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New Radiance Updates
December 2002
~~ ENRICH THE WORLD WITH EVERY BUSINESS TRANSACTION ~~
I recently read Wallace D. Wattles' 1910 classic book "The
Science of Getting Rich -- or -- Financial Success Through Creative
Thought" and one idea jumped out, begging to be expanded upon.
"You must give every person more in use value than he gives you
in cash value. Then, you are adding to the life of the world with
every business transaction."
Business is essentially a mutually-agreed upon practice to exchange
one form of energy for another. GOOD business is selling a person
something that adds more to his life than the thing he gave you
in exchange (usually money).
If a person feels he has received excellent value in his dealings
with you, he is likely to become a repeat customer. You have
improved his life with your product or service and he, in turn, has
increased your income, thus allowing you to more fully develop and
express your own life.
Giving from your heart helps you receive blessings in return. It's a
cornerstone concept of the spiritual marketing approach to
business.
If you're a teacher, your instruction will contribute more to your
students' well-being than is reflected by the twenty or thirty dollar
admission fee. An artist can add beauty and inspiration to a
person's life far above the selling price of his artworks. A good
healer offers priceless peace of mind in addition to amelioration
of a specific health issue.
But be CONSCIOUS of providing this extra value. In every
instance, offer an extra service or put your utmost ability and
talent into the creation of the object to be sold. When you always
strive for your best, you attract the best -- clients, employees,
partners. People feel the power of your energy, in contrast to
the multitude of others who just settle for "getting by."
The "Secrets of Success" aren't secrets at all. They're just the
practical applications of consciously living our lives in tune with
The Infinite. Real success will have arrived when we can do
this unconsciously -- without having to think about it at all. But
in the meantime, books like "The Science of Getting Rich"
help us stay on course. It's at Amazon.com. Click here to learn more.
By the way, you can send copies to folks on your holiday
gift list, too, right from the Amazon website. Their ordering
system makes everything so easy, and it saves time to ship
directly to your recipients, especially if you're running late with
your shopping this year.
~~ NEW RADIANCE NEWS AND UPDATES ~~
1. If you wish to advertise in the upcoming 8th Edition of the
New Radiance Florida Directory for 2003-04, I'll be posting
information on the website and in this newsletter in January.
If you haven't taken a look at the New Radiance website in
awhile, you'll notice a big change. The emphasis is now on
helping alternative and holistic business owners market their
businesses in a variety of venues, including the New Radiance
Metaphysical & Holistic Florida Directory.
This was a conscious decision to "practice what I preach"
regarding the marketing concept of "giving before receiving."
You receive lots of free information and tips; I get to "show what
I know" and make you more comfortable about doing business
with me as a Directory publisher and spiritual marketing coach.
Here's the link: http://www.newradiance.com
2. Mandala artist Patricia Fogelsonger is offering a new course,
"Mandala -- The Sacred Circle," to be held at the College of
Metaphysical Studies in Clearwater, Florida.
Working with the Mandala creates focused attention and opens
your creative energies. This comprehensive 14-lesson course
explains the mysteries of the Mandala, teaches you how to find
and use your personal symbols for self-healing with the Mandala
and helps you create Mandalas for different life purposes,
including self-awareness, overcoming fears, experiencing your
connection with All There Is.
An evening class starts Tuesday, January 7 and a daytime class
begins Wednesday, January 8. For additional information and to
pre-register, please call 1-800-780-META.
3. Rebecca Clemments has added a calendar of events to her
website (http://www.TheSoundHealer.com) to let you know
when she is giving demonstrations of this profound healing art.
Check it out often to keep informed, or contact her at
mailto:thesoundhealer@aol.com or phone 813-684-8385.
~~ THE LAW OF COMPENSATION IN ACTION ~~
The Law of Compensation states that for everything
given there shall be a return, and if you give freely from
the heart, the universe returns the gift with a tenfold
return. That's why it's "better to give than to receive."
If you provide lackluster service and shoddy workmanship,
you will be compensated accordingly.
On the other hand, if you operate your business dealings at
the highest vibration of which you are capable, and have a
strong intent to serve your customers well, you will receive
your "just rewards" for the seeds you have sown.
Business dealings are energy exchanges; be ready to
RECEIVE your compensation by making sure to eliminate
all thoughts of lack or deprivation by which you block
your own good coming to you. (Two useful resources are
the Wattles book referenced above and "The Seed Money
in Action" book noted below.)
Here are a couple of examples to think about:
1. Markus Allen's November 13 "Marketing Tip of the Day"
offered an interesting example of "giving to receive" that you
could adapt for your own business.
Here's the tip from Markus Allen's e-zine (by the way, you can
view his tips daily at http://www.newradiance.com/Ezines.htm
or, better yet, use the subscriber box to receive them by email).
John Volk ( http://www.fetch123.com/arsenal-productions )
submitted this nifty followup tip about cheerfully sending
customers to the competition:
"When the Guitar Center (La Mesa, California) didn't carry an
item, we'd ask the customer for their name and phone number
to place in our "Ups file." At the same time, we suggested
3 competitor names to help them get the item.
Usually within a few days, our "Ups file" alerted us to contact
the customer and ask if they got what they were looking for.
They almost always said yes and ALWAYS were shocked
at getting our followup calls (for I didn't sell them the item).
Yep...you guessed it. We get customers for life and many
word of mouth referrals. When you give a (needed)
referral to your competition, the customer sees you not only
as being helpful, but someone that cares about the locals
in the area."
2. Speaking of "giving to receive," have you taken a look at
the Newsletter-Brochure example at the New Radiance website?
Visit http://www.newradiance.com/SpiritualMarketing.htm
and scroll down to the bottom, and then click on "Click here
to view in PDF format."
The Newsletter-Brochure is a two-sided 8 1/2 x 11 inch
newsletter that doubles as a brochure. In fact, the example on
the website is my Spiritual Marketing Coach Newsletter-Brochure,
with marketing tips and ideas you can use right now and other
information worth keeping in a file for future reference.
It's a way of giving useful information -- for free, along with a subtle
commercial message about how you can help prospective clients.
I can write a Newsletter-Brochure for your business, too. And during
the month of January 2003, I'm offering an introductory price of just
$270 for a two-hour phone consultation, plus your own
Newsletter-Brochure written and typeset -- ready for you to take
to your printer. Regular price is $360 so it's a significant saving.
Order by Jan. 31, 2003 -- 727-397-2702 or email:
mailto:newradiance@earthlink.net
Then include it in the co-op mailings New Radiance will be
starting in the new year. (More on this in January's issue.)
~~ INSPIRED HOLIDAY GIFTS ~~
1. If you subscribe to Jim Rohn's e-zine, you'll know how
terrific this gift idea is. Jim Rohn is offering holiday gifts that
inspire and motivate for quite a bit less than $1 each
(in quantities of 100 or more).
Give your friends, family, clients and business associates
excerpts from the Treasury of Quotes by Jim Rohn (or Brian
Tracy). It's a leatherette pocket-size booklet containing over
120 quotes on 20 selected topics. Contains a special To and
From section and for a limited time, you also receive free
personalized gold labels with each booklet. For more info,
visit Jim Roh's website.
2. This is worth reprinting from the November issue of New
Radiance Updates because the book makes a wonderful,
inexpensive gift that you can purchase and easily send with a
mouse click or two. Start with an e-greeting card from hallmark.com
to let your recipients know to watch for it in their e-mail box.
Joe Vitale, author of the book "Spiritual Marketing" has
obtained exclusive rights to "The Classic Seed Money in Action"
by Dr. Jon Speller and Kathleen Shedaker.
The original book went through 53 printings, sold 1,000,000
copies since 1964 and changed the lives of millions of people.
Testimonials from many of them are included at the end of the
book. I'll add my own here: it works.
Using the ancient principle of "giving to receive" -- and acquiring
a certain mindset, as explained in Dr. Speller's book -- you can
actually receive multiple times what you give. For the first time,
this famous book is now available as a revised and downloadable
125-page e-book -- and it only costs $10.
The idea is that you can practice the seed money principle with
the book itself. Invest $10 in it and expect ten times that amount
to come back to you.
The release of the e-book version was nicely timed for the
holiday season. Just click on the link below, buy the e-book
and then e-mail the secure, confidential link as a gift to folks on
your holiday gift list. Find it at
Joe Vitale's website.
~~ F-R-E-E MARKETING HELP ~~
1. If you have ever wondered about writing an e-book, here's
a free marketing course about information products that gets
delivered to you by e-mail.
Do you have specialized knowledge that people are willing
to pay for? Why not publish your own e-book? Find out how
to brainstorm, create, produce and sell your own e-books
online with the free InfoProducts Masters Course from the
same folks who offer the highly acclaimed Make Your
Site Sell and Make Your Knowledge Sell e-books.
To receive your free marketing course, send a blank e-mail
to: mailto:timsnewradiance@sitesell.net
2. Robert Middleton, author of the InfoGuru Marketing
Manual (reviewed below) offers a free 24-page Marketing
Plan Workbook when you subscribe to his e-zine, "More
Clients." Just click here to subscribe and
order your free workbook.
~~ THE "INFOGURU MARKETING MANUAL" -- A REVIEW ~~
I've been a fan of Robert Middleton's for a year or more -- ever
since I discovered his excellent e-zine "More Clients." I
recently purchased his e-book for independent professionals,
"The InfoGuru Marketing Manual," and I wanted to pass
along my review in case you want to sharpen up your own
marketing for the New Year.
Within the first four pages of the manual, Robert had me
hooked -- and taking notes. He's especially strong on the
principles of "giving before receiving" (in the form of
information) and selling innovative results-based solutions
that clients want and need.
Most of us market our services like commodities; we talk
about ourselves and what we offer -- blah, blah, blah, blah.
Why would a prospective client care about me and my
skills, unless I could prove that what I do really works, that
he'll get more than his money's worth by doing business
with me?
As a Spiritual Marketing Coach, for example, I am concerned
about helping people see their ideal niche -- that aspect of
their business about which they are truly passionate and that
their soul feels "at home" in.
My heart tells me this is a good thing and all the marketing
books tell me this is a good thing.
So you'd think that home-based business owners would be
jumping -- leaping -- onto the niche marketing bandwagon,
but that's not so. Mostly I see them listing an array of skills,
techniques, certificates and whatnot that I don't even
understand. My eyes glaze over and I move on.
That's why I like Robert Middleton's approach. It very much
resembles my own. In fact, his very first "Action Plan" is to
make you write down the vision and values for your business.
Before you go on to create your "core marketing message,"
determine your target market or develop your marketing
materials, you must know the purpose of your business.
Middleton covers the many P's of Marketing: positioning,
packaging, promotion, persuasion, performance and
pricing. He shows you how to create a marketing "meme,"
a very succinct message that lets people understand
exactly how you can help them. He leads you to identify
your "ideal client" profile and sheds light on the professional
selling process. Like it or not, knowing how to "close the
sale" is important if you want to sign up new clients.
This manual will help you understand your business better
and will definitely give you good insights into what works in
marketing (and why). You can purchase the online version
for just under $50, or a combo e-book plus hard copy for
a little bit more. Here's the link for more
info.
~~ ONLINE MARKETING RESOURCES ~~
1. If you'd like another look at the list of helpful marketing
e-zines mentioned in November's New Radiance Updates
Newsletter, they're posted on the New Radiance website:
http://www.newradiance.com/Ezines.htm
2. The Healers Registry offers an inexpensive single-page
website under their URL "thehealers.org." Just send your
info, a photo and $75 for a year's worth of web hosting.
They offer free state-by-state listings, too. More info is at:
http://www.thehealers.org.
3. As a reminder, you can also register yourself at:
-- http://www.thinkholistic.com
-- http://www.byregion.net
-- http://www.harusami.com (The Soul2Soul Network)
If you have your own website, make sure to link to it from
your various directory listings. It would be a kindness to
place links on your website to the directories also. That way,
everyone gains standing in the search engines.
4. Alternative Market Place is an online resource for the
New Age-Metaphysical-Holistic market. You can list your
business, post items for sale, join a virtual mall or auction
house. Visit http://alternativemarketplace.com and
http://www.newageshops.com.
5. Selling Your Art Online is a website dedicated to
simplifying the online selling process for artists. Chris Maher
offers articles on how to (a) set up your online gallery,
(b) design your website for search engines, (c) cross link
for traffic, (d) make ordering online easy, and much more.
He includes a survey of what other artists are doing with
internet selling. A key section is image security -- how to
protect your online images from theft. Check it out at:
http://1x.com/advisor/
Until next month,
HAPPY MARKETING!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a free monthly newsletter written by
Barbara Casey, Spiritual Marketing Coach and sponsored by
the New Radiance Metaphysical & Holistic Florida Directory.
Back issues beginning September 2001 are online at:
http://www.newradiance.com/newsletterarchives.htm
If you wish to reprint any individual articles from New
Radiance Updates, including past issues, please e-mail
your request to mailto:newradiance@earthlink.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Marketing with a Mission: How to Create and Successfully
Market a Business Niche That Fits You Perfectly" is a
102-page marketing course in e-book format by Barbara Casey.
This easy to follow self-study course takes you step by
step from seeing your mission in life as the foundation of
your business, to creating a business niche that fits you
perfectly and is easy to market, to actually writing a
marketing plan you can live with...and are likely to follow.
For information and free samples of the course content,
please visit http://www.marketingwithamission.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The New Radiance Florida Directory is your statewide guide
to metaphysical bookstores, spiritual centers, alternative
health care, intuitive counselors, coaches, spiritual advisors,
metaphysical teachers & classes, holistic/new age publications,
and a lot more.
To purchase the Florida Directory by credit card online, go to:
http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou
To order the 192-page book by mail, just send your check for
$12.84 (includes sales tax and shipping) to New Radiance,
PO Box 86674, St. Petersburg, FL 33738.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
www.newradiance.com
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2002 New Radiance Corp.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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