2001 Newsletters 2002 Newsletters 2003 Newsletters
[ Up ] [ Jan 7, 2004 ] [ Jan 21, 2004 ] [ Feb 4, 2004 ] [ Feb 18, 2004 ] [ Mar 10, 2004 ] [ Mar 24, 2004 ] [ Apr 7, 2004 ] [ Apr 28, 2004 ] [ May 12, 2004 ] [ May 26, 2004 ] [ June 18, 2004 ] [ June 30, 2004 ] [ July 14, 2004 ] [ July 28, 2004 ] [ Aug 11, 2004 ] [ Sept 1, 2004 ] [ Sept 15, 2004 ] [ Sept 20, 2004 - Special Edition ] [ Oct 2, 2004 ] [ Oct 18, 2004 ] [ Nov 17, 2004 ]
New Radiance Updates Newsletter
January 21, 2004
Vol. 3, No. 10
Inspired Marketing Ideas for Small Business Owners
IN THIS ISSUE:
1. How to Get Booked on Oprah
2. Affiliate Program Updates
3. Motivational Tips
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~ HOW TO GET BOOKED ON OPRAH ~~
By Susan Harrow, Media Coach & Marketing Expert
Most people believe that getting on Oprah will make them a
millionaire, their book a bestseller or their business boom.
For your career to take-off like the space shuttle, you
must prepare to make the most of your appearance. Here
are some hot tips to help you get invited as a guest on the
show, rivet your audience on the air, and ultimately sell
yourself along with your product(s) or book(s). As a media
coach and marketing expert, I have helped many people get
booked on Oprah, so I know there is a strategy that, if
followed, will help speakers increase their chances of getting
on the show.
Pitch and prepare. Before you actually get booked on Oprah,
you need to know how to pitch an idea to the show's
producers and how to prepare yourself for the big day.
1. Tape and watch Oprah. At least a dozen hopefuls call me
every year for media coaching or to help them create a
marketing plan. The first words out of their mouths are:
"I want to be on Oprah." When I ask them if they watch the
show 90 percent say, "No." Part of preparing for success is
becoming familiar with the content, format, rhythm and pace
of the Oprah show.
Your first step is to record two to four weeks of Oprah.
Then, sit down in a comfy spot and watch them all at once.
This will give you a sense of what's hot on Oprah for the next
few months. (It does change and go in cycles.) Notice which
producers (listed on the credits at the end) are responsible for
each particular type of segment. Send a producer information
only after you are sure of who you'd like to approach and
why.
2. Pitch a hot topic. Never pitch yourself, your speech,
your product or your book. Instead pitch something that's
newsworthy now: a pressing national issue, a controversial
subject, a problem for which you have the solution, a common
myth debunked. Propose a topic that is relevant to Winfrey's
audience (controversy, relationships, personal triumph,
makeovers) then prove you are the expert on that topic by
telling only the information that is relevant to the idea you're
pitching.
For acting coach Cynthia Brian, speaker and author of "Be
the Star You Are!" (Celestial Arts), we created a pitch
about how she helps teenagers work out their problems by
role-playing with them on camera. We proposed a make-over
show with before and after footage for parents with difficult
teens. Although the show idea isn't directly related to her
book this is an area of Brian's expertise - and Winfrey has
been doing a lot of shows around parent/teenage
relationships. Think about the areas in your personal or
professional life where you're an expert and connect that
to a provocative theme.
3. Put together a winning press package. Send your
book (if you have one) along with a pitch or angle page
with two or three different ideas, and a paragraph bio
highlighting your expertise as it pertains to your pitches.
Be as brief as possible. You must be able to sell your idea
in one page. Remember Oprah producers get hundreds
of packages every day. If possible include a two-to-four-
minute video of you on other talk shows or doing a
presentation to a group. If your demo video includes talk
show clips, cue it up to those segments. If not, cue your
video up to a short segment that shows you speaking
succinctly so the producers can see that you're a viable
guest.
4. Explore the show's Web site. Winfrey's Web site,
http://www.oprah.com, has as much information as you
will ever need to get on the show. There, you can review
her entire wish list of subjects. She even makes it easy
for you with a link called, "Be on the show." With the
touch of a key you can send an e-mail that will reach her
producers instantly.
Make your topic relevant in a short paragraph to receive
a quick response. Let the producers know that you'd be
glad to hop a red-eye at a moment's notice to be a part
of their show, and you increase your chances of being
invited.
5. Create 6 dynamic sound bites. Mark Twain defines
a sound bite as "a minimum of sound to a maximum of
sense." Sound bites or talking points, are the essential
messages you want to convey. Talk out loud the most
important ideas, concepts, and points of your topic as
they relate to the idea you are pitching.
Ask yourself, "What do I want my audience to remember?"
Carla Fox, the niece of Sol Wurtzel who ran Fox Film (20th
Century Fox) with founder William Fox described the
success of the studio this way: "For Fox Film it was an
excellent director, a good story and a box office star." In
her book, "The Myth of the Perfect Mother" (Contemporary
Books), Jane Swigart says, "Being a mother is like asking
half the population to do brain surgery without sending them
to medical school."
These memory nuggets consist of anecdotes, facts,
statistics, stories, or something unlikely, unusual,
controversial, shocking, funny, humorous, romantic,
poignant, emotionally moving, or dramatic.
6. Make sure you're blurbable. By definition, a blurb is a
very short advertisement or statement about a topic,
product or idea. For example, many book jackets have
blurbs about the book, or what people have said about
the book. The average sound bite on television is 10
seconds, so it takes some intensive practice to say
something meaningful about your book or topic in such
a short period of time. Practice with a timer until you can
speak your message in 10 to 20 seconds.
7. Get booked on local shows first. Even before you
consider approaching Oprah with your idea, get practice
on your local news and talk shows. This will give you a
chance to fine-tune your sound bites so you won't be
shocked by the speed of national television. Many people
don't realize that the Oprah Show isn't a platform for their
subject. When you're on the show as a guest you'll typically
have a total of one to seven minutes to communicate your
entire message - in 10 to 20-second increments. Once you
have a good feel for the rhythm of television, you'll feel more
relaxed and ready.
8. Wow the producers with brevity. Remember, the moment
you open your mouth you are auditioning. Keep your list of
talking points by the phone when you call a producer (or a
producer calls you) so you'll be succinct. You will already
have rehearsed them so that they sound natural and inviting.
Make sure all your points are targeted exactly to the angle
you're proposing - making you (and your product or book)
irresistible on the air.
Smile! You're on Oprah. Now that you know what it takes
to pitch an idea to Oprah, you need to know what to do
when you actually appear on the show.
1. Connect with your eyes. It is very important to maintain
eye contact with Winfrey 100 percent of the time when she
addresses you. This means while you're talking and while
you're listening. Audiences believe that you're sincere and
knowledgeable if you keep consistent, soft eye contact.
2. Create a "Top Five" list. Help your audience remember
you by developing a "Top Five" list to be projected on-
screen so all your key points will be illustrated visually as
you discuss them. This is also a secret way to keep Winfrey
on track. Once she's stated that you'll cover five points,
she has to help move you through all of them or her audience
will feel cheated. Making this list guarantees you more
air-time.
At the request of the producers, speaker and author Victoria
Moran, who wrote "Lit From Within" (HarperSanFrancisco)
created a quiz for a show on vanity with questions like,
"Are you constantly comparing your appearance to other
women's? Does the way you look in the morning determine
your mood for the day?" After Winfrey got her guests to
answer, she asked Moran to comment. She got five
chances to speak - totaling one minute and 33 seconds.
3. Bring visual props. Visual props add liveliness and help
your viewers remember your points, which indirectly
translates into buying your product or book. Let the
producers know how you plan to use your prop(s) ahead
of time. During the show you also need to direct the
cameraman to your object by pointing to it or holding it
up to cue them for a close-up.
4. Introduce yourself with a stellar sound bite. On
television your very first utterance sets the tone for all
the information you plan to deliver. Say something that
instantly brings focus to your most important message
that ties into your book.
With dedicated practice, channeling your passion,
enthusiasm, and knowledge about your subject will come
across to your audience, and people will naturally want to
know more about you, your products and your services.
(c) Copyright 2001 Susan Harrow - All Rights Reserved
Reprinted with Permission
**********************************
Susan Harrow is a top media coach and marketing expert.
Click here for free details, chapter excerpts and a table of
contents from "The Ultimate Guide to Getting on Oprah."
Get your FREE monthly newsletter of publicity and
marketing tips (a $197 value!) at
http://www.prsecrets.com.
**********************************
~~ AFFILIATE PROGRAM UPDATES ~~
Newest Affiliate Program Additions:
Get Booked on Oprah
Learn the strategies that top publicists use to consistently
get their clients on the Oprah Show. Get free details,
chapter excerpts and a table of contents.
PR Secrets
This site is designed to help you gain the fame and
fortune you want (however you define it) without selling
your soul.
Magic Words That Bring You Riches by Ted Nicholas
Writing secrets from one of the world's top direct
marketers.
Hypnotic Library
Get every one of Joe Vitale's Hypnotic products at a huge
discount.
Guerrilla Marketing for the New Millennium by Jay Levinson
David Garfinkel calls this book a "blueprint for business
immortality."
Mastery TV
A revolution is beginning that will impact 1 billion people
around the world over the next 5 years. If this aligns
with you, you may want to be a part of that mission.
Change Your Thoughts, Change Your Life
It’s the book that’s changed the life of millions. Download
a FREE eBook of James Allen’s "As A Man Thinketh."
Affiliate Program "Fact or Myth?"
Affiliate Basics: A site (e.g., Site A) develops and
distributes products and allows other site owners (e.g.,
Sites B & C to sell the product from their site. Site A pays
a commission to Sites B & C for each sale made through
their site. Fact or Myth?
FACT. That's how an affiliate program works. A site
develops and distributes products and allows other
sites to sell the product from their site. These affiliate
or associate sites earn a set commission on each sale
made.
(This affiliate program tidbit was brought to you by
www.SelfHealingExpressions.com, provider of self-paced
holistic email courses. By including an affiliate link on your
web site to Self-Healing Expressions, you create another
source of revenue for your online business. Visit
http://www.selfhealingexpressions.com for details.)
**********************************
For a complete Affiliate Program Directory of inspirational
and motivational books, products and services that you
can offer to your website visitors, please visit
http://www.inspirational-affiliates.com.
**********************************
~~ MOTIVATIONAL TIPS ~~
"It's not that some people have willpower and some
don't. It's that some people are ready to change and
others are not."
-- James Gordon, MD
"The more you praise and celebrate your life, the more
there is in life to celebrate."
-- Oprah Winfrey
"I tell people: If you don't want to get into positive
thinking, that's OK. Just eliminate all the negative
thoughts from your mind, and whatever's left will be fine."
-- Bob Rotella
"Advertising is totally unnecessary. Unless you hope
to make money."
-- Jef I. Richards
"The secret to living the life of your dreams is to
START living the life of your dreams."
-- Mike Dooley
**********************************
HOW TO SUCCEED IN BUSINESS:
To succeed in business, you've got to do two things:
raise your personal energy and raise the energy of your
business. The one drives the other. For tips and tools
to increase the vitality of your business, please visit
http://www.newradiance.com/inspiredmarketingideas.htm
**********************************
HAPPY MARKETING!
Barbara Casey
Barbara Casey is a Marketing Consultant for Lightworkers
whose specialty is intensive focus consultations, coupled
with followup en*courage*ment coaching sessions that
help you stay aligned with the truth of your mission.
(727) 397-2702
Email: mailto:newradiance@earthlink.net
I welcome your inquiries.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a twice-monthly newsletter written
by Barbara Casey and sponsored by New Radiance Corp.
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
We respect your privacy and will never share your
email address with anyone.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Corp.
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2004 New Radiance Corp.
