Barbara Casey's
"Messages from the Soapbox"

Vol 7, No 5 - March 26, 2008

In This Issue:

•  Living Your Real Life - Guided By Your Soul's Purpose
•  The Law of Attraction & Tough Financial Times

~ Living Your Real Life - Guided By Your Soul's Purpose ~

Announcing... My new e-book "Living Your Real Life - Guided By Your Soul's Purpose."

Would you be willing to embark on a mission quest, even if it leads you in a brand new direction?

That's what I did these past few months... and I find that now - instead of seeing myself as primarily a marketing coach - I'm more of a marketing tutor. And my path is evolving more toward writing and group how-to teaching than one-on-one coaching.

My "target" audience - those folks I feel passionate about working with are now identified as "spiritual messengers and teachers," rather than the more generic "home business owners."

The reason? I'm listening to my inner guide more. I feel strongly about helping intuitive and inspirational entrepreneurs (right-brain thinkers) get their message out to a bigger audience.

And I know they could use help taking advantage of the myriad alternative media currently available (mostly for free) to market their products and services.

Blogs.
Squidoo lenses.
Teleclasses.
Social Networking (Facebook, Ryze, Powerful Intentions, LinkedIn,
etc.).
Social Bookmarking (Digg, Delicious, Stumbleupon, and more).
Craigslist.
Warriors Forum.
YouTube.
InfoProducts.

You can see the possibilities - most of these are F-ree tools - if only we knew how to use them.

I see my role over the coming months as a marketing tutor with a hands-on approach to helping you learn this stuff. In other words, I'm the information bridge between your inspirational work and the practical needs of the marketplace.

But first, you must know what your business stands for... and the best way I know of nailing this down is to embark on the kind of mission quest I ventured on myself.

It all boils down to understanding your soul's purpose - so you can truly build your business around a solid "soul niche" - one that makes sense to you... and your prospective clients.

How else will people "get it" about you?

The alternative media I mentioned can help you become "slightly famous" in your field - some people call it "microcelebrity."

But unless you have an identifiable presence - which your soul niche can give you - you'd just be throwing your seeds on rocky ground. Lots of words, but nothing people can identify with, because the energy isn't there to attract them.

That's why I get on my soapbox about niche marketing and that's why you're hearing me beat this drum about "soul niches."

What's the current status of your own business? Are you getting any clues that something needs to be tweaked - or dramatically altered?

In other words, has your business started slowing down... or do you feel as if some aspect of your business just isn't fitting right anymore? If so, it could be time for a soul niche tune-up.

I'm still offering phone coaching to help you "nail down your niche," but if you'd like an inexpensive way to do it yourself, my new e-book has a step-by-step format to make it easy for you.

And there's an introductory discount, too, so it's really affordable.

In future newsletters, I'll be announcing teleclasses and tutorials for working with Squidoo, blogs, Facebook and the rest so you can take your business from soul niche to microcelebrity.

In the meantime, you'll want to start working on your new, revised business focus, so you'll know exactly what to say, to whom and, more importantly - why.

Sincerely,
Barbara Casey
Marketing Tutor
"From Soul Niche to Microcelebrity"

Here's the link for my new ebook - Living Your Real Life:
http://www.livingyourreallife.com



~ The Law of Attraction and Tough Financial Times ~

This article is by Joan Sotkin of Prosperity Place. Timely information on working with Universal laws to stay above the mass consciousness of fear and lack...

There are days when it seems like the whole financial world is falling apart. There are also days when the market goes up and you can feel optimism building among investors. For the average person, however, things look difficult--and at times impossible.

A problem for those who want to improve their finances during tough economic times lies in maintaining a mindset that allows for wealth building. When fear abounds, tuning into it is easy. Stepping out of fear and into hopeful optimism takes some effort.

The Law of Attraction states that what you manifest reflects your thoughts. And the authors of "The Secret" stress the importance of maintaining positive thoughts and focusing on what you want, not what you don't have.

Along with your thoughts, the emotions they stimulate are the creative force behind what you manifest. So staying in a positive frame of mind and having positive expectations for the future are essential for success, no matter what's going on around you.

How can you do this? Here are some suggestions.

1. Stay focused in the moment, not on the future.

Fear can easily be stimulated when you start making conclusions about what will happen to you "if" - when if hasn't happened yet. The future is just a guess from the perspective of the present.

Common thoughts might include, "If I run out of money, then . . . " or "If I can't pay my mortgage, then . . . " Those thoughts usually lead to uncomfortable feelings and dire predictions.

When the fear comes up, switch your focus from the future to the current moment. Ask yourself the following questions:

* At this moment, do I have enough to eat?
* At this moment, do I have a place to live?
* At this moment, am I free to take action?

2. Switch from fear to gratitude.

Look around you and see what you have and express gratitude for all the things you have and have been enjoying. Take a deep breath, say to yourself, "I am grateful for ______," and generate the feeling of gratitude while you do this. Every time fear comes up, do this exercise.

3. Imagine some possible positive outcomes.

Do some creative thinking. Your self-talk might include: Even though I am facing more expenses than I can handle, I could take some action. If I decide to _____ (fill in a possible action), then I can generate the money that I need (Or make arrangements with my creditors, or be safe for another month, or _____. You fill in the blank.)

Keep in mind that no matter what is going on around you, there are always opportunities for making money. You may have to behave in a way that is new for you, but the consequences of this new behavior could lead to a better way of living for you--one that is comfortable and secure. But you have to imagine it first.

4. Stay in touch with your feelings.

Tough times present a great opportunity for getting in touch with deep, unexpressed feelings. Dialog with yourself to find out what you are really afraid of. Ask yourself, "When I get beyond the fear, what am I feeling?"

Are you feeling alone? Ashamed? Angry? Deprived? Trapped? Probably one or all of these. I can guarantee that whatever you are feeling, it isn't the first time you have had these emotions. By paying attention, you can now release the old emotions you are carrying
around with you.

To help you with this, I suggest one or more of the following:

* Build Your Money Muscles, especially Exercise 3 and Exercise 7.
* Healing Your Financial Shame
* Let Go of the Aloneness Blocking Your Prosperity
* Be Set Free Fast

Here's the link to Joan's recommendations.

© Joan Sotkin



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Barbara Casey's Messages from the Soapbox:
Ideas, tools and inspiration for creating microcelebrity "buzz."

PO Box 86674, St. Petersburg, FL 33738 ~ (727) 397-2702
Copyright 2008 Barbara Casey