Sell Yourself Without Selling
Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product or Her Cause with
Integrity & Spirit by Susan Harrow
Read
more about this book now
Pitch a producer in 20 seconds. Gain a producer's interest in one paragraph. Avoid sending lengthy press kits. The shorter the better. Find out how in "The Ultimate Guide to Getting Booked on Oprah: 10 Steps to Becoming a Guest on the World's Top Talk Show." These tips and more can be used for any top talk show. You'll find out how the pros get their calls taken and their clients booked at the most prestigious shows. For complimentary details and chapter excerpts,
click here.
Ezines and Websites
Joan Stewart's Publicity Hound Ezine &
Website Serious business owners who want to
take their publicity and PR skills to the next level must check out the best
site I've ever found on the Internet on how to get free publicity. Joan Stewart,
also known as The Publicity Hound®, helps you develop strong relationships with
the print, broadcast and Internet media.
Click here to take a look.
Annie Jennings PR Annie Jennings PR has booked THOUSANDS of high-exposure radio interviews and
Annie's authors & experts appear daily on the most prestigious, most sought-after TV, radio,
magazine and newspaper media in the country.
Radio Publicity Did you know that American radio stations need more than 10,000 guests per day?
Alex Carroll is a highly regarded expert on how to get radio publicity for your products and
services -- without paying for radio advertising. (I own Alex' e-book -- good
material. -Barb C.)
Publicity Insider
Designed by a 20-year book publicity pro,
Bill Stoller's Publicity
Insider.com is packed with the latest how-to public relations techniques, internet
promotion strategies, editorial opportunities, press release samples and more. Publicity Insider.com is
useful for any businessperson, regardless of budget, size or experience.
PR Leads
PR Leads helps authors, speakers and experts
get publicity and press interviews. Fee based service.
PR Secrets Ezine
and Free Publicity Goodies
Gain the fame and fortune you want (however you define it) without selling your soul. You'll find
strategies, tips, and practical information to guide you gracefully toward your goals.
Click on "FREE STUFF" to receive Susan Harrow's newsletter "Sixty Second
Secrets, Chapter 7 of "Sell
Yourself Without Selling Your Soul," plus the Print Interview Secrets guide.
Radio-TV Interview Report
The magazine producers read to find guests for their radio and television shows.
Advertise in the magazine to make yourself known to producers.
Sherri
Rosen Publicity LLCis located in NYC. The agency
works with eclectic clientele, specializing in relationship, how to, sexuality
and spirituality. Sherri's very first client's book, How to Satisfy a Woman
Every Time, landed on the NY Times Bestseller List in 6 months working on
the project... and stayed there for 63 weeks.
Soul
Song Marketing
Struggling to attract not just more clients - but more of the "right"
clients? Soul Song Marketing offers one-on-one and small group coaching
for soulful coaches and consultants looking to sing their song and
attract great clients. Free download of complimentary e-book co-written
by marketing guru Robert Middleton, "7 Keys to Attracting Clients That
Make Your Soul Sing and Cash Register Ring!"
www.soulsongmarketing.com. (Recommended by Barb Casey.)
(1) Email Signatures
Are you using an email signature to promote your business? At the bottom of this
newsletter you'll see an email signature that includes my name, the Directory
name, and a brief promotional paragraph, along with contact info. This same
"blurb" is on the bottom of all email I send, and hopefully encourages
recipients to either visit the website or call/email me for details on how they
can be included in the upcoming Directory. At the minimum, it's a reminder and
it's free publicity.
Take a look at the signatures on email you receive to get ideas of how to word
your own. Your email program will most likely have a "tools" feature
that adds your signature automatically to all email you send. It really gives a
professional look to your business email.
(2) Letters to the Editor
If your business is local and you're an expert at something, you can gain
visibility and credibility with a well-worded "Letter to the Editor"
of your local newspaper. This is one of the "free publicity" tools
that you might consider as an ongoing part of your marketing plan, along with
press releases and radio call-in shows. If you have good writing and/or speaking
skills, and information people could use, you can schedule these activities
weekly or monthly -- whatever works -- but do it consistently for best results.
(3) Donate Your Services or Products
If you have a clearly defined target market and can make contact with organizers
of events for this segment of the population, you can gain "free"
publicity by donating either a product or your services to be used as a door
prize, a fund-raiser gift, an auctioned item, a raffle prize. You'll usually get
a mention in the event program or an announcement on the loudspeaker, plus
whoever wins your product or service could become an ongoing client and
potential source of referrals.
Give away a free psychic reading, a workshop slot, a massage -- something of
value that can bring repeat business. It's a win-win situation for all.
