Barbara Casey's
"Messages from the Soapbox"
Vol 7, No 6 -
May 5, 2008
In This Issue:
- Marketing in the Age of Aquarius
- This Newsletter is Evolving... Here's the Scoop!
- FREE TELECLASS - Recession-Proof Your Business
~ Marketing in the Age of
Aquarius ~
As publisher of the "Metaphysical & Holistic Florida Directory" from
1995-2002, I learned firsthand the challenges faced by spiritual
teachers and healers in marketing alternative methodologies to a
mainstream population.
As I moved into niche marketing in this decade, it became increasingly
apparent why my body-mind-spirit clients resisted narrowing the focus of
their business into a stronger niche - it was because of their
compelling urge to serve humanity. They didn't want to leave anyone out.
And as we near the end of this millennium's first decade, many
soul-guided entrepreneurs are still struggling to keep their businesses
afloat - even though they are exceedingly proficient in their chosen
work.
"The more things change, the more they stay the same."
It's true that we have made giant inroads into the mainstream over the
past 20 years. For example, in Florida, a metaphysical college (CMS.edu)
is recognized by the state's Department of Education; Feng Shui is now
commonly used for selling houses; millions of people discuss the Law of
Attraction all over the internet; and alternative healers are often a
first choice of people who get sick.
So - why aren't more of us doing better financially? Why are talented
metaphysicians still hesitant to take a leap of faith away from jobs
they hate into work they love?
And - here's the kicker - why aren't more of us making better use of the
new Web 2.0 media that are tailor-made for Aquarian Age businesses?
YouTube, for example, is an ideal showcase for health instructions,
sermons, author interviews, meditations... just for starters.
Blogging is one of the top tools for anyone with a passion for writing.
If you're a "how-to" teacher,
Squidoo is just the ticket.
Spiritual teachers would have a blast on networking sites such as Ryze,
Facebook and Powerful Intentions.
Yet many metaphysicians and soul-guided business owners are not using
these Web 2.0 tools, even though they could get extensive attention for
their business - at no financial cost.
I'm aware of these resources because I keep up with the better marketing
ezines and blogs for my line of work. I'm not 100% proficient in them -
yet - because (1) there is a learning curve to each one, (2) there are
sooooo many of them now, and (3) not all of
the resources are suitable for metaphysical/spiritual/holistic
entrepreneurs.
But I do intend to investigate and learn - and as I do so - I will take
notes. I will then translate these notes into easy-to-manage "how-to"
lessons which I'll present as written tutorials, e-books and
teleclasses. (Maybe even YouTube videos when I learn how ;-)
I have already created a step-by-step tutorial on how to set up your
Typepad blog which you can
download free here.
And another on
how to make an attractive flyer with Microsoft
Word.
On May 21st at 7:00 PM (EDT), I'll be presenting the first of my free
teleclass tutorials especially designed for soul-guided business owners,
including healers, spiritual teachers,
inspirational writers, coaches and intuitives.
The topic is "Recession-Proof Your Business" and you'll learn many, many
ways to secure your business for tough economic times.
Here's where you can learn more.
This summer, additional "Aquarian Age
Technology" teleclass tutorials will be on:
(1) Multiple streams of income for spiritual teachers.
(2) How to create a web presence without an expensive website.
(3) ... Stay tuned to
this newsletter for updates.
My mission for the coming year, at least, is to get lightworkers and
soul-guided business owners up to speed on the readily available
technologies in the easiest way possible... to have the greatest impact
on the people who need you most.
In other words, being the information bridge between your inspirational,
healing work and the practical needs of the marketplace.
I'm by no means an expert in all of this stuff - but I can point you to
experts in those areas in which you'd like to become more proficient.
What I really want to do is help you explore - without feeling nervous
about it - the Web 2.0 technologies that seem out of reach, only because
you may not have learned them yet. And to make the learning easy, fun
and useful for your business success.
We don't have to learn everything... but we do have to get started. This
is the Aquarian Age, after all, and we have so many of these wonderful
interactive communication tools just waiting for us to say something.
I hope you'll jump on board (and keep watching my newsletter for
teleclass updates).
Thanks,
Barbara
Learn more about the Recession-Proof Your Business
teleclass.
~ This Newsletter is Evolving...
Here's the Scoop! ~
I am considering using an autoresponder service for making sure my
teleclass students get their bridge numbers, reminders, handouts and
audio links in a timely and organized fashion.
Because the autoresponder I'm considering also includes an ezine
publishing service for the same fee, it's likely that I'll migrate my
newsletter subscribers from the service I currently use to this new
system.
I'll be doing this in May, so if you receive a new request to opt-in to
my newsletter - and you'd like to continue receiving it - please respond
when you get the email. You'll likely need to click on a link to
activate your subscription.
(Somewhere in the email you receive, you'll see either my name - Barbara
Casey - or my company name - New Radiance.)
* I'll publish my review on the ease of setting up the new ezine and
autoresponders in my next newsletter (along with tips, in case you want
to set up a similar service yourself).
~ FREE TELECLASS -
Recession-Proof Your Business ~
Join us Wednesday, May 21 from 7:00-8:00 PM (EDT) for a jam-packed
teleclass tutorial full of ideas you can start using immediately.
I'll be recording the class, so if you miss any pointers, you can always
listen to the audio later.
Here's what we'll be covering:
* Social networking sites suited for holistic and spiritual
entrepreneurs
* Free online directories for promoting your business
* Where to post articles free for advancing your "expert" status
* Which free marketing ezines are low-hype, high knowledge, must-read
* Creating multiple streams of income from ONE product idea - FAST!
(This will be expanded on in a
future "hands-on" teleclass for spiritual teachers and others with
something to share/sell.)
* How to sell your stuff without a costly merchant account
* The value of free teleseminars (like this one)
* Pricing your products and services for a fear-inspired economy
* Selling to people's needs (i.e. - people who are ready to buy)
* Time-tested tips and tricks for bringing in business
and most important of all...
* Practical ideas to reposition your business quickly... so you can
thrive in uncertain economic times.
Hope you can make it!
Register here for Recession-Proof Your Business -
the teleclass.
============================================
Barbara Casey's Messages from the Soapbox:
Bridging your inspirational work and the practical needs of the
marketplace.
PO Box 86674, St. Petersburg, FL 33738 ~ (727) 397-2702
Copyright 2008 Barbara Casey
Barbara Casey's
"Messages from the Soapbox"
Vol 7, No 5 -
March 26, 2008
In This Issue:
- Living Your Real Life - Guided By Your Soul's Purpose
- The Law of
Attraction & Tough Financial Times
~ Living Your Real Life - Guided By
Your Soul's Purpose ~
Announcing... My new e-book "Living
Your Real Life - Guided By Your Soul's Purpose."
Would you be willing to embark on a mission quest, even if it leads you
in a brand new direction?
That's what I did these past few months... and I find that now - instead
of seeing myself as primarily a marketing coach - I'm more of a
marketing tutor. And my path is evolving more toward writing and group
how-to teaching than one-on-one coaching.
My "target" audience - those folks I feel passionate about working with
are now identified as "spiritual messengers and teachers," rather than
the more generic "home business owners."
The reason? I'm listening to my inner guide more. I feel strongly about
helping intuitive and inspirational entrepreneurs (right-brain thinkers)
get their message out to a bigger audience.
And I know they could use help taking advantage of the myriad
alternative media currently available (mostly for free) to market their
products and services.
Blogs.
Squidoo lenses.
Teleclasses.
Social Networking (Facebook, Ryze, Powerful Intentions, LinkedIn,
etc.).
Social Bookmarking (Digg, Delicious, Stumbleupon, and more).
Craigslist.
Warriors Forum.
YouTube.
InfoProducts.
You can see the possibilities - most of these are F-ree tools - if only
we knew how to use them.
I see my role over the coming months as a marketing tutor with a
hands-on approach to helping you learn this stuff. In other words, I'm
the information bridge between your inspirational work and the practical
needs of the marketplace.
But first, you must know what your business stands for... and the best
way I know of nailing this down is to embark on the kind of mission
quest I ventured on myself.
It all boils down to understanding your soul's purpose - so you can
truly build your business around a solid "soul niche" - one that makes
sense to you... and your prospective clients.
How else will people "get it" about you?
The alternative media I mentioned can help you become "slightly famous"
in your field - some people call it "microcelebrity."
But unless you have an identifiable presence - which your soul niche can
give you - you'd just be throwing your seeds on rocky ground. Lots of
words, but nothing people can identify with, because the energy isn't
there to attract them.
That's why I get on my soapbox about niche marketing and that's why
you're hearing me beat this drum about "soul niches."
What's
the current status of your own business? Are you getting any clues that
something needs to be tweaked - or dramatically altered?
In other words, has your business started slowing down... or do you feel
as if some aspect of your business just isn't fitting right anymore? If
so, it could be time for a soul niche
tune-up.
I'm still offering
phone coaching to help you "nail down your niche," but if
you'd like an inexpensive way to do it yourself, my new e-book has a
step-by-step format to make it easy for you.
And there's a 40% off introductory discount, too, so it's really
affordable.
In future newsletters, I'll be announcing teleclasses and tutorials for
working with Squidoo, blogs, Facebook and the rest so you can take your
business from soul niche to microcelebrity.
In the meantime, you'll want to start working on your new, revised
business focus, so you'll know exactly what to say, to whom and, more
importantly - why.
Sincerely,
Barbara Casey
Marketing Tutor
"From Soul Niche to Microcelebrity"
Here's the link for my new ebook -
Living Your Real Life - Guided By Your Soul's Purpose
http://www.livingyourreallife.com
~ The Law of Attraction and
Tough Financial Times ~
This article is by Joan Sotkin of Prosperity Place. Timely information
on working with Universal laws to stay above the mass consciousness of
fear and lack...
There are days when it seems like the whole financial world is falling
apart. There are also days when the market goes up and you can feel
optimism building among investors. For the average person, however,
things look difficult--and at times impossible.
A problem for those who want to improve their finances during tough
economic times lies in maintaining a mindset that allows for wealth
building. When fear abounds, tuning into it is easy. Stepping out of
fear and into hopeful optimism takes some effort.
The Law of Attraction states that what you manifest reflects your
thoughts. And the authors of "The
Secret" stress the importance of maintaining positive
thoughts and focusing on what you want, not what you don't have.
Along with your thoughts, the emotions they stimulate are the creative
force behind what you manifest. So staying in a positive frame of mind
and having positive expectations for the future are essential for
success, no matter what's going on around you.
How can you do this? Here are some suggestions.
1. Stay focused in the moment, not on the future.
Fear can easily be stimulated when you start making conclusions about
what will happen to you "if" - when if hasn't happened yet. The future
is just a guess from the perspective of the present.
Common thoughts might include, "If I run out of money, then . . . " or
"If I can't pay my mortgage, then . . . " Those thoughts usually lead to
uncomfortable feelings and dire predictions.
When the fear comes up, switch your focus from the future to the current
moment. Ask yourself the following questions:
* At this moment, do I have enough to eat?
* At this moment, do I have a place to live?
* At this moment, am I free to take action?
2. Switch from fear to gratitude.
Look around you and see what you have and express gratitude for all the
things you have and have been enjoying. Take a deep breath, say to
yourself, "I am grateful for ______," and generate the feeling of
gratitude while you do this. Every time fear comes up, do this exercise.
3. Imagine some possible positive outcomes.
Do some creative thinking. Your self-talk might include: Even though I
am facing more expenses than I can handle, I could take some action. If
I decide to _____ (fill in a possible action), then I can generate the
money that I need (Or make arrangements with my creditors, or be safe
for another month, or _____. You fill in the blank.)
Keep in mind that no matter what is going on around you, there are
always opportunities for making money. You may have to behave in a way
that is new for you, but the consequences of this new behavior could
lead to a better way of living for you--one that is comfortable and
secure. But you have to imagine it first.
4. Stay in touch with your feelings.
Tough times present a great opportunity for getting in touch with deep,
unexpressed feelings. Dialog with yourself to find out what you are
really afraid of. Ask yourself, "When I get beyond the fear, what am I
feeling?"
Are you feeling alone? Ashamed? Angry? Deprived? Trapped? Probably one
or all of these. I can guarantee that whatever you are feeling, it isn't
the first time you have had these emotions. By paying attention, you can
now release the old emotions you are carrying
around with you.
To help you with this, I suggest one or more of the following:
* Build Your Money Muscles, especially Exercise 3 and Exercise 7.
* Healing Your Financial Shame
* Let Go of the Aloneness Blocking Your Prosperity
* Be Set Free Fast
Here's the link to Joan's recommendations.
© 2008 Joan Sotkin
=========================================
Barbara Casey's Messages from the Soapbox:
Ideas, tools and inspiration for creating micro-celebrity "buzz."
PO Box 86674, St. Petersburg, FL 33738 ~ (727) 397-2702
Copyright 2008 Barbara Casey
=========================================
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