New Radiance Updates
April 2002

NEW RADIANCE NEWS

The new Florida Directory has arrived from the printer and it looks beautiful -- thanks to cover artist Kate of Blue Haze Design in Sarasota.

You can view a small jpg version of the cover art by clicking on the New Radiance website home page to get an idea of the fabulous design Kate created. If you need a talented designer for your own books or promotional materials, Blue Haze Design's email is blue.haze@verizon.net.

What’s new inside the 2002-03 Directory?

You will find respected body, mind, spirit professionals -- and information that can change your life in the 7th Edition of the "New Radiance Metaphysical & Holistic Florida Directory."

The new 192-page Directory lists Florida’s metaphysical bookstores and spiritual centers, healers, counselors, coaches, teachers, psychics, business services, health products, new age and holistic publications, all in one book, and updated for 2002-03.

Plus -- life changing articles and mini-books.

Discover your life purpose on pages 91 to 121 with the easy to follow guidebook "Living Your Real Life." The revelations may surprise you.

Take charge of your health with expert guidance from the American Holistic Health Association. We have reprinted their excellent booklet "Wellness from Within: The First Step."

Delve into book reviews about other seekers of the spiritual life. Brenda Dupas, MLS presents an array of resources for both research and inspiration.

The new Florida Directory sells for $9.00 and is available three ways:

Mail order: The order form is at www.newradiance.com/orderform.htm or send $12.84 —includes sales tax and shipping— to New Radiance, PO Box 86674, St. Petersburg, FL 33738.

Metaphysical bookstores: Call your favorite store to make sure the Directory is in stock, or check the bookstore list at www.newradiance.com/orderform.htm

Amazon.com: For credit card orders, click on the following link to land directly on the page for the new 7th Edition. 
www.amazon.com/exec/obidos/ASIN/0964570262/newradianceresou


MARKETING TOOLS FOR A LIMITED BUDGET

A satisfied client is your best marketing tool. If you make it easy and desirable enough for your present clients to refer new business to you, your business can thrive, even with a small marketing budget.

A personal recommendation is a direct testimonial about the usefulness of your product or service. It can be your main marketing tactic if you remember to:

1. Ask clients to give you leads.

2. Give clients "reminders" that prominently show your name and phone number (business cards, Rolodex cards, fridge magnet, coffee cup, pen, memo pad -- promotional items they will use and keep, and that relate to your business niche).

3. Mail or hand out extra business cards and brochures for clients to give to friends and colleagues.

4. Give clients thank you gifts, including referral fees, gift certificates, discounts, free services -- something that both rewards and encourages referring new business to you.

5. Ask for written testimonials to include on your printed materials.


MARKETING RESOURCES

1) "NAPRA ReView" is a bi-monthly publication of Networking Alternatives for Publishers, Retailers and Artists, Inc. The ReView showcases new books, music and sideline products of interest to retailers serving the body/mind/spirit marketplace. The magazine is read by bookstore and gift store owners nationwide and gives them ideas about what books and CD's to stock in their stores.

To submit your book for review consideration, send it to NAPRA ReView, Attn: Book Review Editor, 109 North Beach Road, PO Box 9, Eastsound, WA 98245.

Submit music products Attn: Music Review Editor to the same address.

For advertising information, call 800-297-9596 or visit www.napra.com to learn about NAPRA’s other services.


2) In the Tampa Bay area, WTAN 1340 AM radio has a few open time slots for hour-long radio shows. If you’ve thought about hosting a weekly talk radio show as part of your marketing plan, visit www.tantalk1340.com for more information, or call 727-441-3000 for pricing and time availability.


3) Until June 30, you can still purchase "Marketing with a Mission" at the introductory price of $17. This 102-page e-Book is a self-study marketing course for body, mind, spirit professionals. For more information, please visit www.marketingwithamission.com