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New Radiance Updates Newsletter
April 2, 2003
Vol. 2, Issue 10
IN THIS ISSUE:
1. How's Business?
2. Bookstore Label Special Ends April 15
3. Marketing Tips for Uncertain Times
4. Authors -- Short Stories Wanted
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~~ HOW'S BUSINESS? ~~
Business is great! In the face of a war and a recession,
it’s easy to let our mental toughness slip. Especially
when we see our client rosters with blank spaces and
our cash registers less than full.
But now is exactly when we need to show our true grit.
As the healers, teachers and wayshowers of the planet,
it’s up to us to maintain "grace under fire" so we can help
our clients through their fears, anxieties and stress-related
illnesses.
Instead of cutting back on your advertising because your
income has slowed, now is the time to "hold the line" or
become even more emphatic about getting your name into
the public eye. People need your skills and services now
more than ever. Make sure they know how to find you.
Remember the saying: "Where thought goes, energy flows."
So, how’s business? Business is GREAT! Thank you for
asking.
PS: If you're interested in the concept of "Spiritual
Marketing," my new website is up. Lots of food for thought
about doing business from a holistic/spiritual perspective.
It's at: http://www.spiritualmarketingcoach.com
~~ BOOKSTORE LABEL SPECIAL ENDS APR. 15 ~~
1. 157 alternative/metaphysical bookstore mailing labels,
plus **phone number call sheets** for just $42 (includes
sales tax and shipping).
2. 105 chain bookstore mailing labels with **telephone
call sheets** -- $28 (includes tax and shipping).
For a limited time only, you can create your own bookstore
mailing lists for future use. (The call sheets include phone
numbers AND addresses and are normally only available
if you order 3 sets of labels at a time.) Ideal for authors,
workshop leaders, speakers & teachers. Order today.
Offer expires April 15 -- tax day.
For an order form, please visit:
http://www.newradiance.com/DirectMailResources.htm
or mail your order directly to New Radiance,
PO Box 86674, St. Petersburg, FL 33738.
~~ MARKETING TIPS FOR UNCERTAIN TIMES ~~
Here are a few inexpensive ways to promote your products
and services and stay visible to those who need you:
1) Cross-promote with a complementary business. If you're
a massage therapist, cross-promote with your hair stylist, for
example. Give your stylist coupons for their customers for
$5 - $10 -- heck, even 50 percent -- off an introductory
massage with you.
Your stylist will, in turn, give you coupons to give your
clients for a discounted haircut. You and the stylist gain a
new client (and potential repeat business). The client
gets a "fail safe" way to try a new service at a reduced
cost -- plus he or she gets a free gift. Everybody gains.
2) Enclose your business card or flyer with any personal
or business bills you are paying. Hand write a short note
offering an introductory discount. Remember the Hand-
Jotted Notes article in the Feb. 19 issue? If you missed it,
here's the link:
http://www.newradiance.com/Vol2%20No7-Feb%2019,%202003.htm
3) Use the phone. Call current and past clients to let them
know of new services, classes or products that you offer.
You don't necessarily need to "sell" anything. Just remind
them that you're available whenever they do need you.
Robert Middleton of Action Plan Marketing has some
good advice on phone calling in his excellent course
for independent professionals "The InfoGuru Marketing
Manual." This man is a terrific teacher of marketing. If
you're a professional in private practice of any type,
you owe it to yourself to check out his work.
If you don't get his book, make sure to subscribe to his
free ezine "More Clients." His is one of the marketing
newsletters that I actually print and keep for reference.
If you click on the link below you'll receive a free
24-page Marketing Plan Workbook with your e-zine
subscription.
http://www.1shoppingcart.com/app/aftrack.asp?afid=53722
Robert Middleton: "Perhaps the most often used form of
direct outreach is simply calling up past clients to "drum
up new business." This can be effective if done well. The
main point I want to make is that you don't ever want to
call out of desperation. Ideally you want to call when you're
busy. That's right, not when you haven't had a project
for 3 months. And in the true spirit of InfoGuru Marketing,
when things are slow, don't just call past clients looking
for new work, send them something valuable, such as
a report, survey results or other information, and then
follow up to discuss it. You'll get a much better reception
than "begging" for work."
4) Join a co-operative mailing. Save on postage and
gain a wider audience with someone else's mailing list.
You can do this informally, with other body, mind, spirit
business owners you know -- or join the New Radiance
Co-op Mailing Service. (Details to follow in an upcoming
email.)
5) Don't forget to send a "mini press release" to your
local holistic and spiritual magazines for inclusion in their
"Events Calendars." Listings in these calendars are
very inexpensive, or often free. Mail, fax or email your
"blurb," which should include: the name of the class or
event, the sponsor and presenter, the location, date,
time and fee. Also note your phone number, email
and website for additional info.
Check with the magazines first to see how they prefer to
receive your information. Some publications like you to
mail, fax or email, rather than to phone in these items.
This way the magazine editor has a written record to
refer to.
6) If you have a website, make it do its job of pulling
more clients to you. How much will it cost you to
rewrite your website so that (a) prospective clients
will find it more appealing and (b) search engines
will rank it higher for your keyword categories.
I'm re-reading "Make Your Site Sell" very carefully
this time around. The information is all there in black
and white to do it right...so I am. If you own a website
but aren't satisfied with the results, here's the book
to get. It's an e-book and very reasonable:
http://sitesell.com/newradiance.html
7) List yourself in the online body, mind, spirit
directories. You can list your business or organization
free, or for a small fee. If you don't have a website yet,
you can use your directory page in the meantime.
I've added an entire web page of directories to the
New Radiance website. Just click on the directory
links, visit their sites and list your business. If you have
a website, make sure to link back to it from your
directory listing. It will help your search engine ranking.
Find 14 different holistic, metaphysical and spiritual online
directories where you can list your services at:
http://www.newradiance.com/Body-Mind-Spirit-Directories.htm
As an example, here's info about Think Holistic's Directory:
http://www.ThinkHolistic.com is a National Holistic Portal
that is highly rated by the major search engines. For just
$25 a month you can be listed in the Holistic Directory and
Calendar. Easily update your listing and events directly
from your own computer. Listing your business on
ThinkHolistic.com will also bring your name up on the
search engines, making your business more visible to those
searching for what you offer. Read more:
http://www.thinkholistic.com/multinl/frntpage.cfm?nlid=3.
~~ AUTHORS -- SHORT STORIES WANTED ~~
Shauna VanderHoek is looking for short stories that show
what happens when you make a different choice. Shauna
wants fiction-style stories that wake people up to how life
can be better through the big and small choices they make.
Each story should have two endings, the result of two
different choices. Story guidelines and info are at:
http://home.earthlink.net/~shaunav/_wsn/page4.html
or email for more information:
mailto:morechoices@earthlink.net
Until next time,
HAPPY MARKETING
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a free newsletter written by
Barbara Casey, Spiritual Marketing Coach and
sponsored by New Radiance Marketing Services
Previous issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
HOLISTIC & HOME-BASED BUSINESS OWNERS...
Spring is a great time to start making the changes you
know you need to make in your business. Need help?
Get the marketing course for holistic and home-based
business owners who want a business that both fulfills
them and earns a great income. Easy to follow and
economically priced. Download it and start today.
http://www.marketingwithamission.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
www.newradiance.com
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2003 New Radiance Corp.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you received this issue of New Radiance Updates from a
friend, and wish to subscribe, please take a moment to
sign up now --
(1) by email to: mailto:newradiance@topica.email-publisher.com
(2) or use the sign-up box at http://www.newradiance.com.
Thanks!
