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Presented by Barbara Casey, this teleclass is especially for spiritual entrepreneurs, teachers and healers.
 

 


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Barbara Casey
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Tax Savings Effective 7/1/08

Bigger Tax Deduction for Business Use of Auto

The IRS announced that, as of July 1, 2008, Standard Mileage Rate (SMR) for deducting business use of your personal vehicle, increased by 8-cents per mile. The NEW RATE is 58.5¢ per mile as of July 1.

Click here to subscribe to Ron Mueller's newsletter for more tax tips.
 

 

 

 

 

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The Essential Marketing Library for Small and Home-Based Business Owners

Getting Business to Come to You
by Paul and Sarah Edwards & Laura Clampitt Douglas
Buy it now from Amazon.com

Billed as a "complete do-it-yourself guide to attracting all the business you can enjoy," this 686-page book covers just about everything. Barb Casey's own copy is underlined, highlighted and sticky-noted for easy look-ups. Contains how-to's, real-life examples, and easy to follow action steps. This is the book to get if you're a do-it-yourself marketer.

Tested Advertising Methods by John Caples
Buy it now from Amazon.com

Learn to write better ads with this gem of a book. Formulas for writing better headlines, lead-in paragraphs and illustrations of right and wrong methods of writing marketing copy. I love this book and use it often when I need ideas for ads.


Persuading on Paper
by Marcia Yudkin
Buy it now from Amazon.com

The complete guide to writing copy that pulls in business from one of Barb Casey's favorite online marketing teachers and writers. Especially helpful are the sections on "knowing your audience" and "choosing an appropriate voice." 

6 Steps to Free Publicity
by Marcia Yudkin
Buy it now from Amazon.com

How to craft and deliver a press release that gets you featured in the media...plus dozens of other ideas for obtaining free publicity. Loaded with ideas you can try for yourself.

Marketing Mastery - Check out all Marcia Yudkin's books, special reports and audios. Great ideas from a tried and tested (and highly respected) copywriter and marketer. I love her work!


Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson
Order it now from Amazon.com

All of the Guerrilla Marketing books are useful. This easy to read book is a great "starter" tool if you're looking for free and inexpensive methods for marketing your business.

If you're a home business owner, you'll like the chapter on positioning your business in Guerrilla Marketing for the Home-Based Business by Jay Levinson and Seth Godin
It's available at Amazon.com

Focus: The Future of Your Company Depends on It
by Al Ries
Get it now at Amazon.com

The examples in this book are largely from corporate America, but you can translate the ideas into a small business also. The narrower the focus of your business, the easier your marketing becomes...and the easier it is for prospects to differentiate you from the others in your field. 

EVEolution by Faith Popcorn and Lys Marigold
Available at Amazon.com

If your primary market is women, you'll find this book very helpful in understanding how and why women buy. Women buy or influence the purchase of 80% of all consumer goods. Women start businesses at twice the rate of men. And women process marketing information in a different way than men do. Read this book to discover how to more effectively market your products and services to women.

 




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