When you close your eyes and envision your business, what do you see?
Do you see a business that's the fulfillment of a dream to be a writer, healer, teacher, entrepreneur, or (fill in the blank)?
Or do you see a business that serves a need or want in others? Does your business lift people up in some way to the fulfillment of their dreams?
Perhaps your business has even gone beyond the stage of serving others to where it now is in a position to change the world. Think about it. What are you doing that could have a global impact?
Or maybe you're a visionary business person who evolves life itself, creating new ways for humans to live and interact with one another.
Does this seem a little far-fetched to you? It shouldn't.
Why else are we here but to evolve the human species to new, improved ways of being?
Sure, we may start out at the beginning tickled pink that we finally became the writer, healer, teacher, entrepreneur, (fill in the blank) we always dreamed of being. But let's not let it stop there.
What kind of stretching exercises can we practice to move from the personal to the other to the global in our business? And how can we make that even greater leap to creating a whole new paradigm?
If any of this sounds scary or too far out, you might want to begin by releasing the blocks and fears that hold you back from your greatness. You could try coaches, counselors, past life regression or meditative contemplation to view and winnow out the patterns we all fall into so easily... and which no longer serve us.
Then there are many excellent self-help teachers and personal development tools to guide you to the next level of understanding of how you fit in the cosmic scheme of things. Many of these are listed here.
As we dream bigger and reach higher, we also need to know more about how business works, especially if we want to reach a world-wide audience via the Internet. On a small scale, we can get by with limited business knowledge and lots of personal referrals. If we're expanding our range, there's a bigger learning curve. You might wish to further your studies with some of the business tools listed here.
Raising the energy of your business has to start with you. What do you do to consistently raise your vibration? Do you take walks in nature, listen to uplifting music, take classes, read consciousness-raising books? Do you sit in quiet contemplation frequently, if not daily? Are you very grateful for everything you are and have? Are you on track with your soul's purpose?
Does your business reflect the highest state of your own being at this time? Or do you have to keep "stepping down" to perform your job?
As we evolve individually, our business naturally follows suit. Which is a good plan for marketing purposes because, hopefully, our clients are "keeping pace," too.
Evolving our business to a higher and higher level makes sense on many fronts. It keeps us personally inspired to dream bigger; it helps our clients grow and expand in their own awareness; work becomes more fun for us; it causes a "butterfly effect" in the improvement of life on the planet.
And it makes marketing so much easier when clients move up the scale with us. You know the 80/20 rule... 20 percent of our clients generate 80 percent of our business. Well, business evolution helps that 20 percent stay loyal, interested and growing right along with us.
And while you're making plans to "kick your business up a notch," make sure you're doing it for that committed 20 percent, rather than the 80 percent who are still waffling.
The wafflers will see the light blazing, eventually.
(c) Copyright 2004 Barbara Casey
