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Read all of the 2003 back issues of New Radiance Updates
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New Radiance Updates Newsletter
March 5, 2003
Vol. 2, Issue 8
FLORIDA BOOKSTORE MAILING LABELS
(1) Alternative/Metaphysical Bookstores:
You can now purchase 157 bookstore names and
addresses on peel and stick labels ready for placing on
your envelopes or folded flyers. Market your books, gift
products, workshops and classes directly to bookstore
managers and owners by mail. $27 (incl tax & shipping).
(2) Chain Bookstores (Borders, B & N, Books-A-Million):
Addressed to "Events Coordinator" -- the person who
arranges book signings, meetings and in-store lectures.
$18 (includes sales tax & shipping).
SPRING SPECIAL: Need the phone numbers, too, for
following up? Add $15 to your metaphysical bookstore
label order and I'll mail you the updated telephone
calling list for all the stores, when I send your labels.
Get the telephone calling list for the chain stores for
just $10 more, when ordered with labels.
>>Special offer expires April 15, 2003.
Please mail your check with order to New Radiance,
PO Box 86674, St. Petersburg, FL 33738. 727-397-2702.
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"The difference between the almost right word and the right
word...(is) the difference between the lightning bug and the
lightning." -- Mark Twain
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~~ MANIFESTING BUSINESS PROSPERITY ~~
The Law of Compensation helps us to understand how
abundance works. Business prosperity is essentially created
through cause and effect, and the Law of Compensation
determines whether we will manifest poverty and lack or
blessings and money.
Working with the poverty-prosperity continuum is a little bit
"chicken-and-egg." If you "feel" poor and "act" poor, you
will not easily achieve business prosperity. You have to
"feel" prosperous before you can "be" prosperous.
For example, I've seen many business owners refuse to
offer a discount to attract new clients or a finder's fee to
current clients to refer family and friends. The owners think
they're "giving away money" needlessly. But what easier
way is there to attract new clients than through a positive
word from a currently satisfied customer? If other people
are willing to do your marketing for you, an incentive or
thank you gift should be in order.
You have to loosen the purse strings so money can flow
IN as well as go out.
Click here for a list of inspirational prosperity books:
http://www.spiritualmarketingcoach.com/prosperity-books.html
What seeds do you sow to create business prosperity?
The Law of Compensation states that for everything given
there shall be a return. This clearly places giving before
receiving. When a client comes to you, you give a product
or service and the client pays a fee in return. But what did
you give to induce the client in the door in the first place?
Did you give information, a demonstration, a free lecture,
a fact sheet, a dollars-off coupon, possibly even a free
sample of your product or service? See what I mean by
chicken-and-egg?
In a business, the owner has to make the first move -- or
"giving." You give something that attracts the customer to
you. Then you receive the blessing of a new client on your
roster. You give a product or service and then you receive
a fee. On the other hand, the customer gives you his
attention and receives your free offering. He then agrees
to give you his business and receives a product or service.
He follows up by giving you a fee and receives...what
exactly?
Do you see the point where the circle becomes broken?
After the money changes hands, what does the client get
back? Perhaps the blessing will come in some other manner
and not through you at all. But it bears thinking about,
doesn't it?
What could you give a client to close the transaction on a
positive note? Children's doctors and dentists keep the circle
unbroken by handing out lollipops and toys. It works.
How could you add value to your business dealings? What
about giving a tips sheet, a copy of an article, a newsletter,
a few dollars off the next visit? Going the extra mile puts you
head and shoulders above most other business people and
builds so much goodwill and customer loyalty. Just remember,
the giving must be done freely, from the heart and in
proportion to the situation. Business prosperity comes as a
result of an attitude -- a desire to be of service.
Universal Laws are impartial and exact, so if you want to reap,
you first have to sow.
~~ ARTISTS, WRITERS & CONSULTANTS LIST ~~
Here's the newest addition to the New Radiance list of artists,
writers and marketing consultants. I'm compiling this list as a
unique resource for the holistic and spiritual community. On
this list are professionals who can help build your business,
and who also understand the alternative and holistic market.
Darcey & Darcey Advertising and Public Relations, Inc. is a
full service advertising agency specializing in ads, brochures,
and a full range of imaginative promotional tools exclusively
for the unique needs of each client. Whether you need a full
product campaign or just a single brochure, Darcey & Darcey
can create delightful marketing pieces reflecting your style
and purpose. Senior Copywriter is Catherine Groves, Editor
of "Christian*New Age Quarterly." For all sorts of great
marketing advice, do check out Darcey & Darcey's free
online "Tips & Tidbits" at http://www.darcey.com.
For the complete list, please visit:
http://www.newradiance.com/ArtistsandWriters%20List.htm
~~ NEWS AND UPDATES ~~
1. If you're a registered voter in Pinellas County and would like to sign the petition to repeal the "Fortuneteller Ordinance,"
I can email you the wording. Lesley Klein of Oak Trail Books
has been instrumental in moving this along and is collecting petitions to bring to the Pinellas County Commissioners. Mail
or deliver your petitions to Oak Trail Books, 1219 Florida Ave., Palm Harbor, FL 34683 or call 727-785-1960 for more info.
2. Jan Meryl announces her new weekly radio show which
airs live on the internet Saturday nights at 10:00 PM. "Tuning
In with Jan Meryl" may be heard at http://www.nabcinc.com.
If you live in the Phoenix area, it's on station KFNX 1100 AM.
The show explores alternative health and the intuitive arts
and callers are eligible to win a reading with Jan Meryl.
Visit Jan's website for scheduled topics and guests:
http://www.janmeryl.com
3. I'm on James Twyman's "Spiritual Peacemakers" email
list and am heartened by the activity he and others are
generating around the globe for peaceful resolutions to
dodgy international relations. To stay informed about the
worldwide prayer vigils and upcoming courses (The Art of
Spiritual Peacemaking and The Spoonbenders Course are
currently accepting participants), visit James Twyman's
website: http://www.emissaryoflight.com.
4. Cassadaga Spiritualist Camp emails out monthly listings
of Camp activities. It's a full schedule. If you don't know
about Cassadaga Camp, it's a hundred year old community
of spiritually minded people in Central Florida. You can learn
all about the history, religion and people of Cassadaga on
their website http://www.cassadaga.org. To receive the
activities schedule by email, call 386-228-3171. Events are
also posted on the website.
5. Barbara Casey, Spiritual Marketing Coach (that's me)
has a new website. I'd be pleased if you could find time to
visit: http://www.spiritualmarketingcoach.com
6. By the way, if you have a holistic, metaphysical or
spiritually oriented website and would like to exchange
links with New Radiance, email me a short "blurb" about
your website and I'll email you one for the New Radiance
site. Trading web links is a great way to network and
help one another build traffic (visitors) to our sites. Email
your request to: mailto:newradiance@earthlink.net.
If you haven't looked at the New Radiance Resource
Links page yet, here's the direct link:
http://www.newradiance.com/ResourceLinks.htm
~~ ADVERTISE YOURSELF ~~
1. Are you interested in advertising yourself as a guest
on radio or television? "Radio-TV Interview Report" is the
magazine producers read to find guests for their shows.
It's a trade publication that goes to over 4,000 radio/TV
producers across the United States and Canada.
Published three times a month, each issue lists 100-150
authors and other spokespeople available for live and
in-studio interviews. To obtain info about advertising in
RTIR, order the free media kit by calling toll free:
800-553-8002, ext 408. More info on their website:
http://www.rtir.com
2. If you're a practitioner who works in partnership with
your patients/clients and if you encourage a holistic
approach to creating wellness, you might wish to join the
American Holistic Health Association. For a contribution
of $50, you will be included on the AHHA Practitioner
Member networking list and on the searchable database
on AHHA's website. You also get a mention in the
"Members Only" bi-monthly newsletter plus the
possibility of submitting your health-related speaking
events to the AHHA website calendar...plus
discounts on subscriptions to health journals. Visit
AHHA's website for more information: http://ahha.org.
3. Authors -- Display your books at the Florida Library
Association's 2003 Annual Conference April 22 -25 in
Orlando. The Florida Publishers Association will show
your books in their booth, which is visited by numerous
librarians each year. If you're a member of FPA, your fee
is just $50 per title; $60 for non-members. Deadline is
April 18. Here's the link for more information:
http://www.flbookpub.org/fla.html
Until next time,
HAPPY MARKETING
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HOLISTIC & HOME-BASED BUSINESS OWNERS...
Spring is a great time to start making the changes you
know you need to make in your business. Need help?
Get the marketing course for holistic and home-based
business owners who want a business that both fulfills
them and earns a great income. Easy to follow and
economically priced. Download it and start today.
http://www.marketingwithamission.com
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Copyright 2003 New Radiance Corp.
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