Target marketing is really just a way to illustrate a basic spiritual principle in action - the principle we know as "The Law of Attraction."
In physics, the "Law of Attraction" states that atoms which are mutually compatible draw together repeatedly to form a perceptibly material object. In metaphysics, the Law of Attraction occurs on the mental plane, and is often expressed by the axiom, "Like attracts like."
In marketing, you wish to attract the appropriate clientele who need your services. "The mind is a magnet and attracts whatever corresponds to its ruling state," writes Raymond Holliwell in "Working with the Law." To attract the right clientele for your business, you must have a great "interest" in these individuals and their needs. Is there a particular age group, cultural group, health issue, business or cause which draws you to the people involved therein? Do you think about this interest frequently?
Is this particular group the focus of your current marketing?
In addition to being interested in your clients' needs, your full "attention" must be directed to this interest, thus magnetizing the power of attraction. You need to be "turned on" by the idea of serving their needs. When you feel strongly about the value of your product or service, it shows in your marketing message. Your prospects will feel this energy and be drawn to respond positively to your offer.
Who are you speaking to in your ads and brochures?
"Expectation" is the third component for attracting
the right clientele. Envision your daily schedule filled, your classes one
hundred percent booked, your website overflowing with visitors. See products
flying out your door to customers eager to use them. Your intent to have a
successful business attracting the right clientele is an important part of the
marketing process. You only get what you expect, so you want to seed this garden
carefully.
Many of us are still dealing with "old issues" that tend to inhibit
our business success. If that's the case, it helps to find a body, mind, spirit
professional who can help you release the baggage so you can get on with the
work at hand. Or learn
Emotional Freedom Techniques
(EFT)... it's an easy - and VERY effective
do-it-yourself releasing method.
Holliwell says, "God feeds the birds and supplies an abundance of food, but He does not put the worms into the bird's mouth." You could wish for your clients to arrive, but you are more likely to have to go fetch them.
That's the job of marketing, once you decide whom you wish to fetch.
(c) Copyright by Barbara Casey.
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(2) Here's how spiritual marketing
works for display ads
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Get clear about the purpose of your ad. Do you want your ad to generate: (a) leads; (b) mail order or phone sales; (c) store or website visits?
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Using the Law of Attraction, select your target audience (what you see in your mind as your "perfect clients").
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Craft a soul-stirring headline that makes your targeted prospects want to read further. You have about 2 seconds to catch their interest.
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Focus your ad's message on just one of your prospects' needs or wants and show how you can help. Multiple choice in an ad is confusing.
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Write simply and from the heart. Let readers feel your energy.
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Include testimonials to make prospects feel safe about contacting you.
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Indicate clearly how you wish readers to respond: (a) call for free report, more information or to make an appointment; (b) visit your store or website, (c) send check with order.
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An attractive ad feels good when you look at it. Design is important.
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Give readers an incentive to respond: (a) free gift; (b) free information; (c) free sample; (d) money back guarantee.
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Before mailing your ad, meditate with it, projecting into it your energy and your intent that it succeed in its purpose. The Law of Attraction handles the rest.
(c) Copyright by Barbara Casey.
For Spiritual Marketing Articles: Vol. 2,
click
here
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