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2001 Newsletters 2002 Newsletters 2003
Newsletters
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New Radiance Updates Newsletter
March 10, 2004
Vol. 3, No. 13
IN THIS ISSUE:
1. The Heart of Your Business
2. Earning Referral Fees with Your Website
3. Motivational Tips
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ THE HEART OF YOUR BUSINESS ~~
by Barbara Casey
What is your business about, really?
While your title might say massage therapist, success
coach, online entrepreneur, spiritual teacher or marketing
consultant... what is it that you actually DO for people?
I ask this question seriously, because I know how long it
took me to truly understand what I do for my own clients,
which is to show them a higher, grander vision of their
business and their own greatness as part of that equation.
For literally years I danced around various aspects of
marketing and a number of different target markets,
feeling my way to the heart of my business. I tried on
this hat and that hat. Need a brochure typeset? Sure,
I can do that. Want a press release written? Why not.
I even made simple ads for a local print shop at one time.
And while all of this work was a terrific learning
experience, it was not work that made my heart sing.
What I discovered during this time, however, was that
I was becoming very fussy about what people said in
their marketing materials. I felt very strongly that their
written communications should be clear, heartfelt and
client-centered. But if you look at most advertisements,
whether in print or other media, you'll see that most of
them are not clear, heartfelt or client-centered.
And I discovered the reason for this, too.
Most business owners simply don't take the time and
effort to understand what makes them different from
everyone else in their field. You're a massage therapist?
Well, so are thousands of others. A coach? My goodness,
have you done a web search for "coach" lately? There
are over 6 million coach websites listed on Google.
From a marketing point of view, the only thing you have
going for you is that which makes you unique in a sea
of similar businesses. What education and training, what
heartfelt passion, what sense of inner purpose, what
special gifts and talents combine to create a business
vision that gives you goosebumps? That excites you
about getting up each day? That attracts clients to you
like a magnet? That feels so right, you wonder where it's
been hiding all this time?
When you figure this out, you've discovered the heart
of your business... and most likely the mission of your
soul as well.
Now, you can speak to prospective clients with conviction.
Now you can write clear, heartfelt, client-centered
advertisements, because you know what your business
is about and the unique benefits people gain by using
your products and services.
Now you can speak from your heart to my heart about
why I should do business with you, and not someone
else. People purchase with their feelings and then
justify their purchase intellectually. Getting to the heart
of the matter isn't just airy "feel-good" advice; it's basic
marketing theory that has been proven to work.
Understanding your uniqueness - getting to the heart of
your business - and then positioning this uniqueness in the
marketplace is the single most important thing you can do
to catch the attention of your prospective clients.
Many excellent marketing books and courses can help you
learn how to do this yourself. You'll find recommended lists
at http://www.newradiance.com/MarketingCourses.htm
and http://www.newradiance.com/MarketingBooks.htm.
Or you could hire a consultant to help you - see the list at
http://www.newradiance.com/ArtistsandWriters%20List.htm
or visit my consulting page at:
http://www.newradiance.com/BarbaraCasey.htm.
See you in the marketplace!
~~ EARNING REFERRAL FEES WITH YOUR WEBSITE ~~
You can make money online offering products that change
people's lives... and earn referral fees at the same time.
Start with Rosalind Gardner's Super Affiliate Handbook to
learn how affiliate marketing works:
http://hop.clickbank.net/?nrebooks/webvista2
Then visit "The Affiliate Program Directory with Heart" for
over 100 products and services you can be proud to offer
your website visitors:
http://www.inspirational-affiliates.com
Here are the newest additions to the affiliate program list:
1. PayPal for Business
Accept credit cards on your website in just minutes with
PayPal. No annual fees, reasonable rates. Now you can
offer PayPal to your website visitors and earn referral
fees when they sign up. This is the company eBay uses.
https://www.paypal.com/us/mrb/pal=S5HF68RS3P8LE
2. "Millionaire at 31...on the Internet" is Stephan
Ducharme's new ebook. You can offer free access to
this book or download it yourself to learn how it's done.
http://www.freeadguru.com/cgi-bin/i.pl?c=a&i=19895
Visit the Inspirational Affiliates Directory to get details
about offering the following on your website:
-- Deepak Chopra's products and services
-- The Wild Divine Project
-- The Invisible Path to Success
-- The Classic Seed Money in Action
-- Utne Reader
-- Conscious One (home of The Daily Guru)
-- A & E and The History Channel
-- The Release Technique
-- The Sedona Method
-- Give to Get Marketing
-- Wandering Star Astrological Jewelry
-- Rich Dad
-- How Much Joy
-- The Power Pause
-- Gaiam
-- Prosperity Universe
-- Life on Purpose
and many more inspirational and motivational products.
They're all at http://www.inspirational-affiliates.com
Affiliate Program "Fact or Myth?"
The following make for a quality affiliate program:
- Your own affiliate statistics page.
- Monthly commission checks.
- High quality affiliate marketing tools and support.
- Regular affiliate program email updates containing
additional tools and tips.
- High commissions (not less than 20%)
FACT.
(This affiliate program tidbit was brought to you by
www.SelfHealingExpressions.com, provider of self-paced
holistic email courses. By including an affiliate link on your
web site to Self-Healing Expressions, you create another
source of revenue for your online business. Visit
http://www.selfhealingexpressions.com for details.)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To succeed in business, you've got to do two things:
raise your personal energy and raise the energy of your
business. The one drives the other. For tips and tools
to increase the vitality of your business, please visit
http://www.newradiance.com/inspiredmarketingideas.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ MOTIVATIONAL TIPS ~~
What the caterpillar calls the end of the world the
master calls a butterfly.
-- Richard Bach
Experience shows that success is due less to
ability than to zeal. The winner is he who gives
himself to his work, body and soul.
-- Charles Buxton
Be not afraid of growing slowly; be afraid only of
standing still.
-- Chinese proverb
I have always admired the ability to bite off more
than one can chew and then chew it.
-- William DeMille
Doing what we were meant to do creates fun,
excitement and contentment in our lives, and
invariably, in the lives of the people around us.
When you're excited about something it's
contagious.
-- Mark Victor Hansen
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a Marketing Consultant for Lightworkers
whose specialty is intensive focus consultations that
show you the truth of your mission and the direction of
your marketing.
(727) 397-2702
Email: mailto:newradiance@earthlink.net
I welcome your inquiries.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a twice-monthly newsletter
written by Barbara Casey and sponsored by New Radiance
Corp. Previous issues beginning September 2001 are online
at: http://www.newradiance.com/newsletterarchives.htm
We respect your privacy and will never share your email
address with anyone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 / newradiance@earthlink.net
Copyright 2004 New Radiance Corp
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