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Are You the Master... or Servant of Your Business?
by Barbara Casey
"Any thing we love serves us. Any
thing we don't love, we serve."
In a business context, this is a very important distinction. What aspects of your business feel like
drudgery? What do you put off until the last minute? Or are you juggling so many things you don't
have space to savor what you love to do?
Where do you compromise... or settle for less than your ideal? Are you the master or the servant of
your business?
If you're spending more time and effort on the "not-love" parts of your business, are you
also generating an abundance of "not-income?"
What would it take to turn this situation around?
First of all, try to break your business down into its component parts. All of us in business have
to do certain administrative things -- pay bills, balance check books, answer phones, purchase
supplies. Whether you love it or not, you gotta do it -- or hire someone to do it for you.
All of us in business need to learn and conduct some type of marketing, to keep our name in the
public eye. Again, whether you love it or not, it must be done, by you or by someone you hire.
But these aren't your "business" as such. They're important to your business, but they
aren't your business. Your business is serving clients in some fashion and that's where you want to
look for the "I love it" versus the "It's not much fun" feelings.
If money were not an issue, what would you be doing? How does the idea of this activity feel to you?
Can you see yourself in the picture of doing what you love? Can you feel the joy this brings you?
What will it take for you to create this activity in your business every day? A more focused
marketing plan? Permission from yourself to enjoy your work more? Unleashing your inner child?
Releasing a lifetime's worth of "shoulds?"
Joy expands energy; enthusiasm puts you "at one" with what you're doing. By focusing your
intention and activity on what you love to do, you magnetically attract clients who are attuned to
you. You are putting out a vibrant signal which gets the attention of those people who most need
your products and services.
If you're looking for a way to make your business more successful, try doing more of what you love. It's been known to work. (c) Copyright by Barbara Casey. (Barbara Casey is author of the niche marketing course "Marketing with a Mission"
and host of http://www.newradiance.com - over
90 pages of
inspired marketing ideas for small business owners.)
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