Marketing and the Law of Attraction

by Barbara Casey

You've often heard from marketing experts that it's best to "target your market" to consistently gain clients. I know the concept sounds rather military, but all it means is: if you focus your marketing repeatedly to a specific group of people over a fairly long period of time, they can't help but become familiar with your products and services.

Target marketing is really just a way to illustrate a basic spiritual principle in action - the principle we know as "The Law of Attraction."

In physics, the "Law of Attraction" states that atoms which are mutually compatible draw together repeatedly to form a perceptibly material object. In metaphysics, the Law of Attraction occurs on the mental plane, and is often expressed by the axiom, "Like attracts like."

In marketing, you wish to attract the appropriate clientele who need your services. "The mind is a magnet and attracts whatever corresponds to its ruling state," writes Raymond Holliwell in "Working with the Law." To attract the right clientele for your business, you must have a great "interest" in these individuals and their needs. Is there a particular age group, cultural group, health issue, business or cause which draws you to the people involved therein? Do you think about this interest frequently?

Is this particular group the focus of your current marketing?

In addition to being interested in your clients' needs, your full "attention" must be directed to this interest, thus magnetizing the power of attraction. You need to be "turned on" by the idea of serving their needs. When you feel strongly about the value of your product or service, it shows in your marketing message. Your prospects will feel this energy and be drawn to respond positively to your offer.

Who are you speaking to in your ads and brochures?

"Expectation" is the third component for attracting the right clientele. Envision your daily schedule filled, your classes one hundred percent booked, your website overflowing with visitors. See products flying out your door to customers eager to use them. Your intent to have a successful business attracting the right clientele is an important part of the marketing process. You only get what you expect, so you want to seed this garden carefully.

Many of us are still dealing with "old issues" that tend to inhibit our business success. If that's the case, it helps to find a body, mind, spirit professional who can help you release the baggage so you can get on with the work at hand.

Holliwell says, "God feeds the birds and supplies an abundance of food, but He does not put the worms into the bird's mouth." You could wish for your clients to arrive, but you are more likely to have to go fetch them.

That's the job of marketing, once you decide whom you wish to fetch.

(c) Copyright by Barbara Casey.