low 200
range - at "courage."
Here's a brief outline of the levels of consciousness at
which we might function as business owners.
Many businesses operate from a "fear" level of
consciousness, including the pharmaceutical industry and
much of the news media. Fear pulls people into its orbit
and a type of feeding frenzy takes place, escalating the
awareness of fear and anxiety to new levels. Of course,
the same businesses also have the magic solution to
temporarily reduce awareness of the fear. On David
Hawkins' consciousness scale, fear is a "100."
The energy level of desire is a bit higher - at 125 - and
we see business manifestations in get-rich-quick
schemes, diet companies, the illegal drugs market, plus
the cosmetics and fashion industry. Here we want to
make sure our advertising is not pandering to addiction
and greed, even if we're promoting weight loss and
financial empowerment programs.
Constructive anger can motivate businesses and
organizations to promote positive change in the world,
but at a consciousness level of 150, anger is more likely
to be played out in aggressive, confronting ways rather
than collaboration. Consider the religious right, the anti-
abortion lobby and even some environmental groups.
If our advertising is anti-anything, we're operating at a
lower level of consciousness than is helpful.
Courage, as a level of consciousness for a business
operation, puts us in a whole new ballgame. With a
consciousness of courage (200), we are willing to try
new things. We feel empowered to move ourselves
forward and upward through new learning, persistence
and productive usefulness. Our own personal growth
becomes important and we see the value of offering
personal development products and services to others.
Our business begins to be a positive influence on life
and our advertising tends to reflect a more upbeat
energy... and attracts clients aspiring to improve
themselves.
Then between 250 and 350, our energy takes on a
new life. We rise above crises and figure out how to
release the blocks to our success. We are past
needing to control others and we desire to contribute
to the good of our society. We are comfortable with
ourselves and our work... and attract clients by
showing ourselves as friendly and helpful. The "Give
to Receive" marketing ideas come in here. (Visit
http://www.newradiance.com and click on "Action
Plan Manual" and "Give to Get Marketing" for
examples of marketing books at this level.)
At 350 on Dr. Hawkins Map of Human Consciousness,
we see the bigger picture and are not intimidated by
self-discipline and mastery. We walk the talk in business
and life. Dr. Hawkins calls this level "Acceptance,"
where we are "engaging in life on life's own terms,
without trying to make it conform to an agenda." Here
is where the truly effective spiritual teachers operate,
those who can transcend ego for the greater good.
A few people reach Dr. Hawkins' measurement of
"Reason" at 400. These are the great thinkers and
inventors, Nobel prize winners, Einstein, great statesmen.
While energetically this level of consciousness is high,
the emotional component of love is often missing.
At a 500 level, love is seen as an unconditional,
permanent state of being that is forgiving, nurturing and
supportive. Instantaneous understanding occurs at this
level and true happiness is felt. Dr. Hawkins shows the
viable religions all calibrating at 500 or over, but only
4 percent of the world's population ever reaches this
level of consciousness.
This is, in fact, the level I would encourage my own clients
to reach and work from since, according to Dr. Hawkins,
one person calibrating at 500 consciousness counter-
balances 750,000 people below 200. And if, in the course
of their businesses, they help raise the consciousness of
hundreds of people to 300 or better, we've counterbalanced
the collective negative energy of hundreds of thousands
more. Evolving consciousness through our business can
have a major impact on our world.
At 540 - when love becomes experienced as inner joy -
we reach the domain of saints and advanced spiritual
students and healers - .4 percent of the world. Here is
where individual will merges into divine will. "There is a
desire to use one's state of consciousness for the benefit
of life itself, rather than for particular individuals," says
Dr. Hawkins. I've begun running into folks who seem to
be functioning more and more at these levels. Marketing
communications have to come from the heart and speak
to the heart of prospective clients when businesses are
operating this high.
When we reach the level of "Peace," at 600, we
experience transcendence, self-realization and God-
consciousness. The levels of 700 - 1,000, which denote
enlightenment, are the realms of the great avatars such
as Buddha, Krishna and Jesus who raised the level of
awareness for all humanity. Marketing is no longer much
of an issue, because there tends to be a withdrawal
from the everyday world. As Dr. Hawkins says, "The
state of bliss makes ordinary life difficult to manage."
Dr. Hawkins makes the point, though, that we can
be transported temporarily to the energetic levels of
600 - 700 through great works of art, music and
architecture. Offering such items through our business,
then, is another way of raising consciousness in the
world. And the muscle testing technique he describes
in his book can be used to determine the energetic
levels of any of the items we sell. Raising the bar on
the energetic level of our products can bump our
business up a notch on the consciousness scale at
the same time.
Could you find the range where your own business
falls on the "Map of Human Consciousness?" Or did
you see a level to which you'd like to aspire? Operating
a business from an energetic level of 500 or higher
sounds like heaven on earth, doesn't it? I think a lot
of us are already doing that... maybe in fits and starts...
but we're getting there.
We just need business and marketing models that
evolve along with us.
(c) Copyright 2004 Barbara Casey
----------------------------------------------------
Here's the link to Dr. Hawkin's book "Power vs. Force"--
http://www.amazon.com/exec/obidos/ASIN/1561709336/
newradianceresou
Dr. David Hawkins' website is http://www.veritaspub.com
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~~ AFFILIATE PROGRAM UPDATES ~~
You can make money online offering products that change
people's lives... and earn referral fees at the same time.
To learn how affiliate program marketing works, I
recommend starting with Rosalind Gardner's "Super Affiliate
Handbook."
http://hop.clickbank.net/?nrebooks/webvista2.
Then visit "The Affiliate Program Directory with Heart" for
over 100 products and services you can be proud to offer
your website visitors. It's our sister website:
http://www.inspirational-affiliates.com
Here are the newest additions to the affiliate program list:
Changing Course
Resources, inspiration, advice, and information to help
you find your life mission and live it.
http://www.1shoppingcart.com/app/aftrack.asp?afid=145791
Shared Vision Network
Dedicated to inspiring and empowering its members
to grow successful integrity-based businesses and
abundant, balanced lives.
http://www.sharedvisionnetwork.com/?af=5195
Website Wizard
Full service web hosting with hundreds of beautiful,
customizable website templates and stock photos.
Create ezines, logos, mailing lists, pop-ups and more.
A "snap in" website in a few clicks.
http://www.WebsiteWizard.com/index/66168
(I added this to my affiliate directory because a client
made a terrific-looking website using Website Wizard.
I also love the Site Build It program from Ken Evoy:
http://buildit.sitesell.com/newradiance.html)
Conversations with Millionaires
Discover the money-making genius of 1-800-Flowers,
Chicken Soup for the Soul, Tony Robbin's Mentor -
Jim Rohn, Rich Dad, Poor Dad, Robert Allen, The
E-Myth's Michael Gerber and Wally "Famous" Amos.
http://hop.clickbank.net/?nrebooks/durham
~~ MOTIVATIONAL TIPS ~~
Success comes in cans, not can'ts.
-- Brian Tracy
The soil says, "Don't bring me your need. Bring me your
seed."
-- Jim Rohn
The only thing standing between you and your dream is
your belief that it's possible and your willingness to go
after it.
-- Eva Gregory
The possibility of stepping into a higher plane is quite
real for everyone. It requires no force or effort or
sacrifice. It involves little more than changing our ideas
about what is normal.
-- Deepak Chopra
A leader is one who knows the way, goes the way
and shows the way.
-- John C. Maxwell
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a marketing consultant for small and
home-based business owners who want their work to
make a difference. She is passionate about helping
business owners create change in the world through
work that reflects their highest potential and purpose.
(727) 397-2702
Email: mailto:newradiance@earthlink.net
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New Radiance Updates is a twice-monthly newsletter written
by Barbara Casey and sponsored by New Radiance Corp.
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
We respect your privacy and will never share your
email address with anyone.
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New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp
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