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2005 Newsletters
Barbara Casey's NICHE NEWS
Marketing Ezine
(formerly New Radiance Updates)
Special Edition -
February 22, 2006
Carrying the Niche Marketing Crusade to Home Business Owners with a Dream
I'm
asked to take part in a number of online campaigns. Usually I politely say no
thank you. But here's one I think you'll appreciate.
There's a new biography just out titled "Here Comes The Sun: The Spiritual and
Musical Journey of George Harrison." The book is doing very well in bookstores,
and reviewers have praised it as a fascinating look into the late Beatle's
transition from pop star to spiritual visionary.
As an incentive to buyers, the author has enlisted a number of experts in the
field of wellness and spirituality who are offering a variety of valuable gifts
— but only for two days, February 23 and 24.
Peter Frampton has said, "I have fond memories of times George and I spent
together, and "Here Comes The Sun" really captures him — not just as a Beatle
but as an artist and a human being." You'll find out what he means, and learn
how to receive a number of valuable no-costs gifts, by going here:
http://www.herecomesthesunbook.com/offer
(See below for
an explanation of the book marketing method used by "Here Comes the Sun" that
can boost the sales of your own books on Amazon.com.)
Boost Your Book Sales
on Amazon.com
If
you're wondering why I'm promoting this book, it's because (1) It brings up some
memories for me of the 60's era and (2) It affords me the opportunity to pass
along some marketing tips about raising a book's rankings at Amazon.com (and
selling a ton of books at the same time).
In November, I was approached by the promoters of this book to joint venture
with them. In exchange for mailing the above blurb to my ezine readers, the
"Here Comes the Sun" website placed my name prominently on the bonus page, where
you'll find some really cool gifts if you buy the book.
This Amazon strategy is a great method for improving new book sales, because it
sets up great win-win situations. The George Harrison book people will be
sending a blurb similar to the one above to over 300,000 names, all of whom are
on other people's email lists.
Thousands of people who are interested in the book (or the bonuses) will head
over to the "offer" web page link you see above. The people who visit this page
will see the link to my website and some of these folks may decide to pay a
visit. It's a good trade-off, and I only offer something to my readers that I
think they'll actually be interested in.
If you have a book to promote, you can conduct a similar campaign. All you need
to do is:
(1) Line up your free bonus offers,
(2) Arrange for other people with email lists to send your information on a
specified date,
(3) Write a compelling sales letter these folks can copy and paste,
(4) Send reminder notices closer to the date of the mailing,
(5) Create a special bonus offer web page just for this campaign, where you
generate enthusiasm BEFORE people go to Amazon and where you give clear
instructions on how they can collect their free bonuses.
(6) Make sure Amazon.com has enough books on hand or
can get them
quickly!
For ideas, take a close look at the "offer" page on the "Here Comes the Sun"
website and also at Joe Rubino's bonus page.
Joe is offering over $4,950 worth of bonuses for a $13.57 book called "15
Secrets Every Network Marketer Must Know: Essential Elements and Skills Required
to Achieve 6 & 7 Figure Success in Network Marketing." He and his co-author John
Terhune launched their book promotion on February 15, on which day the book hit
the #1 position on Amazon in the Network Marketing and Sales Category, #21 in
Business and #76 overall.
They've been asked to extend their offer and are doing so for a limited
time. To see the very long list of bonuses (including my e-book, Marketing with
a Mission), please visit
http://www.cprsuccess.com/15secretsbonuses
You'll find instructions on where to purchase the book and how to receive your
free bonuses.
If you're an author, this is a pretty interesting method for creating a
worldwide buzz about your books (Amazon has online branches serving many
countries).
HAPPY MARKETING!
Barbara Casey
Extreme Niche Marketing Coach
for Home Based Business Owners
http://www.extremeniches.com
http://www.newradiance.com
"Home
business owners gotta niche!"
===================
Barbara Casey's NICHE NEWS Marketing Ezine
Carrying the Niche Marketing Crusade to Home Business Owners with a Dream.
Copyright 2006 New Radiance Corp
PO Box 86674, St. Petersburg, FL 33738
727-397-2702 ~ www.newradiance.com
