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New Radiance Updates
August 2002
~~ NEW RADIANCE NEWS AND UPDATES ~~
(1) If you were living your "real life," what would
you be doing?
Do you have friends or family members -- your own kids,
perhaps -- who are searching for a direction in life?
The 30-page mini-book "Living Your Real Life: How to
Discover Your Life Purpose" is included in the 7th Edition
of the New Radiance Metaphysical & Holistic Florida
Directory.
As a gift for others or as a valuable reference book for
yourself, the Florida Directory is a bargain at $9.00 (plus
shipping and sales tax).
To order by mail, send your check for $12.84 to New
Radiance, PO Box 86674, St. Petersburg, FL 33738.
Order forms are also at http://www.newradiance.com
To purchase by credit card, please visit:
<http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou>
(2) Rev. Maria Lupita Martinez has a new website that
features her three books, "Open Door to the Universe,"
"Open Door from the Universe," and "Celestial Journey
Beyond the Stars." To read excerpts and testimonials,
please visit http://www.universeredcardinal.com
(3) Horizons Magazine has announced its expansion into
South Florida. If you're not getting the magazine in
your area and would like to subscribe, please email
Andrea deMichaelis at mailto:horizonsmagazine@aol.com
for a free sample issue of Horizons, or telelphone
1-888-542-1247. Subscriptions are $20 for 12 monthly
issues. Mail your check to Horizons Magazine,
575 Escarole St. S.E., Palm Bay, FL 32909-4802.
(4) Lindsay Mainland, M.S. now offers an introductory
session of 45 minutes for $50. Lindsay can help with
tough business decisions you need to make or any
lingering fears that inhibit your business growth.
Call 727-545-9790 or email: mailto:lindsayisay@juno.com
~~ THE "BUSINESS" SIDE OF YOUR BUSINESS ~~
How do body-mind-spirit professionals stay in the higher
states of consciousness that their work requires and at the
same time build a solid business in the material world?
I often receive some of my best business ideas while in the
meditative state. I just make sure to have a pen and paper at
hand to record them for future use.
If you go into meditation with a single question that's been
puzzling you, you'll frequently get your "ahha" answer. And
if you trust the answer enough to follow through with action,
you can move your business forward materially, while being
guided inspirationally.
Some people like to set aside a particular day of the week, or
time of the day, to handle the myriad "chores" of running a
business.
Writing a new book, meeting with clients or inventing new
products are the reasons we put out our shingles in the first
place.
But equally important are finding the right book distributor,
attracting new clients and selling more products. Whether
you're an author, healer or specialty soap-maker, you have to
consider marketing and selling as an important part of your
business routine.
Marketing doesn't have to be an ongoing problem, either.
Once you get clear on your business focus and decide on
what you want to be known and remembered for in the
marketplace, it's just a matter of choosing marketing tools
that fit your personality and your budget...and then writing
down a plan you can stick with.
Once your plan is written, just follow A, B, C on your
"designated day of the week" and enjoy your "real work" the
rest of the time.
For your marketing to be really effective, you want to be
offering something that:
(a) really excites you
(b) has a target clientele who can pay what you need to charge
(c) speaks to an audience that is ready for your message.
In your quiet, reflective state, you can more easily figure
out (a). To get a handle on (b) and (c), you'll want to conduct
some basic market research.
Read trade publications and e-zines, talk to clients and friends,
visit websites galore in your chosen field. Once you recognize
the exactly correct target market for your product or service,
marketing becomes more cost-effective. Your cost of attaining
quality clients can be reduced and your clients' satisfaction
is likely to increase because they're in the right place with the
right professional.
Some body-mind-spirit professionals prefer to leave the
marketing of their business to an outside professional. That
works, too -- as long as the marketing advisor understands
the nature of your business and the language your clients
respond to.
That's why I publish a resource list of writers, designers and
marketing consultants who are especially attuned to the
body-mind-spirit market. This list is posted at
http://www.newradiance.com
With a marketing consultant (plus an accountant and
administrative assistant) available to handle the business
"chores," you'd have more time for helping clients.
So there are ways to build a business without compromising
the more intuitive or spiritual aspects of your work. But the
fact remains that marketing knowledge is necessary to bring
the clients to you in the first place and selling skills are
needed to explain why you're the best person for the job.
You can farm out some of these tasks, or choose the times
when you're in a frame of mind to deal with them -- but you
absolutely cannot ignore them and stay in business for the
long run.
~~ ...SPEAKING OF MARKETING CONSULTANTS ~~
Purchase the e-book "Marketing with a Mission" and receive
a FREE one-hour marketing consultation by phone, if you
order by August 31, 2002.
"Marketing with a Mission" is a 102-page marketing course
that helps you (a) discover the work that excites you most,
(b) focus your business for a particular target market, using
the Law of Attraction and (c) create a realistic marketing plan
for your personality and your budget.
For more information and course samples, please visit
http://www.marketingwithamission.com
~~ MARKETING FOR HOLISTIC PRACTITIONERS ~~
What would it be worth to you if you were able to fill your
appointment book with 100 customers within the next 90 days
or less? And even better, if you didn't have to spend a lot of
money to do it! If you have been looking for effective help
that will give you specific direction and tips, in under three
hours and for less than $40, than check into "One Hundred
Clients in One Hundred Days! -- Helping Holistic
Practitioners Reach Their Financial Dreams."
This class will be taught at Baywinds in the Tampa Bay area
on Tuesday, November 19, 2002 from 6:30 - 9:30 PM. The
cost is $37 and the course will be taught by Intuitive
Marketing Consultant John Shoemaker.
(Baywinds is located at 722 East Fletcher, just east of
Interstate I-275, a short drive from anywhere in the Bay area.)
John Shoemaker is a member of the Healing Arts Alliance of
Tampa Bay and has an extensive background in business and
marketing. His passion is furthering the prosperity of
Alternative and Holistic practitioners, teachers and coaches.
His motto is Commerce with Integrity.
This course is a unique opportunity to avail yourself of John's
talents without paying the (fairly high) consulting fee he
charges for one-on-one sessions. Come and ask your specific
questions and get some tips you can use right away in your
business.
Register early; just call the friendly people at Baywinds:
(813) 977-0996. If you'd like more information from John
Shoemaker directly, call (727) 430-8056 or email him at:
mailto:Shoe1000@cs.com
~~ PUBLICITY RESOURCES & IDEAS ~~
(1) AuthorsGuild.net is offering $6 a month web sites for
authors. You can post book excerpts, send e-newsletters,
host discussions and more. Activate your site by August 31
and they'll waive the $75 set-up fee. For details, visit
http://www.authorsguild.net
(2) New Age Journal Name Change --
Body & Soul, New Age Publishing, 42 Pleasant
Street, Watertown MA 02472; 617-926-0200;
800-782-7006; Fax: 617-926-5021.
Email: mailto:editor@bodyandsoulmag.com
Web: http://www.bodyandsoulmag.com
Formerly known as New Age Journal, this magazine
focuses on holistic health, new age topics, self-help,
and balance in personal life.
Jennifer Cook, Editor-in-Chief;
Email: mailto:jcook@bodyandsoulmag.com
Frances Lefkowitz, Senior Editor
(handles books and book-related materials -- for your
press releases)
(3) Natural Health Magazine, 70 Lincoln Street, 5th Floor,
Boston MA 0211; 617-753-8900; Fax: 617-457-0966.
Web: http://www.weiderpub.com .
This monthly magazine has 215,000 subscribers. Their
mailing list is available from ClientLogic Specialists
Marketing, 1200 Harbor Boulevard, Weehawken NJ 07087;
201-865-5800; Fax: 201-867-2450. If you write health-
related books or sell health products, here's a potential
audience for you to market to.
(Thanks to John Kremer's Book Marketing Tip of the Week
Newsletter for the above three items. Subscribe to this
e-zine at: http://www.bookmarket.com)
(4) Marketing expert Kevin Nunley is offering a press
release writing and distribution service at a very
reasonable rate. For $299, his company will craft a
one-page press release for you and send it to 5,000 media
editors nationwide. You can view a partial list of the
magazines, newspapers, TV stations, and news services
who will receive your press release at his website:
http://www.marketinghelp.net.
(5) And from Markus Allen's "$10,000 Marketing Tip
of the Day" e-zine comes this publicity idea:
Whether you're a publicity expert or just starting out,
you'll quickly realize how cynical the media is about
promoting your business. While most media outlets can
mention your company name, they're restricted from
mentioning your contact information.
Why not use your Web site address in place of your
company name? Introduce yourself with this formula:
[Your name], [Title] of [Web site address]
For example:
Josh Hinkman, CEO of Gotcha.com
Scott Pel, Technology Director of SimbaSystems.com
Terry Durk, Chief Retail Analyst of RetailToday.com
For more publicity ideas, check out:
<http://www.fetch123.com/publicity>
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
New Radiance Updates is a free service sponsored by the
New Radiance Metaphysical & Holistic Florida Directory.
Back issues online at:
http://www.newradiance.com/newsletterarchives.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The New Radiance Florida Directory is your annual
statewide guide to metaphysical bookstores, spiritual
centers, alternative health care, intuitive counselors,
coaches, spiritual advisors, metaphysical teachers &
classes, holistic/new age publications, and a lot more.
To purchase the Florida Directory by credit card online, go to:
http://www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou
To order the 192-page book by mail, just send your check for
$12.84 (includes sales tax and shipping) to New Radiance,
PO Box 86674, St. Petersburg, FL 33738.
*** ATTENTION RETAIL STORE OWNERS ***
If you'd like to sell the Florida Directory in your store,
please request the wholesale price list by emailing your
store name and address to:
mailto:newradiance@earthlink.net. Thanks!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
www.newradiance.com
PO Box 86674, St. Petersburg, FL 33738
(727) 397-2702 newradiance@earthlink.net
Copyright 2002 New Radiance Corp.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you received this issue of New Radiance Updates from a
friend, and wish to subscribe, please take a moment to
sign up now --
(1) by email to: mailto:newradiance@topica.email-publisher.com
or
(2) use the sign-up box at http://www.newradiance.com.
Thanks!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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