New Radiance Updates
Ju
ly
2002
~~ NEW RADIANCE NEWS AND UPDATES ~~
1. Each month the New Radiance website features a different
section of the Directory as a PDF file that you can view for
free. The links for websites and email addresses are "live"
so you can visit the websites that interest you. For July,
we're showcasing the "Books and Authors" section.
2. On Monday, July 22, the Florida Institute of Noetic
Sciences is conducting a workshop called "Emerging the Next
Steps" from 8:30 AM to 4:30 PM as a follow-up to the July 19-21
conference "Seeding Spirit in Action." It takes place at
Eckerd College's Continuing Education Center in St. Petersburg
and costs $30.
For information about this event and a pot luck meeting on
August 25, please contact Sharon Joy Kleitsch at 727-550-9660
or email mailto:kleitsch@verizon.net
or visit http://fl-ions.org
3. Kate Levensohn has created a new website for the A.R.I.E.L.
Research Institute for Evolutionary Living. The site is an
interactive spiritual community resource with web forums on
angels, past life and healing, plus a chat room. There's also
a healing request list and messages from the angel Ariel. For
information on how to live a spiritually awakened and attuned
life while on the material plane, please visit
http://www.arielinstitute.com
4. Gypsy Blue Trading Company in Holly Hill, Florida is
sponsoring Daytona's 2nd Annual Pagan Pride Day to be held
10:00 AM - 6:00 PM on Sunday, September 29 in Holly Hill's
Hollyland Park. The East Coast Pagan Alliance is hosting
this charitable event, whose proceeds will benefit the Outreach
Community Care Network. The entrance fee is 2 canned food
items and the day will include workshops, vendors, drumming,
Tarot, belly dancing, entertainment for kids and a raffle and
auction. For info, please click on the Pagan Pride Day button at
http://www.gypsybluetrading.com/
5. The 7th annual World Healing Day takes place August 22 and
will include two global linkups, one at 12 noon GMT and a
second at 11:20 PM GMT (please note that the UK is on daylight
savings at this time). Each linkup lasts 20 minutes, during
which participants are requested to meditate, pray, dance, sing
or perform a symbolic act with the intention of expanding love
and awareness on the planet. For additional information, please
visit http://www.worldhealing.co.uk
~~ MARKETING & THE LAW OF ATTRACTION ~~
You've often heard from marketing experts that it's best to
"target your market" to consistently gain clients. I know the
concept sounds rather military, but all it means is: if you
focus your marketing repeatedly to a specific group of people
over a fairly long period of time, they can't help but become
familiar with your products and services.
Target marketing is really just a way to illustrate a basic
spiritual principle in action - the principle we know as "The
Law of Attraction."
In physics, the "Law of Attraction" states that
atoms which
are mutually compatible draw together repeatedly to form a
perceptibly material object. In metaphysics, the Law of
Attraction occurs on the mental plane, and is often expressed
by the axiom, "Like attracts like."
In marketing, you wish to attract the appropriate clientele
who
need your services. "The mind is a magnet and attracts whatever
corresponds to its ruling state," writes Raymond Holliwell in
"Working with the Law." To attract the right clientele for your
business, you must have a great "interest" in these individuals
and their needs. Is there a particular age group, cultural
group, health issue, business or cause which draws you to the
people involved therein? Do you think about this interest
frequently?
Is this particular group the focus of your current marketing?
In addition to being interested in your clients' needs, your
full "attention" must be directed to this interest, thus
magnetizing the power of attraction. You need to be "turned
on" by the idea of serving their needs. When you feel strongly
about the value of your product or service, it shows in your
marketing message. Your prospects will feel this energy and be
drawn to respond positively to your offer.
Who are you speaking to in your ads and brochures?
"Expectation" is the third component for attracting
the right
clientele. Envision your daily schedule filled, your classes
one hundred percent booked, your website overflowing with
visitors. See products flying out your door to customers
eager to use them. Your intent to have a successful business
attracting the right clientele is an important part of the
marketing process. You only get what you expect, so you want
to seed this garden carefully.
Many of us are still dealing with "old issues" that tend to
inhibit our business success. If that's the case, it helps
to find a body, mind, spirit professional who can help you
release the baggage so you can get on with the work at hand.
Many of the coaches and counselors listed in the New Radiance
Florida Directory can help you with this.
Holliwell says, "God feeds the birds and supplies an
abundance
of food, but He does not put the worms into the bird's mouth."
You could wish for your clients to arrive, but you are more
likely to have to go fetch them.
That's the job of marketing, once you decide whom you wish
to fetch.
~~ MARKETING IDEAS ~~
1. Do you have a special group of customers you'd like to
reward with an inexpensive but thoughtful gift?
Do you have a list of "hot prospects" that you'd like to
impress?
Do you have an upcoming event where you'd like to give a
"little something extra" to your attendees?
The 7th Edition of the New Radiance Florida Directory is the
ideal gift for the Floridians on your customer list. Here's why:
-- The cover by Blue Haze Design is eye-catching
-- The articles are motivational and useful
-- You can attach your own business card or label on the cover
-- Because it's a valuable reference book, people keep their
Directories for years (with your business card attached)
Every time your client or prospect looks in the Directory for
a bookstore or church, they'll see your business card.
The Metaphysical & Holistic Florida Directory has been a
respected publication since 1990. Your clients and prospects
will be delighted to receive this special gift from you and
will remember your thoughtfulness for a long time.
At 192 pages, the Directory is an impressive-looking gift and
you can purchase multiple copies for your business gift-giving
at wholesale prices as low as $4.50 each (shipping included).
If you order 11 copies or more by August 31, 2002, you'll
receive a special free bonus -- I will email you the link to
download a free copy of the 102-page niche marketing manual
"Marketing with a Mission." It's valued at $33 and includes a
free phone consultation.
To receive the wholesale price list, please email your request
to: mailto:newradiance@earthlink.net
View information about the New Radiance Florida Directory at
http://www.newradiance.com
View excerpts from Marketing with a Mission at
http://www.marketingwithamission.com
2. Here's a way to use the "Law of Cooperation" to drum up
new business. Try swapping gift certificates with a business
that has a similar customer base as yours (your target market).
For example, if you're a life strategy coach, you could give
five gift certificates for a full or "teaser" session to a
massage therapist. The massage therapist then gives these
certificates as "rewards" to his special clients - for free.
The massage therapist returns the favor with five of his own
gift certificates for you (the coach) to hand out to your
clients. No money changes hands and the clients who receive
the gift certificates will feel overwhelmed by your generosity.
That's the Law of Cooperation in action. The drumming up of new
business happens because if you're a good coach or massage
therapist, you may be able to schedule repeat visits by the
individuals whose first session came through a gift certificate.
This approach works for service businesses whose clients
normally require a number of sessions. Also, you probably want
to trade on a "dollar for dollar" basis, although that's not
essential.
This is a strategy that can help you during a particularly
slow business period. It keeps your momentum going and builds
lots of good will, too. Plus, you get new names to add to your
mailing list. It creates an "everybody wins" situation.
3. The new Site Build It-Basic (SBI!-B) will be launched at the end
of July. It's a user-friendly website creation and promotion
package designed for small or home based business owners who
sell services or who wish to build affiliate income online.
The package includes a free e-zine mailout module, easy-to-use
graphic tools, web page templates for quick design, plus
everything that's already in the current Site Build It package.
An e-commerce module will be available in about two months,
and can be added to your current Site Build It website. If you
purchase Site Build It now, you'll receive the e-commerce
upgrade free for the rest of the year.
This is a great opportunity if you have products to sell or
are writing an e-book and would like to provide secure credit
card purchasing on your new website.
Complete details are at:
http://buildit.sitesell.com/newradiance.html
~~ ADDITION TO RESOURCE LIST OF WRITERS AND DESIGNERS ~~
Here's a new addition to our growing Resource List of
Artists, Writers and Web Designers.
Harusami Words & Pictures:
Full service web design, hosting and graphic arts by award-
winning artist, writer, intuitive guide and Reiki Master,
Harusami, who also created Soul2Soul with Harusami & Friends
and the Soul2Soul Network Directory of Metaphysical, Holistic
and Spiritual Resources. Add your listing to the state-by-state
network for free or have Harusami design and implement your
vision with personal service, attention to detail, and unique,
affordable webdesign solutions.
http://www.harusami.com
For the complete resource list, please click
here.
~~ NEWS FOR AUTHORS AND SELF-PUBLISHERS ~~
1. Free marketing course by email --
Are you interested in publishing your own e-book? Find out
how to brainstorm, create, produce and sell your own
infoproduct online. Send for the free Info Products Masters
Course: mailto:timsnewradiance@sitesell.net
2. A newsletter worth looking at --
Dan Poynter and Danny O. Snow send out an e-mail bulletin for
publishers and authors with helpful tips on publishing and
book promotion. Visit http://www.u-publish.com
for more info
or subscribe by emailing: mailto:subs@u-publish.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a free service sponsored by the
New Radiance Metaphysical & Holistic Florida Directory.
Back issues online at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The New Radiance Florida Directory is your statewide guide
to metaphysical bookstores, spiritual centers, alternative
health care, intuitive counselors, coaches, spiritual
advisors, metaphysical teachers & classes, holistic/new age
publications, and a whole lot more.
To purchase the Florida Directory by credit card online, go to:
http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou
To order the 192-page book by mail, just send your check for
$12.84 (includes sales tax and shipping) to New Radiance,
PO Box 86674, St. Petersburg, FL 33738.
ATTENTION RETAIL STORE OWNERS:
If you'd like to sell the Florida Directory in your store,
please request the wholesale price list by emailing your store
name and address to: mailto:newradiance@earthlink.net.
Thanks!
New Radiance
Just
99¢
for BOTH
